Market Summary
Global Beauty Products Market Overview
The Beauty Products Market size was valued at USD 646.13 Billion in 2024. The Beauty Products Market industry is projected to grow from USD 667.27 Billion in 2025 to USD 909.92 Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 3.22% during the forecast period (2025-2035).
FIGURE 1: BEAUTY PRODUCTS MARKET VALUE (2019-2035) USD BILLION
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
The GEN Z influence and digitalization and growth of e-commerce are driving the growth of the Beauty Products Market.
As per the Analyst at MRFR, the Beauty Products Market is significantly influenced by Gen Z, a generation that places a strong emphasis on skincare, natural ingredients, and a more holistic approach to beauty. This shift is primarily driven by their unique values, digital engagement, and changing perceptions around beauty standards. According to a recent study, more than half of Gen Z consumers (56%) are now more focused on skincare than before the pandemic, highlighting a move towards health and self-care. These demographic values their physical health over mere appearance, with 41% placing skincare as their top beauty category. When shopping for beauty products, the most important consideration for Gen Z is the presence of natural, non-toxic ingredients. They are more likely than older generations to prioritize cruelty-free and vegan products, reflecting their growing concern for ethics and sustainability in beauty.
A major driver of Gen Z's influence on the beauty market is social media. Platforms like TikTok, Instagram, and YouTube have become integral to their beauty purchasing habits. A survey by Statista found that 83% of Gen Z women bought beauty products online after being recommended by content creators on TikTok. Gen Z's reliance on these platforms for beauty inspiration is evident, with 53% of them turning to TikTok for beauty-related content. The constant stream of tutorials, product reviews, and beauty challenges not only showcases the latest trends but also creates a sense of urgency and aspiration among young consumers. This exposure is often at a high cost, with beauty brands like Kim Kardashian's SKKN line offering products priced as high as $673, signaling that beauty is now an aspirational commodity tied to exclusivity and curated perfection.
Beauty Products Market Opportunity
THE RISE OF MEN’S GROOMING
The rise of men’s grooming represents one of the most exciting and rapidly expanding opportunities in the global beauty products market. Traditionally dominated by female consumers, the beauty industry has witnessed a paradigm shift over the past decade as men increasingly embrace self-care and grooming routines. The growing awareness among men about personal appearance, well-being, and the rise of social media are pivotal factors driving this transformation.
Historically, men’s grooming was focused on basic products like shaving creams, deodorants, and colognes. These products were predominantly functional, with little emphasis on skincare, haircare, or cosmetics. However, as modern perceptions of masculinity evolve, more men are prioritizing grooming and skincare as part of their daily routines. In fact, a 2023 survey revealed that over 40% of male consumers reported using day creams, night creams, moisturizers, or lotions more than any other personal care product, followed by eye creams, serums, or gels. This shift highlights the increasing demand for skincare products specifically designed for men.
As awareness of skincare routines grows, men are now seeking products tailored to their unique skin concerns. No longer perceived as a "feminine" pursuit, skincare is being embraced by men as an essential part of their grooming rituals. Brands like Clinique for Men and Kiehl’s Men’s Collection have capitalized on this trend by offering high-quality, gender-neutral skincare products designed for male skin. These products address issues such as oil control, razor burn, and anti-aging, offering solutions for men who are more educated and invested in skincare than ever before.
This has created a substantial market for a variety of skincare items, ranging from cleansers and moisturizers to anti-aging serums and sunscreens. In tandem with skincare, men’s haircare has also witnessed a surge in demand. With hair becoming a form of self-expression, men are increasingly seeking haircare products tailored to their specific needs. American Crew, Redken Brews, and L’Oréal Men Expert are examples of brands offering specialized hair care lines that address concerns such as thinning hair, dandruff, and styling needs. There has also been a marked rise in demand for pomades, waxes, and styling creams, allowing men to maintain a polished, well-groomed appearance. This shift in haircare habits reflects an evolving attitude toward grooming, where appearance is seen as an essential part of one’s identity.
Beauty Products Market Segment Insights
Beauty Products System by Product Type Insights
Based on Product Type, this segment includes Skincare (Face (Cleansers, Toners, Moisturizers, Serums, Masks, Eye Creams), Body (Body Wash/Shower Gel, Body Lotion, Body Scrub, Hand Cream)), Makeup (Face (Foundation, Concealer, Compact powder, Loose powder, Blush, Bronzer, Highlighter), Eyes (Eyeshadow, Eyeliner, Mascara, Brows), Lips (Lipstick, Lip Gloss, Lip Liner, Lip Balm)), Haircare (Shampoos, Conditioners, Hair Masks, Hair Oils, Hair Styling Products), Nail Care, Fragrance (Perfume, Deodorants, Others). The Skin Care segment dominated the global market in 2024, while the Makeup (Eyes (Eyeshadow)) segment is projected to be the fastest–growing segment during the forecast period.
The skincare segment holds a substantial share in the beauty products market. This category encompasses a wide range of products, including moisturizers, cleansers, serums, masks, toners, body lotion, body scrub, hand cream and other solutions. The rising prevalence of skin-related concerns such as acne, hyperpigmentation, and dryness has fueled demand for targeted skincare formulations. Additionally, the trend toward natural and organic products is reshaping the industry, with consumers favoring clean beauty brands offering chemical-free and sustainable options. Technological advancements, such as dermatologically tested formulations and personalized skincare solutions, are further boosting the segment. The influence of social media and beauty plays a pivotal role in driving consumer preferences, particularly among millennials and Gen Z. Growing disposable incomes in emerging markets and the proliferation of e-commerce platforms are expanding access to high-quality skincare products. With increasing male grooming trends and anti-pollution products gaining traction, the skincare segment continues to evolve, offering ample growth opportunities globally.
Beauty Products System by Category Insights
Based on Category, this segment includes Natural, Conventional, Vegan. The Conventional segment dominated the global market in 2024, while the Natural segment is projected to be the fastest–growing segment during the forecast period. The conventional beauty products segment dominates the beauty industry. These products, ranging from skincare and makeup to haircare and fragrances, are widely available across retail and e-commerce platforms. Renowned for their consistency in performance, conventional beauty products are formulated using well-established ingredients and manufacturing practices, appealing to a broad customer base. This segment benefits significantly from strong brand loyalty, effective marketing strategies, and an extensive distribution network.
Conventional beauty products are particularly popular in emerging markets due to their cost-effectiveness and accessibility, catering to mass-market needs. Leading brands in this category continually innovate with enhanced formulations and packaging, ensuring consumer retention and market expansion. Despite facing challenges from the growing preference for natural and organic alternatives, conventional beauty products maintain a competitive edge through economies of scale, a broad product portfolio, and aggressive promotional campaigns. Additionally, advancements in sustainable packaging and ingredient transparency are helping brands in this segment address evolving consumer expectations while maintaining their market share.
FIGURE 2: BEAUTY PRODUCTS MARKET SHARE BY CATEGORY 2024 AND 2035 (USD BILLION)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Beauty Products System by Form Insights
Based on Form, this segment includes Powder, Liquid, Gel. The Gel segment dominated the global market in 2024, while the Liquid segment is projected to be the fastest–growing segment during the forecast period. The gel segment in the beauty products market has seen substantial growth due to its versatile nature and skin-friendly properties. Gels are popular for their lightweight texture, quick absorption, and non-greasy finish, making them suitable for a variety of skincare applications such as moisturizers, cleansers, and serums.
Consumers prefer gel-based products for their ability to hydrate without clogging pores, especially in humid climates or for oily skin types. Gel formulations also allow for easy incorporation of active ingredients, such as vitamins, antioxidants, and plant extracts, offering targeted solutions for concerns like acne, aging, or pigmentation. Furthermore, the transparent and often soothing appearance of gels adds to their appeal. In the cosmetics space, gels are widely used in makeup products like primers, foundations, and brow gels, benefiting from long-lasting, smudge-resistant finishes. As the demand for multifunctional, lightweight, and non-comedogenic beauty solutions rises, the gel segment is expected to continue its upward trajectory, driven by innovation and increasing consumer awareness of skin health.
Beauty Products System by Demographics Insights
Based on Demographics, this segment includes Gen X, Gen Z, Millennials, Boomers. The Gen Z segment dominated the global market in 2024, while it is projected to be the fastest–growing segment during the forecast period. The Beauty Products Market, driven by demographics, sees a significant impact from Gen Z. This group is highly influential due to their tech-savvy nature and preference for digital shopping, often influenced by social media platforms.
Gen Z is known for prioritizing authenticity, diversity, and sustainability when selecting beauty products. They are particularly drawn to brands that promote inclusivity and eco-friendly practices, with clean beauty products—free from harmful chemicals—gaining strong appeal. Additionally, skincare products, including serums, moisturizers, and sunscreens, are seeing increased demand among Gen Z as they emphasize skincare over makeup. This generation also values transparency in ingredient sourcing and ethical practices, which has led brands to innovate with vegan, cruelty-free, and sustainable products. With their tendency to seek both value and quality, Gen Z's preferences are reshaping the beauty landscape, making them a pivotal demographic for the industry’s growth and transformation.
Beauty Products System by Packaging Type Insights
Based on Packaging Type, this segment includes Airless Packaging (Airless Bottles, Airless Jars, Airless Tubes), Dip Tube Bottles and Pumps (Dip Tube Bottles, Dip Tube Pumps- Perfume/Mist, Dip Tube Pumps- Lotion), Traditional Bottles and Tubes (Bottles, Tottles (Tube-Bottle Hybrids), Tubes (Squeeze Tubes)), Jars and Compacts (Jars, Compacts, Cushion Compacts), Droppers and Applicators, Lip and Eye Packaging, Specialty Packaging. The Dip Tube Bottles and Pumps segment dominated the global market in 2024, while the Jars and Compacts (Cushion Compacts) segment is projected to be the fastest–growing segment during the forecast period. The beauty products market, categorized by packaging type, shows significant growth in dip tube bottles and pumps, essential for delivering liquid formulations in a controlled and convenient manner.
Dip Tube Bottles, widely used for a range of personal care products, offer an efficient way to dispense lotions, shampoos, and creams while maintaining product integrity. These bottles are equipped with a long tube that ensures the last bit of product can be accessed, enhancing user satisfaction and minimizing waste. Within the dip tube pump segment, the perfume/mist pumps are designed for delivering fine, even sprays, ideal for fragrance, body mists, and setting sprays. These pumps are engineered for precision and an appealing experience. On the other hand, dip tube pumps for lotions ensure smooth dispensing of thicker formulations, providing a controlled flow of viscous liquids, including moisturizers and body creams. This segment is driven by the demand for convenience, hygiene, and innovative designs that enhance both product functionality and aesthetic appeal.
Beauty Products System by Distribution Channel Insights
Based on Distribution Channel, this segment includes Supermarkets & Hypermarkets, Convenience Stores, Specialty Stores, Online, Others. The Supermarkets & Hypermarkets segment dominated the global market in 2024, while the others segment is projected to be the fastest–growing segment during the forecast period. Supermarkets and hypermarkets have become key distribution channels in the beauty products market, offering consumers a convenient and accessible shopping experience. These retail formats cater to a broad audience, providing a diverse range of beauty products under one roof, from skincare and haircare to cosmetics and fragrances.
The rise of hypermarket chains, often featuring international and local beauty brands, has contributed significantly to the growth of this segment. The expansive store layouts, promotions, and in-store marketing campaigns attract foot traffic, enhancing product visibility. Additionally, the increasing consumer preference for shopping in bulk and the availability of discounts or bundle offers in supermarkets & hypermarkets have bolstered sales. Many of these retail outlets also provide exclusive beauty product lines, which attract brand-loyal customers. With the rise of organized retail in emerging markets, supermarkets and hypermarkets are anticipated to continue expanding their role in the beauty products distribution landscape, ensuring a strong foothold in both urban and suburban regions.
Beauty Products System Regional Insights
Based on the Region, the global Beauty Products is segmented into North America, Europe, Asia-Pacific, South America, Middle East and Africa. Major demand factors driving the Asia Pacific market are the increasing use in automotive industry and surge in energy harvesting applications. Countries like China, Japan, South Korea, and India dominate the region due to their strong cultural emphasis on beauty and skincare. The adoption of natural and organic products, coupled with the influence of K-beauty and J-beauty trends, has significantly shaped consumer preferences. South Korea continues to set global beauty trends with innovations such as multi-functional cosmetics and skincare products infused with probiotics, snail mucin, and centella asiatica.
The Chinese market, driven by Gen Z and millennials, has seen robust demand for luxury beauty brands and domestic indie labels. For example, Perfect Diary, a Chinese beauty brand, has leveraged e-commerce platforms like Tmall and social media influencers to capture significant market share. India's market is expanding due to a surge in e-commerce, urbanization, and a growing inclination toward Ayurvedic and herbal beauty products. Brands like Forest Essentials and Mamaearth have gained prominence by blending traditional remedies with modern formulations. Moreover, the region has witnessed an uptick in male grooming products, fueled by increasing social acceptance and self-care awareness. Leading companies, including L’Oréal, Shiseido, and Amorepacific, have heavily invested in R&D and marketing strategies tailored to local markets. With e-commerce giants such as Alibaba and Lazada and the rise of social commerce, beauty products are reaching even remote consumers, reinforcing the Asia Pacific's position as a global beauty hub.
FIGURE 3: BEAUTY PRODUCTS MARKET VALUE BY REGION 2024 AND 2035 (USD BILLION)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Further, the countries considered in the scope of the Application Tracking System Market are the US, Canada, Mexico, Germany, the UK, France, Spain, Italy, Poland, Benelux, Nordics, China, India, Japan, South Korea, Australia & New Zealand, Brazil, Argentina, GCC Countries, Turkey, Iran, Iraq, Southern Africa, Ethiopia, Namibia, Ghana and others.
Global Beauty Products Key Market Players & Competitive Insights
Many global, regional, and local vendors characterize the Beauty Products Market. The market is highly competitive, with all the players competing to gain market share. Intense competition, rapid advances in technology, frequent changes in government policies, and environmental regulations are key factors that confront market growth. The vendors compete based on cost, product quality, reliability, and government regulations. Vendors must provide cost-efficient, high-quality products to survive and succeed in an intensely competitive market.
The major players in the market are Procter & Gamble, Unilever, Estée Lauder Companies Inc., Kao Corporation, Shiseido Co., Ltd., L'Oréal, Beiersdorf, Johnson & Johnson Inc., Coty Inc., Henkel AG & Co. KGaA are among others. The Beauty Products Market is a consolidated market due to increasing competition, acquisitions, mergers and other strategic market developments and decisions to improve operational effectiveness.
Key Companies in the Beauty Products Market include
- Procter & Gamble
- Unilever
- Estée Lauder Companies Inc.
- Kao Corporation
- Shiseido Co., Ltd.
- L'Oréal
- Beiersdorf
- Johnson & Johnson Inc.
- Coty Inc.
- Henkel AG & Co. KGaA
Beauty Products Market Industry Developments
May 2024: Dove has launched its new Bond Strength Collection, designed to repair damaged hair and deliver visible results in just one minute. This innovative range includes four breakthrough products, all powered by Dove's proprietary Bio-Protein Care™ and peptides, offering a comprehensive damage repair routine.
June 2024: The Estée Lauder Companies Inc. has announced the completion of its acquisition of DECIEM Beauty Group Inc., a Canadian-based, vertically integrated multi-brand company.
January 2023: Olay has introduced the Niacinamide+Peptide 24 Face Moisturizer, a product packed with powerful niacinamide and amino acid peptides. Formulated with some of the most popular skincare ingredients of 2023, this moisturizer is the result of extensive research designed to meet consumer needs.
November 2022: Kao Corporation has entered into a strategic agreement with Daiichi Sankyo Healthcare to collaborate on joint development within the Life Care Business, with a focus on skincare and oral care products. This partnership aims to expand Kao's product portfolio, enhancing its offerings in the skincare and oral care sectors.
Beauty Products Market Segmentation
Beauty Products by Product Type Outlook
- Skincare
- Face
- Cleansers
- Toners
- Moisturizers
- Serums
- Masks
- Eye Creams
- Body
- Body Wash/Shower Gel
- Body Lotion
- Body Scrub
- Hand Cream
- Face
- Makeup
- Face
- Foundation
- Concealer
- Compact powder
- Loose powder
- Blush
- Bronzer
- Highlighter
- Eyes
- Eyeshadow
- Eyeliner
- Mascara
- Brows
- Lips
- Lipstick
- Lip Gloss
- Lip Liner
- Lip Balm
- Face
- Haircare
- Shampoos
- Conditioners
- Hair Masks
- Hair Oils
- Hair Styling Products
- Nail Care
- Fragrance
- Perfume
- Deodorants
- Others
Beauty Products by Category Outlook
- Natural
- Conventional
- Vegan
Beauty Products by Form Outlook
- Powder
- Liquid
- Gel
Beauty Products by Demographics Outlook
- Gen X
- Gen Z
- Millennials
- Boomers
Beauty Products by Packaging Type Outlook
- Airless Packaging
- Airless Bottles
- Airless Jars
- Airless Tubes
- Dip Tube Bottles and Pumps
- Dip Tube Bottles
- Dip Tube Pumps- Perfume/Mist
- Dip Tube Pumps- Lotion
- Traditional Bottles and Tubes
- Bottles
- Tottles (Tube-Bottle Hybrids)
- Tubes (Squeeze Tubes)
- Jars and Compacts
- Jars
- Compacts
- Cushion Compacts
- Droppers and Applicators
- Lip and Eye Packaging
- Specialty Packaging
Beauty Products by Distribution Channel Outlook
- Supermarkets & Hypermarkets
- Convenience Stores
- Specialty Stores
- Online
- Others
Beauty Products Regional Outlook
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Spain
- Italy
- Poland
- Benelux
- Nordics
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Australia & New Zealand
- Rest of Asia-Pacific
- South America
- Brazil
- Argentina
- Rest of South America
- Middle East
- GCC Countries
- Turkey
- Iran
- Iraq
- Rest of Middle East
- Africa
- Southern Africa
- Ethiopia
- Namibia
- Ghana
- Rest of Africa
Market Size & Forecast
| Report Attribute/Metric | Details |
| Market Size 2024 | USD 646.13 Billion |
| Market Size 2025 | USD 667.27 Billion |
| Market Size 2035 | USD 909.92 Billion |
| Compound Annual Growth Rate (CAGR) | 3.22% (2025-2035) |
| Base Year | 2024 |
| Forecast Period | 2025-2035 |
| Historical Data | 2019-2023 |
| Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | By Product Type, By Category, By Form, By Demographics, By Packaging Type, By Distribution Channel |
| Geographies Covered | North America, Europe, Asia Pacific, South America, Middle East, Africa |
| Countries Covered | The US, Canada, Mexico, Germany, the UK, France, Spain, Italy, Poland, Benelux, Nordics, China, India, Japan, South Korea, Australia & New Zealand, Brazil, Argentina, GCC Countries, Turkey, Iran, Iraq, Southern Africa, Ethiopia, Namibia, Ghana. |
| Key Companies Profiled | Procter & Gamble, Unilever, Estée Lauder Companies Inc., Kao Corporation, Shiseido Co., Ltd., L'Oréal, Beiersdorf, Johnson & Johnson Inc., Coty Inc., Henkel AG & Co. KGaA |
| Key Market Opportunities | · Intense competition among key players · Rapidly changing preferences of consumers |
| Key Market Dynamics | · Gen Z Influence · Digitalization and growth of e-commerce |
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