Cocktail Mixers Market

Global Cocktail Mixers Market Overview

Cocktail Mixers Market Size was valued at USD 8.93 billion in 2023. The Cocktail Mixers industry is projected to grow from USD 9.33 Billion in 2024 to USD 12.88 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.71% during the forecast period (2024 - 2032). The wide sales of cocktail mixers through various distribution channels are expected to fuel its market growth during the forecast period.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Cocktail Mixers Market Trends

• Increasing Partying Among Millennials

The growth of the Cocktail Mixers mixture market is largely driven by the popularity of party lifestyles among young people worldwide. The trend of drinking low-alcohol beverages with a variety of flavours is expected to further boost the market for Cocktail Mixers syrups in the coming years. As children enter early adulthood, they experience significant physical, emotional, and lifestyle changes. Alcohol use has been associated with developmental stages such as puberty and growing independence. The Cocktail Mixers industry is experiencing rapid growth due to the increasing popularity of Cocktail Mixers with a variety of flavours and tastes. Young working professionals and millennials are prioritizing taste over alcohol content, which is driving the industry forward. Consumers are also becoming more health-conscious and turning to low-alcohol Cocktail Mixers, which is contributing to the industry's growth. The extensive range of Cocktail Mixers choices, including healthier options infused with ingredients like ginger, quinine, and lavender, is expected to further accelerate market growth. To meet customer demand, bars and restaurants are developing new Cocktail Mixers using healthy elements, which will likely boost growth in the future. Additionally, millennials and younger consumers are the primary customers of gin and tonic water worldwide, and their demand for premium products with innovative package designs, flavours, and brands is supporting the industry's growth. Manufacturers are responding to consumer preferences by creating various mixer flavors, further contributing to market growth. Moreover, young people are becoming more discerning in their alcohol tastes and choices globally, leading to increased spending on regular alcoholic drinks and Cocktail Mixerss that offer a pleasant experience.

Cocktail Mixers Market Segment Insights

Cocktail Mixers Product Type Insights

The Cocktail Mixers Market segmentation, based on product type, includes tonic water, club soda, ginger and others. The club soda segment held the majority share in 2022 contribution to around 42% in respect to the Cocktail Mixers Market revenue. The growth of the club soda market can also be attributed to the increasing demand for premium spirits. As consumers become more discerning in their alcohol choices, they are seeking out high-quality, premium spirits to use in their cocktails. Club soda is often paired with premium spirits to create sophisticated, refreshing cocktails that appeal to this trend. Additionally, the resurgence of cocktail trends among younger consumers in both developed and developing economies is contributing to the growth of the club soda market. Millennials and Gen Z consumers are increasingly interested in craft cocktails and mixology, and club soda is a key ingredient in many of these drinks.

February 2021 PepsiCo launched a line of cocktail mixers beneath a new brand known as Neon Zebra.

Cocktail Mixers Distribution Channel Insights

The Cocktail Mixers Market data has been bifurcated by distribution channel into on-trade and off-trade. The on-trade segment dominated the market in 2022 and is projected to be the fastest-growing segment during the forecast period, 2022-2030. The on-trade distribution channel, which includes on-premises consumption such as bars, restaurants, hotels, and nightclubs, is the largest revenue-generating segment in the cocktail mixer market. This is primarily due to the popularity of cocktails as a social drink, particularly among younger consumers.

Figure 2: Cocktail Mixers Market, by Distribution Channel, 2024 & 2030 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Cocktail Mixers Regional Insights

By Region, the the market is segmented into North America, Europe, Asia-Pacific and Rest of the World. Europe Cocktail Mixers market accounted for USD 3.56 billion in 2022 and is expected to exhibit an 4.55% CAGR during the study period. Europe is expected to hold the largest share in the global cocktail mixer market during the forecast period, driven by the region's high levels of alcoholic beverage acceptance and consumption in countries like the UK, Germany, France, Spain, and Italy. The growing popularity of cocktails among consumers in Europe is also attributed to the emergence of pubs and bartenders who are introducing super-premium beverages by combining premium tonic waters with high-end liquor brands. The development and use of alcoholic beverages and cocktail mixers like club soda and tonic water are also anticipated to benefit from socioeconomic reasons including growing urbanization and changing lifestyles in the UK, Germany, and France. This trend is expected to continue in the coming years as consumers seek out unique and premium cocktail experiences.

Further, the major countries studied are: The U.S, Canada, Mexico, UK Germany, France, Italy, Spain, China, Japan, India, Australia & New Zealand, and Brazil.

Figure 3: COCKTAIL MIXERS MARKET SHARE BY REGION 2024 (%)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

North America Cocktail Mixers market accounts for the second-largest market share in 2022. In recent years, there has been a growing trend towards more sophisticated and nuanced flavours in cocktails, and consumers are willing to pay a premium for mixers that can help them achieve these flavours. This has led to the emergence of artisanal and craft mixers that use high-quality, natural ingredients to create unique and complex flavour profiles. The trend towards at-home cocktail consumption, particularly during the COVID-19 pandemic, has also contributed to the growth of the cocktail mixer market in North America. As people spend more time at home, they are looking for ways to recreate the bar experience and experiment with new cocktail recipes, driving demand for mixers and other cocktail ingredients. Further, the U.S. Cocktail Mixers market held the largest market share, and the Canada Cocktail Mixers market was the fastest-growing market in the North America region.

The Asia-Pacific Cocktail Mixers Market is expected to grow at a CAGR of 5.90% from 2023 to 2030. The increasing demand for cocktails among consumers has led producers to introduce innovative cocktail mixers infused with various flavours, including cranberry, apple and cinnamon, and others, to cater to their preferences. Moreover, the Asian market has seen the entry of many foreign manufacturers who have successfully made inroads in the industry. Moreover, China Cocktail Mixers market held the largest market share, and the Japan Cocktail Mixers market was the fastest-growing market in the Asia-Pacific region.

Cocktail Mixers Key Market Players & Competitive Insights

Major market participants are spending a lot of money on R&D to increase the range of their products, which will drive the cocktail mixer market's future expansion. Market participants are also introducing new products, signing agreements, buying businesses, raising investments, and working with other organizations to broaden their worldwide reach. To grow and survive in a more cutthroat and competitive market climate, cocktail mixer business competitors must provide affordable products.

One of the primary business strategies adopted by manufacturers in the global cocktail mixer industry to benefit clients and expand the cocktail mixer market sector is to manufacture locally to reduce operating costs. In recent years, cocktail mixer has provided enormous benefits to its consumers.

Key Companies in the Cocktail Mixers market includes

• Fever-Tree
• Keurig Dr Pepper Inc
• The Coca-Cola Company
• Fentimans Ltd
• London Essence
• White Rock Beverages
• Three Cents
• East Imperial
• Bickford & Sons
• Sepoy & Co

Cocktail Mixers Industry Developments

In April 2024, Fever-Tree, which specializes in premium mixers, unveiled its new cocktail mixers, Mojito Mixer and Margarita Mixer, in the Netherlands. The Mojito Mixer combines mint and lime for a refreshing taste that is best served with rum to make authentic mojitos, while the Margarita Mixer comes with real lime and agave intended for tequila or mezcal mixes for tasty margaritas. The company has launched these new mixers to meet the increasing number of consumers who want bar-quality cocktails from the comfort of their homes in the Netherlands, which has a higher demand for cocktail mixers.

In March 2024, Topo Chico Mixers were released in the US by Topo Chico. The mixers provide a great balance to the taste of the Topo Chico Mineral Water and have a brilliant aroma while these include sparkling filtered water mixed with herbs that work great on cocktails and mocktails. Tonic Water, Ginger Beer and Club Soda cocktail mixers come in three varieties and are alcohol-free, enabling even high-quality drinks to hopefully be used as cocktails.

In February 2024, Jimmy’s, number one in cocktail mixers in India, released their new range of Martini Cocktail mixers: Green Apple, Popstar, and Espresso Martini.

In February 2024, Mixly Cocktail Co. introduced the Bunny Mary, the newest in the mix line of handcrafted cocktail mixers made by the company. The mix, which more as its bases, the sweet carrots and the savory dill, is made for use with gin, tequila or vodka.

Apr-2023: Fever-Tree came up with Fever-Tree Classic & Light Margarita Fever-Tree Classic Bloody Mary, two of those being a range of cocktail mixers intended for the American Bloody Mary and Margarita cocktail occasions.

Sep-2022: Fever Tree acquired the American cocktail mixer company Powell & Mahoney (P&M). This acquisition also enhances the company's capacity for bottling non-carbonated mixers and extends its presence in North America.

Jul-2022: Crafted Lemonade Mixer, a new product of London Essence, Britvic's subsidiary, was launched. The new mixture combines the tangy zip of lemon and lime in an intoxicating blend. And there's also, Kumquat, which will add a juicy roundness and slight whiff of orange to the flavor and achieve a perfectly smooth aftertaste.

Cocktail Mixers Market Segmentation

Cocktail Mixers Product Type Outlook

• Tonic Water
• Club Soda
• Ginger
• Others

Cocktail Mixers Distribution Channel Outlook

• On-Trade
• Off-Trade

Cocktail Mixers Regional Outlook

• North America

  • US
  • Canada
  • Mexico

• Europe

  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Rest of Europe

• Asia-Pacific

  • China
  • Japan
  • India
  • Australia & New Zealand
  • Rest of Asia-Pacific

• Rest of the World

  • South America

  • Middle East & Africa

Cocktail Mixers Market Segmentation

Cocktail Mixers Product Type Outlook (USD Million, 2020-2030)

• Tonic Water

• Club Soda

• Ginger

• Others

Cocktail Mixers Distribution Channel Outlook (USD Million, 2020-2030)

• On-trade

• Off-trade

Cocktail Mixers Regional Outlook (USD Million, 2020-2030)

• North America Outlook (USD Million, 2020-2030)

  • North America Cocktail Mixers by Product Type

    • Tonic Water

    • Club Soda

    • Ginger

    • Others

  • North America Cocktail Mixers by Distribution Channel

    • On-trade

    • Off-trade

  • US Outlook (USD Million, 2020-2030)

  • US Cocktail Mixers by Product Type

    • Tonic Water

    • Club Soda

    • Ginger

    • Others

  • US Cocktail Mixers by Distribution Channel

    • On-trade

    • Off-trade

  • CANADA Outlook (USD Million, 2020-2030)

  • CANADA Cocktail Mixers by Product Type

    • Tonic Water

    • Club Soda

    • Ginger

    • Others

  • CANADA Cocktail Mixers by Distribution Channel

    • On-trade

    • Off-trade

  • Mexico Outlook (USD Million, 2020-2030)

  • Mexico Cocktail Mixers by Product Type

    • Tonic Water

    • Club Soda

    • Ginger

    • Others

  • Mexico Cocktail Mixers by Distribution Channel

    • On-trade

    • Off-trade

• Europe Outlook (USD Million, 2020-2030)

  • Europe Cocktail Mixers by Product Type

    • Tonic Water

    • Club Soda

    • Ginger

    • Others

  • Europe Cocktail Mixers by Distribution Channel

    • On-trade

    • Off-trade

  • Germany Outlook (USD Million, 2020-2030)

  • Germany Cocktail Mixers by Product Type

    • Tonic Water

    • Club Soda

    • Ginger

    • Others

  • Germany Cocktail Mixers by Distribution Channel

    • On-trade

    • Off-trade

  • France Outlook (USD Million, 2020-2030)

  • France Cocktail Mixers by Product Type

    • Tonic Water

    • Club Soda

    • Ginger

    • Others

  • France Cocktail Mixers by Distribution Channel

    • On-trade

    • Off-trade

  • UK Outlook (USD Million, 2020-2030)

  • UK Cocktail Mixers by Product Type

    • Tonic Water

    • Club Soda

    • Ginger

    • Others

  • UK Cocktail Mixers by Distribution Channel

    • On-trade

    • Off-trade

  • ITALY Outlook (USD Million, 2020-2030)

  • ITALY Cocktail Mixers by Product Type

    • Tonic Water

    • Club Soda

    • Ginger

    • Others

  • ITALY Cocktail Mixers by Distribution Channel

    • On-trade

    • Off-trade

• SPAIN Outlook (USD Million, 2020-2030)

• Spain Cocktail Mixers by Product Type

  • Tonic Water

  • Club Soda

  • Ginger

  • Others

• Spain Cocktail Mixers by Distribution Channel

  • On-trade

  • Off-trade

• Rest Of Europe Outlook (USD Million, 2020-2030)

• Rest Of Europe Cocktail Mixers by Product Type

  • Tonic Water

  • Club Soda

  • Ginger

  • Others

• REST OF EUROPE Cocktail Mixers by Distribution Channel

  • On-trade

  • Off-trade

• Asia-Pacific Outlook (USD Million, 2020-2030)

  • Asia-Pacific Cocktail Mixers by Product Type

    • Tonic Water

    • Club Soda

    • Ginger

    • Others

  • Asia-Pacific Cocktail Mixers by Distribution Channel

    • On-trade

    • Off-trade

  • China Outlook (USD Million, 2020-2030)

  • China Cocktail Mixers by Product Type

    • Tonic Water

    • Club Soda

    • Ginger

    • Others

  • China Cocktail Mixers by Distribution Channel

    • On-trade

    • Off-trade

  • Japan Outlook (USD Million, 2020-2030)

  • Japan Cocktail Mixers by Product Type

    • Tonic Water

    • Club Soda

    • Ginger

    • Others

  • Japan Cocktail Mixers by Distribution Channel

    • On-trade

    • Off-trade

  • India Outlook (USD Million, 2020-2030)

  • India Cocktail Mixers by Product Type

    • Tonic Water

    • Club Soda

    • Ginger

    • Others

  • India Cocktail Mixers by Distribution Channel

    • On-trade

    • Off-trade

  • Australia & New Zealand Outlook (USD Million, 2020-2030)

  • Australia & New Zealand Cocktail Mixers by Product Type

    • Tonic Water

    • Club Soda

    • Ginger

    • Others

  • Australia & New Zealand Cocktail Mixers by Distribution Channel

    • On-trade

    • Off-trade

  • Rest of Asia-Pacific Outlook (USD Million, 2020-2030)

  • Rest of Asia-Pacific Cocktail Mixers by Product Type

    • Tonic Water

    • Club Soda

    • Ginger

    • Others

  • Rest of Asia-Pacific Cocktail Mixers by Distribution Channel

    • On-trade

    • Off-trade

• Rest of the World Outlook (USD Million, 2020-2030)

  • Rest of the World Cocktail Mixers by Product Type

    • Tonic Water

    • Club Soda

    • Ginger

    • Others

  • Rest of the World Cocktail Mixers by Distribution Channel

    • On-trade

    • Off-trade

  • Middle East Outlook (USD Million, 2020-2030)

  • Middle East Cocktail Mixers by Product Type

    • Tonic Water

    • Club Soda

    • Ginger

    • Others

  • Middle East Cocktail Mixers by Distribution Channel

    • On-trade

    • Off-trade

  • Africa Outlook (USD Million, 2020-2030)

  • Africa Cocktail Mixers by Product Type

    • Tonic Water

    • Club Soda

    • Ginger

    • Others

  • Africa Cocktail Mixers by Distribution Channel

    • On-trade

    • Off-trade

  • South America Outlook (USD Million, 2020-2030)

  • South America Cocktail Mixers by Product Type

    • Tonic Water

    • Club Soda

    • Ginger

    • Others

  • South America Cocktail Mixers by Distribution Channel

    • On-trade

    • Off-trade