Bath Salts Market

Global Bath Salt Market Overview

Bath Salt Market Size was valued at USD 2.8 Billion in 2023. The Bath Salt market industry is projected to grow from USD 2.95 Billion in 2024 to USD 4.3 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.83% during the forecast period (2024 - 2032). The market for bath salts is projected to be driven by the numerous advantages of bath salts and recommendations of bath salts by dermatologists and skin specialists. Additionally, new bath salt fragrances and product developments are significant market drivers that are predicted to boost bath salt demand over the forecast period.

Source Secondary Research, Primary Research, MRFR Database and Analyst Review

Bath Salt Market Trends

Increasing skin issues among the populace to spur market growth

The fourth most frequent reason for human sickness is skin conditions. The population has quickly adopted bath salts as a result of rising health consciousness. Bath salts are used to treat skin conditions like eczema, psoriasis, and contact dermatitis. In order to improve the tone and texture of the skin and to promote circulation, bathing water is enhanced with crushed mineral salts that dissolve in the water. Bath salts contain a variety of minerals, including calcium, magnesium, and potassium, which help clean the skin, serve as transporters for cosmetic ingredients, and promote relaxation while soaking. Additionally, it helps the body detoxify itself while calming the muscles. Glycerin, a lubricant, emollient, and humectant, is a component of several bath salts. Additionally, health-conscious consumers use bath salts since they are less expensive than spa treatments and have no adverse effects, which is anticipated to accelerate the market CAGR.

Additionally, key players are concentrating on ongoing R&D on bath salt products to compete with rival products and provide new and innovative items to their customers in light of the rising consumer demand for bath salt.  In new bath salts products, major businesses are developing additional pleasant fragrances and new colors that will give consumers new bathing experiences. Because individuals today are more concerned with their health and choose to use organic goods for the wellbeing of their skin, bath salts are made of pure organic oils and organic minerals. Thus, one of the key factors fueling the growth of the bath salts market is the growing public awareness of the advantages of organic products.

Furthermore, during the projected period, the rising popularity of organic fertilizer and growing interest in gardening is anticipated to create a lucrative potential for the expansion of the bath salts market worldwide. The use of epsom salt in gardens is not a new practice; many gardeners have long chosen it as a fertilizer or pesticide due to its important role in plant growth. The concepts of organic agriculture and sustainable living benefit the most from it. A variety of needs in organic farming can be satisfied by these salts. It is very economical and has fewer side effects. Thus, driving the Bath Salt market revenue.

Bath Salt Market Segment Insights

Bath Salt Type Insights

The Bath Salt market segmentation, based on type includes bath salts market is segmented into Atlantic Salt, Crystal Salt, Dead-sea Salt, Epsom Salt, and Others. The epsom salt category dominated the market in 2022. Epsom salts are a particular class of mineral compound that naturally occurs close to springs in the town of Epsom in Surrey County, England. They contain magnesium sulphates. People have bathed in these natural spring waters for millennia for therapeutic purposes like reducing pain or inflammation brought on by wounds or diseases.

Bath Salt Form Insights

The Bath Salt market segmentation, based on form includes bath salts market is segmented into Granular, Powder, Coarse, and Others. The granular category dominated the market in 2022 due to the rising need for sodium mineral tracing. Granular salts are frequently used as medicines, particularly to ease physical aches including cramping and discomfort. Granular salt, which can be easily recognized from bath salt and contains a range of minerals, is also utilised in fertilizers.

Bath Salt Distribution Channel Insights

The Bath Salt market segmentation, based on distribution channel, includes Store-based and Non-store Based. Over the projection period, the non-store based is anticipated to increase at the highest CAGR. The distribution of numerous products, including bath salts, has been greatly altered by the growth of e-commerce. Numerous producers and dealers of bath salts have online stores or marketplaces where consumers can browse and buy their goods. Convenience, increased accessibility, and the capacity to give customers comprehensive product information are all benefits of online retail.

Figure 1: BATH SALT MARKET SHARE BY DISTRIBUTION CHANNEL 2022-2032 (USD Billion)

Source Secondary Research, Primary Research, MRFR Database and Analyst Review

Bath Salt Regional Insights

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. During the projected period, Europe is anticipated to have the greatest revenue share in the market due to reasons such increased end-use industry demand across the area, rising disposable income, and customer desire for at-home spa treatments, per capita household spending is rising, which is fueling revenue growth globally. Additionally, bath salts are being used by a number of medical facilities in France, Germany, and the United Kingdom to lessen arthritic discomfort and swelling, which is anticipated to accelerate market revenue growth.

Further, the major countries studied in the market report are The US, Germany, the U.K., and France.

Figure 2: BATH SALT MARKET SHARE BY REGION 2022 (USD Billion)

Source Secondary Research, Primary Research, MRFR Database and Analyst Review

North America bath salt market accounts for the second-largest market share due to the growing use of bath salts in agriculture, such Epsom salts. Additionally, booming agricultural sectors in nations like the U.S. and Canada have resulted in increased demand of Epsom salt or magnesium sulphate. The entire amount of agricultural land in the United States is estimated to be over 895 million acres as of 2021. Epsom salts encourage the growth of bushier, more flower-producing plants, raise the level of chlorophyll, and ward off pest infestations. Further, the US bath salt market held the largest market share, and the Canada bath salt market was the fastest growing market in the region

The Asia-Pacific bath salt Market is expected to grow at the fastest CAGR from 2023 to 2032. Increased presence of key market players like Bathclin Corporation, Kao Corporation, and others is blamed for the market's rapid growth rate. Bath salts have become more popular as the prevalence of mental illness rises, particularly in China and India. The great majority of individuals in India suffer from some form of mental disease, which can range in severity from mild conditions like schizophrenia to more serious ones like depression, anxiety, and intellectual idiopathic problems. More than 14% of Indians, according to 2019 statistics, have mental illnesses. Moreover, China’s bath salt market held the largest market share, and the Indian bath salt market was the fastest growing market in the Asia-Pacific region.

Bath Salt Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the bath salt market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, bath salt industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the bath salt industry to benefit clients and increase the market sector. In recent years, the bath salt industry has offered some of the most significant advantages to market. Major players in the bath salt market attempting to increase market demand by investing in research and development operations include Bathclin Corp. (Japan), Watson’s (Malaysia), Shanghai Jahwa United Co. Ltd (China), Kneipp (US), L’Occitane en Provence (Switzerland), Nesalla Bath Salt (US), Pretty Valley (Canada), Borghese Inc. (US), Soothing Touch (US), The Kalm Co. (South Africa), PDC Brands (US), Westlab Ltd (UK), Cornish Sea Salt Co. (UK), Moksha Beauty (UK) and Salts & Co. (UK).

A division of Ping An Insurance (Group) Company of China Ltd., Shanghai Jahwa United Co Ltd., formerly known as HK Kwong Sang Hong, is a producer of cosmetics that also conducts research, develops, produces, and distributes commonly used chemical goods. The business sells goods for household, kid, pregnancy, and skin care. It sells its goods at supermarkets, drugstores, and department stores. Products including hand cream, moisturiser, sunscreen, body lotion, and moisturising essence derived from natural plant and amino acid cleansing creams are available from Shanghai Jahwa.

Moksha Beauty is a 100% natural lifestyle company that offers a wide selection of soaps, shower gels, bath salts from the Dead Sea, and other bath and beauty items. Natural, handcrafted items that have been enhanced with essential oils. The firm, which was founded in 2016, is entirely British, and all of its items are hand-made in the UK at its own manufacturing facility. All of our products are healthy for both adults and children, free of chemicals, parabens, and other harmful ingredients.

Key Companies in the Bath Salt market include

• Bathclin Corp. (Japan)
• Watson’s (Malaysia)
• Shanghai Jahwa United Co. Ltd (China)
• Kneipp (US)
• L’Occitane en Provence (Switzerland)
• Nesalla Bath Salt (US)
• Pretty Valley (Canada)
• Borghese Inc. (US)
• Soothing Touch (US)
• The Kalm Co. (South Africa)
• PDC Brands (US)
• Westlab Ltd (UK)
• Cornish Sea Salt Co. (UK)
• Moksha Beauty (UK)
• Salts & Co. (UK)

For Instance, January 2021 Smith & Vandiver Corporation ("SV Labs" or the "Company"), a well-known manufacturer of natural beauty and personal care ("BPC") products, has been acquired by San Francisco Equity Partners ("SFEP"), a private equity firm that specialises solely in collaborating with consumer-focused businesses with strong growth prospects.

For Instance, January 2021 The Life's Better with Bubbles ATL campaign received funding from Unilever (Radox) totaling $7.17 million. Radox has updated approximately 80 of its goods with this campaign, giving them all a fresh new design. A few of the products introduced by the company are RADOX Antibac Handgels, RADOX Muscle Soak Bath Salts, RADOX Soothing Chamomile bath bombs, RADOX Relaxing Lavender, RADOX Muscle Restore Epsom Salts with Eucalyptus & Lemongrass, and RADOX Crystal Calm Himalayan Salts with Jasmine & Hibiscus. This investment is intended to persuade more individuals to take advantage of the health advantages of taking a peaceful bath in a Radox tub.

Bath Salt Market Segmentation

Bath Salt Type Outlook

• Atlantic Salt
• Crystal Salt
• Dead-sea Salt
• Epsom Salt
• Others

Bath Salt Form Outlook

• Granular
• Powder
• Coarse
• Others

Bath Salt Distribution Channel Outlook

• Store-Based
• Non-Store Based

Bath Salt Regional Outlook

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Australia
  • Rest of Asia-Pacific
• Rest of the World
  • Middle East
  • Africa
  • Latin America

Bath Salt Market Segmentation

Bath Salt Distribution Channel Outlook (USD Billion, 2018-2032)

• Store-Based

• Non-Store-Based

Bath Salt Form Outlook (USD Billion, 2018-2032)

• Granular

• Powder

• Coarse

• Others

Bath Salt Type Outlook (USD Billion, 2018-2032)

• Atlantic Salt

• Crystal Salt

• Dead-sea Salt

• Epsom Salt

• Others

Bath Salt Regional Outlook (USD Billion, 2018-2032)

• North America Outlook (USD Billion, 2018-2032)

  • North America Bath Salt by Distribution Channel

    • Store-Based

    • Non-Store-Based

  • North America Bath Salt by Form

    • Granular

    • Powder

    • Coarse

    • Others

  • North America Bath Salt by Type

    • Atlantic Salt

    • Crystal Salt

    • Dead-sea Salt

    • Epsom Salt

    • Others

  • US Outlook (USD Billion, 2018-2032)

  • US Bath Salt by Distribution Channel

    • Store-Based

    • Non-Store-Based

  • US Bath Salt by Form

    • Granular

    • Powder

    • Coarse

    • Others

  • US Bath Salt by Type

    • Atlantic Salt

    • Crystal Salt

    • Dead-sea Salt

    • Epsom Salt

    • Others

  • Canada Outlook (USD Billion, 2018-2032)

  • Canada Bath Salt by Distribution Channel

    • Store-Based

    • Non-Store-Based

  • Canada Bath Salt by Form

    • Granular

    • Powder

    • Coarse

    • Others

  • Canada Bath Salt by Type

    • Atlantic Salt

    • Crystal Salt

    • Dead-sea Salt

    • Epsom Salt

    • Others

• Europe Outlook (USD Billion, 2018-2032)

  • Europe Bath Salt by Distribution Channel

    • Store-Based

    • Non-Store-Based

  • Europe Bath Salt by Form

    • Granular

    • Powder

    • Coarse

    • Others

  • Europe Bath Salt by Type

    • Atlantic Salt

    • Crystal Salt

    • Dead-sea Salt

    • Epsom Salt

    • Others

  • Germany Outlook (USD Billion, 2018-2032)

  • Germany Bath Salt by Distribution Channel

    • Store-Based

    • Non-Store-Based

  • Germany Bath Salt by Form

    • Granular

    • Powder

    • Coarse

    • Others

  • Germany Bath Salt by Type

    • Atlantic Salt

    • Crystal Salt

    • Dead-sea Salt

    • Epsom Salt

    • Others

  • France Outlook (USD Billion, 2018-2032)

  • France Bath Salt by Distribution Channel

    • Store-Based

    • Non-Store-Based

  • France Bath Salt by Form

    • Granular

    • Powder

    • Coarse

    • Others

  • France Bath Salt by Type

    • Atlantic Salt

    • Crystal Salt

    • Dead-sea Salt

    • Epsom Salt

    • Others

  • UK Outlook (USD Billion, 2018-2032)

  • UK Bath Salt by Distribution Channel

    • Store-Based

    • Non-Store-Based

  • UK Bath Salt by Form

    • Granular

    • Powder

    • Coarse

    • Others

  • UK Bath Salt by Type

    • Atlantic Salt

    • Crystal Salt

    • Dead-sea Salt

    • Epsom Salt

    • Others

  • Italy Outlook (USD Billion, 2018-2032)

  • Italy Bath Salt by Distribution Channel

    • Store-Based

    • Non-Store-Based

  • Italy Bath Salt by Form

    • Granular

    • Powder

    • Coarse

    • Others

  • Italy Bath Salt by Type

    • Atlantic Salt

    • Crystal Salt

    • Dead-sea Salt

    • Epsom Salt

    • Others

  • Spain Outlook (USD Billion, 2018-2032)

  • Spain Bath Salt by Distribution Channel

    • Store-Based

    • Non-Store-Based

  • Spain Bath Salt by Form

    • Granular

    • Powder

    • Coarse

    • Others

  • Spain Bath Salt by Type

    • Atlantic Salt

    • Crystal Salt

    • Dead-sea Salt

    • Epsom Salt

    • Others

  • Rest Of Europe Outlook (USD Billion, 2018-2032)

  • Rest Of Europe Bath Salt by Distribution Channel

    • Store-Based

    • Non-Store-Based

  • Rest Of Europe Bath Salt by Form

    • Granular

    • Powder

    • Coarse

    • Others

  • Rest Of Europe Bath Salt by Type

    • Atlantic Salt

    • Crystal Salt

    • Dead-sea Salt

    • Epsom Salt

    • Others

• Asia-Pacific Outlook (USD Billion, 2018-2032)

  • Asia-Pacific Bath Salt by Distribution Channel

    • Store-Based

    • Non-Store-Based

  • Asia-Pacific Bath Salt by Form

    • Granular

    • Powder

    • Coarse

    • Others

  • Asia-Pacific Bath Salt by Type

    • Atlantic Salt

    • Crystal Salt

    • Dead-sea Salt

    • Epsom Salt

    • Others

  • China Outlook (USD Billion, 2018-2032)

  • China Bath Salt by Distribution Channel

    • Store-Based

    • Non-Store-Based

  • China Bath Salt by Form

    • Granular

    • Powder

    • Coarse

    • Others

  • China Bath Salt by Type

    • Atlantic Salt

    • Crystal Salt

    • Dead-sea Salt

    • Epsom Salt

    • Others

  • Japan Outlook (USD Billion, 2018-2032)

  • Japan Bath Salt by Distribution Channel

    • Store-Based

    • Non-Store-Based

  • Japan Bath Salt by Form

    • Granular

    • Powder

    • Coarse

    • Others

  • Japan Bath Salt by Type

    • Atlantic Salt

    • Crystal Salt

    • Dead-sea Salt

    • Epsom Salt

    • Others

  • India Outlook (USD Billion, 2018-2032)

  • India Bath Salt by Distribution Channel

    • Store-Based

    • Non-Store-Based

  • India Bath Salt by Form

    • Granular

    • Powder

    • Coarse

    • Others

  • India Bath Salt by Type

    • Atlantic Salt

    • Crystal Salt

    • Dead-sea Salt

    • Epsom Salt

    • Others

  • Australia Outlook (USD Billion, 2018-2032)

  • Australia Bath Salt by Distribution Channel

    • Store-Based

    • Non-Store-Based

  • Australia Bath Salt by Form

    • Granular

    • Powder

    • Coarse

    • Others

  • Australia Bath Salt by Type

    • Atlantic Salt

    • Crystal Salt

    • Dead-sea Salt

    • Epsom Salt

    • Others

  • Rest of Asia-Pacific Outlook (USD Billion, 2018-2032)

  • Rest of Asia-Pacific Bath Salt by Distribution Channel

    • Store-Based

    • Non-Store-Based

  • Rest of Asia-Pacific Bath Salt by Form

    • Granular

    • Powder

    • Coarse

    • Others

  • Rest of Asia-Pacific Bath Salt by Type

    • Atlantic Salt

    • Crystal Salt

    • Dead-sea Salt

    • Epsom Salt

    • Others

• Rest of the World Outlook (USD Billion, 2018-2032)

  • Rest of the World Bath Salt by Distribution Channel

    • Store-Based

    • Non-Store-Based

  • Rest of the World Bath Salt by Form

    • Granular

    • Powder

    • Coarse

    • Others

  • Rest of the World Bath Salt by Type

    • Atlantic Salt

    • Crystal Salt

    • Dead-sea Salt

    • Epsom Salt

    • Others

  • Middle East Outlook (USD Billion, 2018-2032)

  • Middle East Bath Salt by Distribution Channel

    • Store-Based

    • Non-Store-Based

  • Middle East Bath Salt by Form

    • Granular

    • Powder

    • Coarse

    • Others

  • Middle East Bath Salt by Type

    • Atlantic Salt

    • Crystal Salt

    • Dead-sea Salt

    • Epsom Salt

    • Others

  • Africa Outlook (USD Billion, 2018-2032)

  • Africa Bath Salt by Distribution Channel

    • Store-Based

    • Non-Store-Based

  • Africa Bath Salt by Form

    • Granular

    • Powder

    • Coarse

    • Others

  • Africa Bath Salt by Type

    • Atlantic Salt

    • Crystal Salt

    • Dead-sea Salt

    • Epsom Salt

    • Others

  • Latin America Outlook (USD Billion, 2018-2032)

  • Latin America Bath Salt by Distribution Channel

    • Store-Based

    • Non-Store-Based

  • Latin America Bath Salt by Form

    • Granular

    • Powder

    • Coarse

    • Others

  • Latin America Bath Salt by Type

    • Atlantic Salt

    • Crystal Salt

    • Dead-sea Salt

    • Epsom Salt

    • Others