Market Summary
Global Baking Mixes Market Overview
Baking Mixes Market Size was valued at USD 2.1 Billion in 2023. The baking mixes industry is projected to grow from USD 2.18 Billion in 2024 to USD 3.0 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.23% during the forecast period (2024 - 2032). Increased consumer movement away from artificial additives, sweeteners, and preservatives, as well as increased demand from emerging economies is the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Baking Mixes Market Trends
- Customised Bakery Products' Expanding Applications Drive Market Growth
The growing applications for personalised bakery items are driving the market CAGR for baking mixes. Customised bakery products are created by fortifying biscuits, bread, and bakery items with vitamins and minerals. Bread and bakery product fortification with iron, folic acid, and extra vitamins can help address the nation's micronutrient and malnutrition challenges. Biscuit and bread fortification with several micronutrients was proven to have a significant impact on child nutrition. According to Baker's percentages, the total flour, which may or may not be organic grain/flour, is always 100%. This type of soaring use of customised bakery products is therefore driving the expansion of the Bakery Premixes Industry, adding to the Bakery Premixes Industry Outlook for the projected period 2022-2032.
Additionally, the European continent accounts for 50% of chocolate retail sales. Nonetheless, the United States consumes 20% of the world's chocolate. Datta Corporation has created a Chocolate Milk Premix product line that includes a wide selection of flavours such as Regular Chocolate Premix, Irish Cream Chocolate Premix, Hazelnut Chocolate Premix, Orange Chocolate Premix, Blueberry Chocolate Premix, and Blackberry Chocolate Premix. Regular Chocolate Premix is simple to use because it is ready to drink after being blended with hot water. As a result of the increasing availability of chocolate premixes, the Bakery mixes Market is expected to rise during the projected period.
The World Health Organisation reports that the number of diabetics has increased from 108 million in 1980 to 422 million in 2019. People are now choosing healthier options due to rising health concerns. Baking mixes aid in the production of gluten-free, calorie-free, and naturally sweetened bakery products. As a result, individuals are choosing these products, which will benefit the expansion of the baking mix.
Baking Mixes Industry Segment Insights
Baking Mixes Product Type Insights
The baking mixes market segmentation, based on product type includes cookies & biscuit mixes, bread mixes, cake, pastry, and & muffin mixes and others. The cookies and biscuit mixes category had the highest revenue share of more than 32% in 2022 and is expected to maintain its dominance throughout the forecast period. The increased popularity of cookie and biscuit mixes as a snack among toddlers, children, and millennials is the primary driver of this segment's rise. Furthermore, cookies and biscuit mixes are increasing popularity as a gifting choice during holidays and festivals such as Christmas, New Year's, and Thanksgiving, which is boosting segment growth.
Baking Mixes Category Insights
The baking mixes market segmentation, based on category includes gluten-free, conventional. The gluten-free segment dominated the market. Gluten-free baking mixes are manufactured with rice flour, maize flour, tapioca flour, and other forms of flour. These baking mixes are available for cookies, muffins, cakes, doughnuts, bread, and other baked goods. The rising popularity of gluten-free baking mixes among consumers is likely to boost market demand. Furthermore, gluten-free baking mixes are far healthier than normal mixes.
In June 2020, Aldi Stores Ltd. announced the testing of gluten-free products under its own LiveGfree brand in various areas around the United States.
Baking Mixes End-Use Insights
The baking mixes market segmentation, based on end-use includes retail customers, food service. In 2022, retail consumers category held the largest market share. Customers purchase bakery mixes because they are convenient. Taste and flavour, unsurprisingly, top the list, followed by freshness and pricing.
Baking Mixes Distribution channel Insights
The baking mixes market segmentation, based on distribution channel, includes store based and non-store based. In 2022, the store-based category accounted for more than 63% of total sales. Due to the existence of multiple grocery stores in all big and minor economies, the segment is expected to maintain its dominant position during the projected period. Major players have been focusing on growing their worldwide reach by opening new stores in recent years.
Figure1: Baking Mixes Market, by Distribution channel, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Baking Mixes Regional Insights
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. North America had the highest revenue share of more than 40% in 2022. Because of increased customer readiness to try novel food varieties like as gluten-free, vegan, and sugar-free, the United States accounted for the greatest revenue share in the North America regional market. The high prevalence of celiac disease in the United States, as well as increased knowledge about the potential side effects of gluten on one's health, are also projected to benefit the market throughout the projection period.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure2: BAKING MIXES MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe’s baking mixes market accounts for the second-largest market share due to the choice of nutritious bakery items that are high in fibre, whole grain, and gluten-free. Further, the German baking mixes industry held the largest market share, and the UK market for baking mixes was the fastest-growing market in the European region
The Asia-Pacific Baking Mixes Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to a growth in the number of customers in this region turning away from artificial additives, sweeteners, and preservatives. Moreover, China’s market for baking mixes held the largest market share, and the Indian baking mixes industry was the fastest-growing market in the Asia-Pacific region.
Baking Mixes Key Market Players & Competitive Insights
Leading market players are investing heavily in R&D to expand their product lines, which will help the baking mixes market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, baking mixes industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the baking mixes industry to benefit clients and increase the market sector. In recent years, the baking mixes industry has offered some of the most significant advantages to medicine. Major players in the baking mixes market, including Conagra Brands, Inc. (US), Chelsea Milling Company (US), Keto and Company (US), Continental Mills, Inc. (US), Dawn Food Products, Inc. (US) and others, are attempting to increase market demand by investing in R&D operations.
Krusteaz is a consumer food product brand line of Tukwila, Washington-based Continental Mills, presently known as The Krusteaz Company. Its first product was "the world's first" just-add-water pie crust mix, which was followed by a factory-prepared, shelf-stable flour and dried buttermilk mixture developed in 1946 or 1947 at the University of Washington's home economics department for baking biscuits, pancakes, waffles, cobbler, and dump cake. The brand name "Crust Ease," later changed to "Krusteaz," was coined and the company founded in 1932, reportedly by four members of a Seattle bridge club; known co-founder Ada Rose Gilbreath Charters was from a Columbia County pioneer family, and raised on a farm in Dayton before attending Washington State University, back when it was known as Washington Agricultural College. In April 2022, Continental Mills has increased the variety of Kruteaz baking mixes. It has introduced three new goods. Muffin Mix and Krusteaz Chocolate Swirl Crumb Cake with a luscious cake base are the new product lines. It's topped with a chocolate swirl ribbon and chocolate crumble.
The Archer-Daniels-Midland Company, or ADM, is an American food processing and commodities trading firm headquartered in Chicago, Illinois, founded in 1902. The company has over 270 plants and 420 crop procurement facilities around the world where cereal grains and oilseeds are processed into products utilised in the food, beverage, nutraceutical, industrial, and animal feed markets. In August 2022, ADM worked with New Culture, a pioneering dairy company that does not utilise animals. The companies' purpose in this partnership was to make alternative dairy products easier to create and market. The relationship demonstrated both companies' commitment to acting as models for a more sustainable food future. The cooperation enabled product co-development by utilising New Culture's innovation in new ingredients and non-dairy goods.
Key Companies in the baking mixes market include
- Associated British Foods plc (UK),
- Hain Celestial (US), . Mondelez International, Inc. (US),
- General Mills Inc. (US),
- Conagra Brands, Inc. (US),
- Chelsea Milling Company (US), . Keto and Company (US),
- Continental Mills, Inc. (US),
- Dawn Food Products, Inc. (US)
Baking Mixes Industry Developments
In March 2022, White Lily, a flour and cornmeal manufacturer, has introduced five baking mixes. Dark chocolate brownie, chocolate fudge brownie, vanilla glazed pound cake, cinnamon crumb cake with cinnamon streusel topping, and lemon glazed lemon pound cake are among the new flavours available from the company.
In June 2020, SalDoce Fine Foods marketed their products under the YesYouCan brand on eBay and Amazon Australia.
In September 2019, Promise Gluten Free has introduced a new line of gluten-free sourdough bread in the United States.
Baking Mixes Market Segmentation
Baking Mixes by Product Type Outlook
- Cookies & Biscuit Mixes
- Bread Mixes
- Cake, Pastry, And & Muffin Mixes
- Others
Baking Mixes by Category Outlook
- Gluten-Free
- Conventional
Baking Mixes by End-Use Outlook
- Retail Customers
- Food Service
Baking Mixes by Distribution Channel Outlook
- Stored-Based
- Non-Store-Based
Baking Mixes Regional Outlook
- North America
- US
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
- Rest of the World
- Middle East
- Africa
- Latin America
Market Size & Forecast
| Attribute/Metric | Details |
| Market Size 2023 | USD 2.1 Billion |
| Market Size 2024 | USD 2.18 Billion |
| Market Size 2032 | USD 3.0 Billion |
| Compound Annual Growth Rate (CAGR) | 4.23% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2019- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Product Type, Category, End-Use, Distribution Channel, and Region. |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Associated British Foods ple (UK), Hain Celestial(US), Mondelez International, Inc. (US), Bob's Red Mill Natural Foods, Inc. (US), General Mills Inc. (US), Conagra Brands, Inc. (US), Chelsea Milling Company (US), Keto and Company (US), Continental Mills, Inc. (US), Dawn Food Products, Inc. (US). |
| Key Market Opportunities | Raising demand for healthy and natural products, |
| Key Market Dynamics | Raising consumer preference in terms of flavor, taste, and freshness |
Major Players
Market Segmentation
Baking Mixes Market by Product Type Outlook (USD Billion, 2018-2032)
- Cookies & Biscuit Mixes
- Bread Mixes
- Cake, Pastry, And & Muffin Mixes
- Others
Baking Mixes Market by Category Outlook (USD Billion, 2018-2032)
- Gluten-Free
- Conventional
Baking Mixes Market by End-Use Outlook (USD Billion, 2018-2032)
- Retail Customers
- Food Service
Baking Mixes Market by Distribution Channel Outlook (USD Billion, 2018-2032)
- Stored-Based
- Non-Store-Based
Baking Mixes Market by Product Type (USD Billion, 2018-2032)
- North America Baking Mixes Market By Product Type
- Cookies & Biscuit Mixes
- Bread Mixes
- Cake, Pastry, And & Muffin Mixes
- Others
- North America Baking Mixes Market By Category
- Gluten-Free
- Conventional
- North America Baking Mixes Market By End-Use
- Retail Customers
- Food Service
- North America Baking Mixes Market By Distribution Channel
- Stored-Based
- Non-Store-Based
- US Outlook (USD Billion, 2018-2032)
- US Baking Mixes Market By Product Type
- Cookies & Biscuit Mixes
- Bread Mixes
- Cake, Pastry, And & Muffin Mixes
- Others
- US Baking Mixes Market By Category
- Gluten-Free
- Conventional
- US Baking Mixes Market By End-Use
- Retail Customers
- Food Service
- US Baking Mixes Market By Distribution Channel
- Stored-Based
- Non-Store-Based
- CANADA Outlook (USD Billion, 2018-2032)
- CANADA Baking Mixes Market By Product Type
- Cookies & Biscuit Mixes
- Bread Mixes
- Cake, Pastry, And & Muffin Mixes
- Others
- CANADA Baking Mixes Market By Category
- Gluten-Free
- Conventional
- CANADA Baking Mixes Market By End-Use
- Retail Customers
- Food Service
- CANADA Baking Mixes Market By Distribution Channel
- Stored-Based
- Non-Store-Based
- Europe Outlook (USD Billion, 2018-2032)
- Europe Baking Mixes Market By Product Type
- Cookies & Biscuit Mixes
- Bread Mixes
- Cake, Pastry, And & Muffin Mixes
- Others
- Europe Baking Mixes Market By Category
- Gluten-Free
- Conventional
- Europe Baking Mixes Market By End-Use
- Retail Customers
- Food Service
- Europe Baking Mixes Market By Distribution Channel
- Stored-Based
- Non-Store-Based
- Germany Outlook (USD Billion, 2018-2032)
- Germany Baking Mixes Market By Product Type
- Cookies & Biscuit Mixes
- Bread Mixes
- Cake, Pastry, And & Muffin Mixes
- Others
- Germany Baking Mixes Market By Category
- Gluten-Free
- Conventional
- Germany Baking Mixes Market By End-Use
- Retail Customers
- Food Service
- Germany Baking Mixes Market By Distribution Channel
- Stored-Based
- Non-Store-Based
- France Outlook (USD Billion, 2018-2032)
- France Baking Mixes Market By Product Type
- Cookies & Biscuit Mixes
- Bread Mixes
- Cake, Pastry, And & Muffin Mixes
- Others
- France Baking Mixes Market By Category
- Gluten-Free
- Conventional
- France Baking Mixes Market By End-Use
- Retail Customers
- Food Service
- France Baking Mixes Market By Distribution Channel
- Stored-Based
- Non-Store-Based
- UK Outlook (USD Billion, 2018-2032)
- UK Baking Mixes Market By Product Type
- Cookies & Biscuit Mixes
- Bread Mixes
- Cake, Pastry, And & Muffin Mixes
- Others
- UK Baking Mixes Market By Category
- Gluten-Free
- Conventional
- UK Baking Mixes Market By End-Use
- Retail Customers
- Food Service
- UK Baking Mixes Market By Distribution Channel
- Stored-Based
- Non-Store-Based
- ITALY Outlook (USD Billion, 2018-2032)
- ITALY Baking Mixes Market By Product Type
- Cookies & Biscuit Mixes
- Bread Mixes
- Cake, Pastry, And & Muffin Mixes
- Others
- ITALY Baking Mixes Market By Category
- Gluten-Free
- Conventional
- ITALY Baking Mixes Market By End-Use
- Retail Customers
- Food Service
- ITALY Baking Mixes Market By Distribution Channel
- Stored-Based
- Non-Store-Based
- SPAIN Outlook (USD Billion, 2018-2032)
- Spain Baking Mixes Market By Product Type
- Cookies & Biscuit Mixes
- Bread Mixes
- Cake, Pastry, And & Muffin Mixes
- Others
- Spain Baking Mixes Market By Category
- Gluten-Free
- Conventional
- Spain Baking Mixes Market By End-Use
- Retail Customers
- Food Service
- Spain Baking Mixes Market By Distribution Channel
- Stored-Based
- Non-Store-Based
- Rest Of Europe Outlook (USD Billion, 2018-2032)
- Rest Of Europe Baking Mixes Market By Product Type
- Cookies & Biscuit Mixes
- Bread Mixes
- Cake, Pastry, And & Muffin Mixes
- Others
- REST OF EUROPE Baking Mixes Market By Category
- Gluten-Free
- Conventional
- REST OF EUROPE Baking Mixes Market By End-Use
- Retail Customers
- Food Service
- REST OF EUROPE Baking Mixes Market By Distribution Channel
- Stored-Based
- Non-Store-Based
- Asia-Pacific Outlook (USD Billion, 2018-2032)
- Asia-Pacific Baking Mixes Market By Product Type
- Cookies & Biscuit Mixes
- Bread Mixes
- Cake, Pastry, And & Muffin Mixes
- Others
- Asia-Pacific Baking Mixes Market By Category
- Gluten-Free
- Conventional
- Asia-Pacific Baking Mixes Market By End-Use
- Retail Customers
- Food Service
- Asia-Pacific Baking Mixes Market By Distribution Channel
- Stored-Based
- Non-Store-Based
- China Outlook (USD Billion, 2018-2032)
- China Baking Mixes Market By Product Type
- Cookies & Biscuit Mixes
- Bread Mixes
- Cake, Pastry, And & Muffin Mixes
- Others
- China Baking Mixes Market By Category
- Gluten-Free
- Conventional
- China Baking Mixes Market By End-Use
- Retail Customers
- Food Service
- China Baking Mixes Market By Distribution Channel
- Stored-Based
- Non-Store-Based
- Japan Outlook (USD Billion, 2018-2032)
- Japan Baking Mixes Market By Product Type
- Cookies & Biscuit Mixes
- Bread Mixes
- Cake, Pastry, And & Muffin Mixes
- Others
- Japan Baking Mixes Market By Category
- Gluten-Free
- Conventional
- Japan Baking Mixes Market By End-Use
- Retail Customers
- Food Service
- Japan Baking Mixes Market By Distribution Channel
- Stored-Based
- Non-Store-Based
- India Outlook (USD Billion, 2018-2032)
- India Baking Mixes Market By Product Type
- Cookies & Biscuit Mixes
- Bread Mixes
- Cake, Pastry, And & Muffin Mixes
- Others
- India Baking Mixes Market By Category
- Gluten-Free
- Conventional
- India Baking Mixes Market By End-Use
- Retail Customers
- Food Service
- India Baking Mixes Market By Distribution Channel
- Stored-Based
- Non-Store-Based
- Australia Outlook (USD Billion, 2018-2032)
- Australia Baking Mixes Market By Product Type
- Cookies & Biscuit Mixes
- Bread Mixes
- Cake, Pastry, And & Muffin Mixes
- Others
- Australia Baking Mixes Market By Category
- Gluten-Free
- Conventional
- Australia Baking Mixes Market By End-Use
- Retail Customers
- Food Service
- Australia Baking Mixes Market By Distribution Channel
- Stored-Based
- Non-Store-Based
- Rest of Asia-Pacific Outlook (USD Billion, 2018-2032)
- Rest of Asia-Pacific Baking Mixes Market By Product Type
- Copper
- Aluminum
- Rest of Asia-Pacific Baking Mixes Market By Category
- Gluten-Free
- Conventional
- Rest of Asia-Pacific Baking Mixes Market By End-Use
- Retail Customers
- Food Service
- Rest of Asia-Pacific Baking Mixes Market By Distribution Channel
- Stored-Based
- Non-Store-Based
- Rest of the World Outlook (USD Billion, 2018-2032)
- Rest of the World Baking Mixes Market By Product Type
- Cookies & Biscuit Mixes
- Bread Mixes
- Cake, Pastry, And & Muffin Mixes
- Others
- Rest of the World Baking Mixes Market By Category
- Gluten-Free
- Conventional
- Rest of the World Baking Mixes Market By End-Use
- Retail Customers
- Food Service
- Rest of the World Baking Mixes Market By Distribution Channel
- Stored-Based
- Non-Store-Based
Middle East Outlook (USD Billion, 2018-2032)
- Middle East Baking Mixes Market By Product Type
- Cookies & Biscuit Mixes
- Bread Mixes
- Cake, Pastry, And & Muffin Mixes
- Others
- Middle East Baking Mixes Market By Category
- Gluten-Free
- Conventional
- Middle East Baking Mixes Market By End-Use
- Retail Customers
- Food Service
- Middle East Baking Mixes Market By Distribution Channel
- Stored-Based
- Non-Store-Based
- Africa Outlook (USD Billion, 2018-2032)
- Africa Baking Mixes Market By Product Type
- Cookies & Biscuit Mixes
- Bread Mixes
- Cake, Pastry, And & Muffin Mixes
- Others
- Africa Baking Mixes Market By Category
- Gluten-Free
- Conventional
- Africa Baking Mixes Market By End-Use
- Retail Customers
- Food Service
- Africa Baking Mixes Market By Distribution Channel
- Stored-Based
- Non-Store-Based
- Latin America Outlook (USD Billion, 2018-2032)
- Latin America Baking Mixes Market By Product Type
- Cookies & Biscuit Mixes
- Bread Mixes
- Cake, Pastry, And & Muffin Mixes
- Others
- Latin America Baking Mixes Market By Category
- Gluten-Free
- Conventional
- Latin America Baking Mixes Market By End-Use
- Retail Customers
- Food Service
- Latin America Baking Mixes Market By Distribution Channel
- Stored-Based
- Non-Store-Based
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