4K TV Market

Global 4K TV Market Overview:

The 4K TV Market Size was valued at USD 255.60 billion in 2024. The 4K TV market industry is projected to grow from USD 310.56 Billion in 2025 to USD 1,792.26 billion by 2034, exhibiting a compound annual growth rate (CAGR) of 21.5% during the forecast period (2025 - 2034). High resolution, better image quality, and modern technologies, rising demand for consumer electronics are the key market drivers enhancing market growth. 

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

4K TV Market Trends

• New technology, improved image quality, and high resolution. increasing consumer electronics demand will boost the market growth

The adoption of 4K TVs is expected to be one of the key drivers driving the industry's expansion. The 4K TV market is expected to continue to develop. It was estimated that 3.43 billion people would utilize the internet globally in 2016. It is projected that around 47% of the whole population is online. Yet it goes without saying that several important problems impede or halt the 4K television market. The major key barrier to the 4K TV market is the expensive price. One of the main reasons hurting the business is the increased internet bandwidth required for typical web-enabled TVs. 

It is also anticipated that significant technological advancements, such as the widespread adoption of advanced 8K technology and the introduction of various forms of excess internet bandwidth in several developing economies in the coming years, such as 4G, 5G, and LTE, will lead to better opportunities. Thus, this factor is driving the market CAGR.

The market is anticipated to develop due to technical improvements, rising investments in 4K technology to produce ultra-high definition (UHD) content, and rising use of such Televisions for home entertainment, gaming, and 4K set-up boxes. Yet, obstacles, including the expensive cost of televisions and excessive power use, can prevent the industry from growing. The demand for 4K televisions may rise as consumers' incomes rise, which is expected to accelerate the expansion of the 4K TV market. Costs have decreased as a result of ongoing improvements in industry manufacturers. It is anticipated to fuel the growth of the worldwide 4K TV market. 

Also, a rise in technical development may favorably affect the expansion of the 4K TV market. With the growing popularity of streaming services for watching movies, videos, and other entertainment content, service providers are taking steps to improve the caliber of the streaming content. Extremist HD streaming service providers like Sony, Vudu, Netflix, and Amazon can provide their services. This is frequently anticipated to aid in the growth of the 4K TV market in the upcoming years.

Furthermore, 4K TVs have replaced outdated digital display televisions in defense, sports, and other businesses. Also, the availability of high-definition content players like Blu-ray players may convert high-quality 1080-panel video into 4K video format, aiding in the growth of the 4K TV industry. The demand for UHD televisions has surged recently because of the changing nature of the consumer electronics market, improvements in television graphic processors, growing pressure on producers to lower prices, and the popularity of the technology and its benefits. Modern graphic processors support complex technological picture formats and have greatly raised the standard of the content; as a result, they are frequently utilized in creating and disseminating UHD content. Consumers are becoming acclimated to using these contents, which is expected to fuel market expansion further. Thus, this aspect will accelerate the 4K TV market revenue globally.

4K TV Market Segment Insights:

4K TV Type Insights

Based on Type, the 4K TV market segmentation includes 55-inch, < 55-inch, 65 Inch. The < 55 Inch 4K TV segment held the majority share in 2022, contributing around ~65-67% concerning the 4K TV market revenue. Nevertheless, the sector beyond 65 inches is anticipated to expand the fastest because of the swift development of ground-breaking technologies like quantum dot LEDs (QLEDs) and super ultra-high definition (SUHD) (SUHD). A wide range of televisions at various price points has oversaturated the market. To create cutting-edge 4K televisions, manufacturers are progressively reconsidering their designs. They invest a lot of R&D to develop strong visual engines that enable immersive viewing.

Figure 1: 4K TV Market, by Type, 2022 & 2030 (USD billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

4K TV End-user Insights

Based on End-user, the 4K TV market segmentation includes households, Public. The Household segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2024-2032. In the worldwide market, the Household Use component has the biggest market share and is expected to increase rapidly. The segment focuses on each application's position and potential for major application value, market share, and growth valuation.

4K TV Regional Insights

By Region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. North America 4K TV market accounted for USD 122.5 billion in 2022 and is expected to exhibit a significant CAGR growth during the study period. For the same year, accounting for more than 45.80% of the worldwide share. The primary cause of the nation's massive 4K TV usage is the widespread availability of 4K Televisions combined with affordable prices. Moreover, China 4K TV market held the largest market share, and the India 4K TV market was the fastest growing market in Asia-Pacific.

Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: 4K TV MARKET SHARE BY REGION 2022 (%)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Early adopters in North America had strong growth with the debut of 4K Televisions, and this pattern is anticipated to persist over the forecast period. Furthermore, the rising popularity of 4K set-top boxes, which enable using the full potential of 4K Televisions with better image quality, is also credited with the regional 4K TV (Television) market expansion. More than half of Americans are likely to possess at least one 4K TV by 2025, and the area is expected to expand significantly due to 4K TV costs falling.

Due to rising demand in the UK and Germany, the European 4K TV market also saw a modest rise. The spread of HDR-capable TVs is a major element anticipated to fuel development in developed nations. Further, the German 4K TV market held the largest market share, and the UK 4K TV market was the fastest-growing market in the European Region.

4K TV Key Market Key Players & Competitive Insights

Leading market players invest a lot of money in R&D to expand their product portfolios, which will spur further market growth for 4K TVs. With significant industry changes, including new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market developments are also undertaking various strategic activities to expand their presence. To grow and remain in a market that is becoming increasingly competitive, 4K TV industry competitors must provide affordable products.

One of the primary business strategies 4K TV industry manufacturers utilize to service clients and expand the market sector is local manufacturing to reduce operating expenses. Some of the most significant benefits recently offered to medicine come from the 4K TV industry. In the 4K TV market, major players such as Apple limited, Boxee, Google, Haier LTD, LG, Panasonic LTD, Philips, Samsung, Sharp LTD, Sony Corporation LTD, TCL, Toshiba Ltd., Videocon, and others are working on expanding the market demand by investing in research and development activities.

Electronics manufacturer TCL Technologies is based in Huizhou, Guangdong Province. Consumer goods, including televisions, mobile phones, air conditioners, washing machines, refrigerators, and small electrical appliances, are among the things it creates, develops, produces, and distributes. TCL, a Chinese business that makes and distributes consumer electronics items like 4K TVs, released its first new technology—small LED—in June 2021 with the release of its micro-LED QLED 4K Android 11 TV C825. Yet, the technology underlying micro-LEDs uses LEDs that are more compact than standard LEDs. OEMs can fit more LEDs into a given space since LEDs are compact.

Manufacturers and suppliers may engage in sustainable business in Africa with the support of UHD, an end-to-end sales, marketing, and logistics partner. According to UK-based industry intelligence firm Broadband TV News, the UHD share of the German TV set market reached 75% in April 2021. Over 1.45 million TVs were sold in Germany in the first quarter of 2021. 75% of the share came from the 1.1 million UHD Televisions. Hence, the market for 4K TVs is expanding as a result of the growing customer demand for UHD technology products.

Key Companies in the 4K TV market include

• Apple limited
• Boxee
• Google
• Haier LTD
• LG
• Panasonic LTD
• Philips
• Samsung
• Sharp LTD
• Sony Corporation LTD
• TCL
• Toshiba Ltd.
• Videocon

4K TV Industry Developments

In October 2024, Apple TV announced the potential release of the Apple TV 4K 4th generation, stating that it would be available in late 2024 or early 2025. The device will reportedly house a camera and an A16 or A17 chip and will also support Apple Intelligence, allow users to call using FaceTime, and have motion control systems. In order to take on inexpensive streaming devices, the TV will likely come out at a price point that is less than USD 100. This action is expected to increase Apple's brand share specifically in the market for 4K televisions.

In May 2024, Panasonic actually came up with the W95A 4K Ultra HD TVs, not forgetting its Mini LED panel technology, as they are equipped with Fire TV and also the W90A, which comprises of Full Array Local Dimming and has Panasonic Premium TV housing features and thus, enables superior entertainment experience and enhanced gaming sessions. With the Fire TV experience incorporated, these new TVs from Panasonic provide an exquisite and unique streaming experience to the customers. Panasonic TVs have launched the W95A series for TV and gamers who are looking for appropriately priced LED TVs that are great in playability, quality, and customization. The W95A will be placed at 55, 65 as well as 75-inch screen sizes. And W90A will be offered in 43, 50, 55, 65 inches.

In September 2023, Hisense Group, at the recently held CEDIA Expo 2023, introduced a massive 100-inch 4K TV, which, they say, rivals the viewing experience of the television; such models were developed with high-end video game consoles in view. Also of great importance was the mini-LED backlit TV, which had over 1600 different localized zones for controllable brightness and contrast for enhanced picture depth and quality, thereby ensuring high definition.

May 2023: The Crystal 4K iSmart UHD TV, Samsung's most recent smart TV model, can accomplish all of this and more since it seamlessly integrates into your everyday life and tracks your usage habits to improve your watching experience. The new device, which has a very affordable price, intends to make 4K watching and intelligent IOT capabilities like these available to everyone. Does the Samsung Crystal 4K iSmart UHD TV live up to the promise, then? Let's look at the characteristics that set this new device unique from the many displays that already cover the walls of the electronics stores. The Crystal 4K iSmart UHD TV is compatible with an add-on camera, which, when attached to the TV, transforms it into an AV device for video conferences, conferencing, and even transforms it into a sizable work screen for days when you work from home. With this TV, you may wirelessly connect your laptop, desktop, and mobile device to the TV itself. You may get a Crystal 4K iSmart UHD TV right now and receive a Slim Fit Webcam, valued at $8,900, absolutely free as part of a unique continuing limited-time offer.

August 2022: The Ultra-edge 4K display, which is the centre piece of VU's new line of Ultra 4K TVs exclusively for the Indian market, has been launched. The screen is touted to offer features including Pro-picture Calibration, Parental Block, Upbeat Surround Sound, Backlight Controller, and 40% increased Brightness. With costs ranging from 25,999 to 48,999, the range comprises TVs with screen sizes of 45, 50, 55, and 65 inches. The VU TVs have Pro Picture Calibration in addition to the Ultra-edge 4K display, allowing users to adjust the gamma correction, color temperature, noise reduction, HDMI dynamic range, and other features for a personalized watching experience. For improved audio, it also offers Upbeat Surround sound option. Along with 30Watt Box Speakers, Sports Mode, and built-in Dolby Audio and DTS Virtual X Surround Sound Technologies, this is also included.

4K TV Market Segmentation:

4K TV Types Outlook

• 55 Inch
• <55 Inch
• 65 Inch

4K TV End User Outlook

• Public
• Household

4K TV Regional Outlook

• North America
  • US
  • Canada

• Europe

  • Germany

  • France

  • UK

• Italy

• Spain

• Rest of Europe

• Asia-Pacific

  • China

  • Japan

  • India

  • Australia

  • South Korea

  • Australia

  • Rest of Asia-Pacific

• Rest of the World

  • Middle East

  • Africa

  • Latin America