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    Data Management Platform Market

    ID: 3154
    100 Pages
    Research Team
    08/2023

    Data Management Platform Market Research Report Information By Data Types (First party, second party and third party), By data source (web analytics tool, mobile web, mobile apps, CRM data, POS data and social network), End Users (Ad agencies, marketers and Publishers), and By Region (North America, Europe, Asia-Pacific, Middle East & Africa, and South America) - Forecast till 2032

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    Market Summary

    Data Management Platform Market Overview

    Data Management Platform Market Size was valued at 3.1 USD billion in 2023. The Data Management Platform market industry is projected to grow from USD 3.4 billion in 2024 to USD 9.4 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 13.50% during the forecast period (2024 - 2032).The massive rise in need for the detailed information about the targeted customer so that based on his activities, choices and likes, specific products and services can be delivered to them.

    Figure 1: Data Management Platform Market Size, 2024-2032 (USD Billion)

    Data Management Platform Market Overview

    Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

    Data Management Platforms Market Trends

      • Use by marketers in creating unique strategies for customers

    Data management platforms collect large amount of data of customers using numerous services and products in their day to day lives. This data is being stored by users such as marketers, ad agencies and publishers so that they can create a profile of users which contains their likes, activities and their choices for products and services. Such profiles are personalized for each and every user and then strategically using these profiles numerous advertisements related to services and products are pushes to the customers using internet ads, social media platforms such as Instagram and Facebook and  various search engines such as chrome. Thus, ad agencies and marketers are making use of habits, likes and choices of customers by identifying, storing and analyzing the data stored in data management platforms and generating business for them. After analyzing their habits and behaviors, personalized content such as products which they want and services they are looking for. Thus, such profiles are created for each and every customer and the data for every customer is being stored in data management platforms. Using the data, personalized ads are pushed to the customers and then it helps them in gaining business and helps in converting those profiles into customers.

    Customer retention

    Once the choices of customers are known to the users such as ad agencies, they can explore the features stores in the database and send personalized ads and content for the customers. thus, it helps customers also to purchase necessary products that they want and there is no need for them to explore other products as DMPs provides personalized products. Thus, it helps in customer retention and helps in gaining higher returns on investments.

    Data Management Platforms Market Segment Insights

    Data Management Platforms- Data Types Insights

      • The Data Management Platforms market segmentation, based on data types, first party, second party and third party are the three major types. First party data management platforms are expected to generate largest share of revenues among other such as second party and third party data management platforms.
      • For instance, in January 2023, iPROM- which is a ad tech provider based in Slovenia, announced that they have launched iPROM private DMP which is a first party DMP. It uses advanced artificial intelligence techniques to predict user purchase intentions by combining first party data from companies and brand owned digital media audiences. This powerful tool to create highly customized and personalized campaigns that gives strategic advantage overs their competitors.

    Figure 2:Data Management Platforms MARKET SIZE (USD MILLION) data types 2023 VS 2032

    Data Management Platforms MARKET SIZE (USD MILLION) data types 2023 VS 2032

    Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

    Data Management Platforms Data Source Insights

      • According to Data Sources, the segment is divided into web analytics tool, mobile apps, mobile web, CRM data, POS data and social network.
      • Social media platforms such as Facebook, Instagram and twitter are the most used platforms that are being used by organization to market their services and products. Such social media platforms store information and use it to push products to customers.
      • For instance, in year 2022, Meta generated revenues of USD 116.6 billions through advertisements and this amount is expected to reach to USD 202 billions till 2026. Such massive revenues are being generated by social media platforms by using the DMP for revenue generation.

    Figure 3:Data Management Platforms MARKET SIZE (USD MILLION) data source 2022 VS 2032

    DATA MANAGEMENT PLATFORMS MARKET SIZE (USD MILLION) DATA SOURCE 2022 VS 2032

    Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

    Data Management Platforms End Users Insights

      • The Data Management Platforms market research segmentation, by end users, the market is segmented into ad agencies, marketers and publishers. Ad agencies use DMP so that most personalized ads are being pushed to the targeted customers. Marketers use DMP to market their products in various regions and geographies. Publishers make use of DMP to publish their products specialized for customers.
      • For instance in April 2023 Orbee- a leading provider of customer experience middleware for automotive announced that they have launched Co-Pilot which is a marketing solution to enhance the capabilities of marketing agencies. Copilot used customer data platform and data management platform to harness the full potential of first party data. The platform serves as conduit for marketing agencies to help drive the innovation in industry for the clients.

    Figure 4:DATA MANAGEMENT PLATFORMS MARKET SIZE (USD MILLION) End user 2022 VS 2032

    DATA MANAGEMENT PLATFORMS MARKET SIZE (USD MILLION) END USER 2022 VS 2032

    Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

    Data Management Platforms Regional Insights

    By Region, the study segments the market into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. North America is expected to have the largest share of the overall Data Management Platforms market.

    Organization in the North American region are the first ones to use Data Management Platforms for providing services and solutions to the ad agencies and marketers across the globe. For instance, in 2022, north America is expected to have 34.3% of the global revenue share of the market. The presence of players like Adobe, Oracle Bluekai and others are expected to be the driving factors for the data management platform market in the region. Because of rise in the number of online customers and internet penetration in the north American region, the market in the region is expected to grow.

    Also, Europe is expected to have 24.8% of the total share of market in 2022. Because of growing mobile data subscription and massive rise in internet usage, the market is expected to grow in the European region. According to International Telecommunication Union, Europe has the highest usage of internet which amounts to 82% of the total population in the region using internet as in 2019. From year 2013, it has witnessed 57% rise in mobile data subscription.  

    Further, the countries considered in the scope of the Data Management Platforms market are the US, Canada, Mexico, UK, Germany, France, Italy, Spain, Switzerland, Austria, Belgium, Denmark, Finland, Greece, Hungary, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, Slovakia, Sweden, Romania, Ireland, China, Japan, Singapore, Malaysia, Indonesia, Philippines, South Korea, Hong Kong, Macau, Singapore, Brunei, India, Australia & New Zealand, South Africa, Egypt, Nigeria, Saudi Arabia, Qatar, United Arab Emirates, Bahrain, Kuwait, and Oman, Brazil, Argentina, Chile, and others.

    Figure 5:Data Management PlatformsMARKET SIZE (USD MILLION) REGION 2022 VS 2032

    DATA MANAGEMENT PLATFORMSMARKET SIZE (USD MILLION) REGION 2022 VS 2032

    Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

    Data Management Platforms Key Market Players & Competitive Insights

    Major market players are spending a lot of money on R&D to increase their product lines, which will help the Data Management Platforms market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, including new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Data Management Platforms industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

    Key Companies in the Data Management Platforms Market include

    Data Management Platforms Industry Developments

    March 2022 Oracle Corporation announced that Oracle Unity Customer Data Platform- which is an enterprise grade data platform that powers next generation adtech strategies and enables marketers to unify customer data for segmentation. It is also used for providing hyper personalized experience. Thus oracle has unified AdTech and martech into one unit. The company has done so by using design principles of marketing and advertising products around first party data. Thus improved data management capabilities are used to compliment systems of customer record and help marketers gain cost efficiencies. 

    September 2019 Oracle Corporation has announced that they have integrated Bluekai and ID graph with CX unity. The company has integrated Bluekai data management platform DMP and ID graph with its customer data platform. This step is aimed to help marketers tie device level data about unknown prospects to their customers data and receive insights about marketing techniques and ad techniques. this step is going to allow customers to deliver personalization at a whole new level.

    March 2023 Adobe Corporation at Adobe Summit in New Delhi announced that they have launched Adobe product analytics in adobe experience cloud. The tool unifies customer journey insights across marketing and products. Using the tool, customer experience teams can now look deeply across marketing and products insights for a single customer view.

    March 2023 Adobe Corporation announced at Adobe Summit in New Delhi announced that they have launched new innovations in Adobe Experience manager which is a leading Data Management Platform DMP. The new release will deliver next generation features that bring speed and makes it easy for content developments and publishing higher quality web experiences and AI powered data insights that help organizations to optimize new content for the targeted audiences.

    Data Management Platforms - Data Types Outlook (USD Million, 2018-2032)

      • First party
      • Second party
      • Third party

    Data Management Platforms Data Sources Outlook (USD Million, 2018-2032)

      • Web analytics tool
      • Mobile web
      • mobile apps
      • CRM data
      • POS data
      • Social network

    Data Management Platforms End User Outlook (USD Million, 2018-2032)

      • Ad Agencies
      • Marketers
      • Publishers

    Data Management Platforms Regional Outlook

      • North America
        • US
        • Canada
        • Mexico
      • Europe
        • Germany
        • France
        • UK
        • Rest of Europe
      • Asia-Pacific
        • China
        • Japan
        • India
        • Rest of Asia-Pacific
      • Middle East & Africa
      • South America

    Market Size & Forecast

    Attribute/Metric Details
    Market Size 2023 USD 3.1 billion
    Market Size 2024 USD 3.4 billion
    Market Size 2032 USD 9.4 billion
    Compound Annual Growth Rate (CAGR) 13.50% (2024-2032)
    Base Year 2023
    Forecast Period 2024-2032
    Historical Data 2018-2023
    Forecast Units Value (USD Billion)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Segments Covered Data Types, Data Sources and End User
    Geographies Covered North America, Europe, Asia Pacific, Middle East & Africa, and South America
    Countries Covered The U.S, Canada, Mexico, Germany, France, UK, China, Japan, India, Australia, South Korea, UAE, and Brazil
    Key Companies Profiled  Adobe, Oracle, KBM group and Rocket Fuel llc
    Key Market Opportunities ·       Increase in internet usage and surge in online customers
    Key Market Dynamics ·       Need for marketers and agencies of personalized data of customers ·       Customer retention and ROI

    Major Players

    Data Management Platform Market Segmentation

    Data Management Platform – Data Types Outlook (USD Million, 2018-2032)

    • First Party

    • Second Party

    • Third Party

    Data Management Platform Data Source Outlook (USD Million, 2018-2032)

    • Web analytics tool

    • Mobile apps

    • Mobile web

    • CRM data

    • POS data

    • Social network

     

    Data Management Platform End Users Outlook (USD Million, 2018-2032)

    • Ad Agencies

    • Marketers

    • Publishers

    Data Management Platform Regional Outlook (USD Million, 2018-2032)

    • North America Outlook (USD Million, 2018-2032)

      • North America Data Management Platform by data type

        • First Party

        • Second Party

        • Third Party

     

     

      • North America Data Management Platform by data source

        • Web analytics tool

        • Mobile apps

        • Mobile web

        • CRM data

        • POS data

        • Social network

      • North America Data Management Platform by End Users

        • Ad Agencies

        • Marketers

        • Publishers

     

     

      • US Outlook (USD Million, 2018-2032)

      • US Data Management Platform by Data Types

        • First Party

        • Second Party

        • Third Party

      • US Data Management Platform by Data Sources

        • Web analytics tool

        • Mobile apps

        • Mobile web

        • CRM data

        • POS data

        • Social network

      • US Data Management Platform by End Users

        • Ad Agencies

        • Marketers

        • Publishers

     

      • CANADA Outlook (USD Million, 2018-2032)

      • CANADA Data Management Platform - Data Types

        • First Party

        • Second Party

        • Third Party

     

      • Canada Data Management Platform by Data Sources

        • Web analytics tool

        • Mobile apps

        • Mobile web

        • CRM data

        • POS data

        • Social network

      • Canada Data Management Platform by End Users

        • Ad Agencies

        • Marketers

        • Publishers

     

    • Europe Outlook (USD Million, 2018-2032)

      • Europe Data Management Platform - Data Types

        • First Party

        • Second Party

        • Third Party

      • Europe Data Management Platform by Data Sources

        • Web analytics tool

        • Mobile apps

        • Mobile web

        • CRM data

        • POS data

        • Social network

      • Europe Data Management Platform End Users

        • Ad Agencies

        • Marketers

        • Publishers

     

      • Germany Outlook (USD Million, 2018-2032)

      • Germany Data Management Platform - Data Types

        • First Party

        • Second Party

        • Third Party

      • Germany Data Management Platform by Data Sources

        • Web analytics tool

        • Mobile apps

        • Mobile web

        • CRM data

        • POS data

        • Social network

      • Germany Data Management Platform by End Users

        • Ad Agencies

        • Marketers

        • Publishers

     

      • France Outlook (USD Million, 2018-2032)

      • France Data Management Platform by Services - Data Types

        • First Party

        • Second Party

        • Third Party

     

      • France Data Management Platform by Data Sources

        • Web analytics tool

        • Mobile apps

        • Mobile web

        • CRM data

        • POS data

        • Social network

      • France Data Management Platform by End Users

        • Ad Agencies

        • Marketers

        • Publishers

     

      • UK Outlook (USD Million, 2018-2032)

      • UK Data Management Platform by - Data Types

        • First Party

        • Second Party

        • Third Party

     

      • UK Data Management Platform by Data Sources

        • Web analytics tool

        • Mobile apps

        • Mobile web

        • CRM data

        • POS data

        • Social network

      • UK Data Management Platform by End Users

        • Ad Agencies

        • Marketers

        • Publishers

     

      • ITALY Outlook (USD Million, 2018-2032)

      • ITALY Data Management Platform by - Data Types

        • First Party

        • Second Party

        • Third Party

      • ITALY Data Management Platform by Data Sources

        • Web analytics tool

        • Mobile apps

        • Mobile web

        • CRM data

        • POS data

        • Social network

      • ITALY Data Management Platform by End Users

        • Ad Agencies

        • Marketers

        • Publishers

     

      • SPAIN Outlook (USD Million, 2018-2032)

      • Spain Data Management Platform - Data Types

        • First Party

        • Second Party

        • Third Party

      • Spain Data Management Platform by Data Sources

        • Web analytics tool

        • Mobile apps

        • Mobile web

        • CRM data

        • POS data

        • Social network

      • Spain Data Management Platform by End Users

        • Ad Agencies

        • Marketers

        • Publishers

      • Rest Of Europe Outlook (USD Million, 2018-2032)

      • REST OF EUROPE Data Management Platform by Data Types

        • First Party

        • Second Party

        • Third Party

      • REST OF EUROPE Data Management Platform by Data Sources

        • Web analytics tool

        • Mobile apps

        • Mobile web

        • CRM data

        • POS data

        • Social network

      • REST OF EUROPE Data Management Platform by End Users

        • Ad Agencies

        • Marketers

        • Publishers

    • Asia-Pacific Outlook (USD Million, 2018-2032)

        • Asia-Pacific Data Management Platform by Data Types

        • First Party

        • Second Party

        • Third Party

      • Asia-Pacific Data Management Platform by Data Sources

        • Web analytics tool

        • Mobile apps

        • Mobile web

        • CRM data

        • POS data

        • Social network

      • Asia-Pacific Data Management Platform by End Users

        • Ad Agencies

        • Marketers

        • Publishers

     

      • China Outlook (USD Million, 2018-2032)

      • China Data Management Platform by Data Types

        • First Party

        • Second Party

        • Third Party

     

      • China Data Management Platform by Data Sources

        • Web analytics tool

        • Mobile apps

        • Mobile web

        • CRM data

        • POS data

        • Social network

      • China Data Management Platform by End Users

        • Ad Agencies

        • Marketers

        • Publishers

     

      • Japan Outlook (USD Million, 2018-2032)

      • Japan Data Management Platform by Data Types

        • First Party

        • Second Party

        • Third Party

     

      • Japan Data Management Platform by Data Sources

        • Web analytics tool

        • Mobile apps

        • Mobile web

        • CRM data

        • POS data

        • Social network

      • Japan Data Management Platform by End Users

        • Ad Agencies

        • Marketers

        • Publishers

      • India Outlook (USD Million, 2018-2032)

        • India Data Management Platform by Data Types

        • First Party

        • Second Party

        • Third Party

      • India Data Management Platform by Data Sources

        • Web analytics tool

        • Mobile apps

        • Mobile web

        • CRM data

        • POS data

        • Social network

      • India Data Management Platform by End Users

        • Ad Agencies

        • Marketers

        • Publishers

     

      • Australia Outlook (USD Million, 2018-2032)

        • Australia Data Management Platform by Data Types

        • First Party

        • Second Party

        • Third Party

     

      • Australia Data Management Platform by Data Sources

        • Web analytics tool

        • Mobile apps

        • Mobile web

        • CRM data

        • POS data

        • Social network

      • Australia Data Management Platform by End Users

        • Ad Agencies

        • Marketers

        • Publishers

      • Rest of Asia-Pacific Outlook (USD Million, 2018-2032)

        • Rest of Asia-Pacific Data Management Platform by Data Types

        • First Party

        • Second Party

        • Third Party

     

      • Rest of Asia-Pacific Data Management Platform by Data Sources

        • Web analytics tool

        • Mobile apps

        • Mobile web

        • CRM data

        • POS data

        • Social network

      • Rest of Asia-Pacific Data Management Platform by End Users

        • Ad Agencies

        • Marketers

        • Publishers

    • Rest of the World Outlook (USD Million, 2018-2032)

        • Rest of the World Data Management Platform by Data Types

        • First Party

        • Second Party

        • Third Party

      • Rest of the World Data Management Platform by Data Sources

        • Web analytics tool

        • Mobile apps

        • Mobile web

        • CRM data

        • POS data

        • Social network

      • Rest of the World Data Management Platform by End Users

        • Ad Agencies

        • Marketers

        • Publishers

      • Middle East Outlook (USD Million, 2018-2032)

        • Middle East Data Management Platform by Data Types

        • First Party

        • Second Party

        • Third Party

      • Middle East Data Management Platform by Data Sources

        • Web analytics tool

        • Mobile apps

        • Mobile web

        • CRM data

        • POS data

        • Social network

      • Middle East Data Management Platform by End Users

        • Ad Agencies

        • Marketers

        • Publishers

     

     

      • Africa Outlook (USD Million, 2018-2032)

        • Africa Data Management Platform by Data Types

        • First Party

        • Second Party

        • Third Party

     

      • Africa Data Management Platform by Data Sources

        • Web analytics tool

        • Mobile apps

        • Mobile web

        • CRM data

        • POS data

        • Social network

      • Africa Data Management Platform by End Users

        • Ad Agencies

        • Marketers

        • Publishers

      • Latin America Outlook (USD Million, 2018-2032)

        • Latin America Data Management Platform by Data Types

        • First Party

        • Second Party

        • Third Party

     

      • Latin America Data Management Platform by Data Sources

        • Web analytics tool

        • Mobile apps

        • Mobile web

        • CRM data

        • POS data

        • Social network

     

      • Latin America Data Management Platform by End Users

        • Ad Agencies

        • Marketers

        • Publishers

     

     

     

     

     

     

    Market Trends

    Data Management Platform Market Overview

    Data Management Platform Market Size was valued at 3.1 USD billion in 2023. The Data Management Platform market industry is projected to grow from USD 3.4 billion in 2024 to USD 9.4 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 13.50% during the forecast period (2024 - 2032).The massive rise in need for the detailed information about the targeted customer so that based on his activities, choices and likes, specific products and services can be delivered to them.

    Figure 1: Data Management Platform Market Size, 2024-2032 (USD Billion)

    Data Management Platform Market Overview

    Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

    Data Management Platforms Market Trends

      • Use by marketers in creating unique strategies for customers

    Data management platforms collect large amount of data of customers using numerous services and products in their day to day lives. This data is being stored by users such as marketers, ad agencies and publishers so that they can create a profile of users which contains their likes, activities and their choices for products and services. Such profi...

    Market Segment Insights

    Smartphone Sensors Smartphone Type Insights

    The Smartphone Sensors market segmentation, based on smartphone type, includes standard smartphone, rugged smartphone, smartwatches, and other wearable. The standard smartphone segment dominated the market, accounting for the maximum market revenue. A smartphone is a mobile phone with a built-in computer and advanced features, such as web browsing and operating system, which are not associated with its counterpart. The rising mobile internet use, rising disposable income in developing countries, and high ownership of premium design smartphones are a few factors that are anticipated to grow smartphone sales. Smartphones are helped by a mobile operating system that offers advanced computing facilities. A smartphone can also work as a digital media player for uploading photos, videos, and music through a single interface.

    Smartphone Sensors Market, By Device Type Outlook, 2024 & 2035
    Get detailed insights about Data Management Platform Market

    Smartphone Sensors Manufacturer Insights

    The Smartphone Sensors market segmentation, based on the manufacturer, includes Apple Inc., Samsung Electronics, Huawei Technology, Xiaomi Inc., Oppo, Sony Corporation, HMD Global, and others. The Apple Inc. segment generated the most revenue due to its superior quality. Apple’s iPhone stands out over all other smartphones in the market. Apple Inc. is the market leader because they use more sensors in their devices to provide unique features. For Instance: Apple’s iPhone 12 uses a lidar for depth sensing, proximity for 3D touch, a gyroscope for compass, GPS, face ID for biometrics, auto-off, a barometer, a magnetometer for compass & GPS, and an ambient light sensor for auto-dimming displays. The better user experience, increased accessibility, and more security these sensors offer consumers to boost the segment‘s growth.

    Smartphone Sensors Application Insights

    The Smartphone Sensors market segmentation, based on the manufacturer, includes Apple Inc., Samsung Electronics, Huawei Technology, Xiaomi Inc., Oppo, Sony Corporation, HMD Global, and others. The Apple Inc. segment generated the most revenue due to its superior quality. Apple’s iPhone stands out over all other smartphones in the market. Apple Inc. is the market leader because they use more sensors in their devices to provide unique features. For Instance: Apple’s iPhone 12 uses a lidar for depth sensing, proximity for 3D touch, a gyroscope for compass, GPS, face ID for biometrics, auto-off, a barometer, a magnetometer for compass & GPS, and an ambient light sensor for auto-dimming displays. The better user experience, increased accessibility, and more security these sensors offer consumers to boost the segment‘s growth.

    Smartphone Sensors Regional Insights

    The Smartphone Sensors market segmentation, based on the manufacturer, includes Apple Inc., Samsung Electronics, Huawei Technology, Xiaomi Inc., Oppo, Sony Corporation, HMD Global, and others. The Apple Inc. segment generated the most revenue due to its superior quality. Apple’s iPhone stands out over all other smartphones in the market. Apple Inc. is the market leader because they use more sensors in their devices to provide unique features. For Instance: Apple’s iPhone 12 uses a lidar for depth sensing, proximity for 3D touch, a gyroscope for compass, GPS, face ID for biometrics, auto-off, a barometer, a magnetometer for compass & GPS, and an ambient light sensor for auto-dimming displays. The better user experience, increased accessibility, and more security these sensors offer consumers to boost the segment‘s growth.

    Smartphone Sensors Market, By Device Type Outlook, 2024 & 2035
    Get detailed insights about Smartphone Sensors Market

    Smartphone Sensors Price Insights

    The Smartphone Sensors market segmentation, based on price, includes USD 300 to USD 500, USD 100 to USD 300, above USD 500, and under USD 100. The USD 300 to USD 500 segment dominated the market revenue in the projected period. Most smartphones sold in medium-end devices have a sensor within this range. For instance: Nubia launched a new flagship Android device powered by the latest Snapdragon 8Gen 2CPU. The OEM has also specified that this gadget, which peculiarly seems to go by the name Z50 even though its processor was the z40 Pro, will compete with the Xiaomi 13 and iQOO11 series with cutting-edge LPDDR5X RAM and storage with the most recent UFS 4.0 spec.

    Get more detailed insights about Data Management Platform Market

    Key Players and Competitive Insights

    Leading market players are investing heavily in research and development to expand their product lines, which will help the Smartphone Sensors market, grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and growing market climate, the Smartphone Sensors industry must offer cost-effective items.

    Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the Smartphone Sensors industry to benefit clients and increase the market sector. In recent years, the Smartphone Sensors industry has offered manufacturers some of the most significant advantages. Major players in the Smartphone Sensors market, including MS AG (Austria), Broadcom Inc. (US), DYNA IMAGE Corporation (China), Murata Electronics Oy (Finland), NEXT Biometrics Group ASA (Norway), Omron Corporation (Japan), Samsung Electronics Co. Ltd. (South Korea), Sony Corporation (Japan)., and others, are attempting to increase market demand by investing in research and development operations.

    Samsung is dedicated to abiding by local laws and regulations and enforcing a strict code of conduct for all employees. Samsung adheres to a straightforward business tent: to usage its technology and expertise to develop top-notch goods and services that make a more cultured world. Samsung provides a high importance on its people and technologies to do this. For Instance: In January 2023, Samsung Electronics launched its new MICRO LED, Neo QLED, and Samsung OLED product lines, along with lifestyle products and accessories, before CES® 2023.

    Apple Inc. is a multinational American technology business with its main office in Cupertino, California. According to revenue, Apple will be the top technological business in the world in 2022, with US $ 394.3 billion in sales. According to market capitalization, Apple is the largest corporation in the world as of March 2023. For Instance: In September 2022, the iPhone 14 and iPhone 14 Plus, which come in two sizes, 6.1 and 6.7 inches and include a smart design, camera upgrades, and game-changing new safety measures, were introduced by Apple. The iPhone 14 and iPhone 14 Plus have a powerful camera system that incorporates the primary and front TrueDepth cameras, the Ultra Wide camera for uncommon perspectives, and the photonic engine, an enhanced picture pipeline.

    Key Companies in the Smartphone Sensors market include

    MS AG (Austria)
    MS AG (Austria)
    MS AG (Austria)
    MS AG (Austria)
    MS AG (Austria)
    MS AG (Austria)
    MS AG (Austria)

    Industry Developments

    • September 2022: Comcast and Samsung Electronics announced their partnership to create 5G Radio Access Network (RAN) technologies to enhance 5G connection for Xfinity Mobile and Comcast Business Mobile users in Comcast service zones. Samsung will provide 5G RAN technology, and Comcast will deploy Citizens Broadband Radio Service (CBRS) and 600 MHz spectrum to provide 5G access to consumer and business users in the US.
    • October 2022: Huawei announced the release of the newest antenna solutions, including the Maxwell platform and the X2 antenna series, for the subsequent 5G antenna innovation stage. The new technologies speed up 5G deployment by improving antenna and setup capabilities.

    Market Segmentation

    Smartphone Type Outlook

    • Standard Smartphone
    • Rugged Smartphone
    • Smartwatches
    • Other Wearable

    Price Outlook

    • USD 300 to USD 500
    • USD 100 to USD 300
    • Above USD 500
    • Under USD 100

    Manufacturer Outlook

    • Apple Inc.
    • Samsung Electronics
    • Huawei Technology
    • Xiaomi Inc.
    • Oppo
    • Sony Corporation
    • HMD Global

    Application Outlook

    • High-Level
    • Mid-Level
    • Low-Level

    Manufacturer Outlook

    North America
    • US
    • Canada
    Europe
    • Germany
    • France
    • UK
    • Italy
    • Spain
    • Rest of Europe
    Asia-Pacific
    • China
    • Japan
    • India
    • Italy
    • Australia
    • South Korea
    • Rest of Asia-Pacific
    Rest of the World
    • Middle East
    • Africa
    • Latin America

    Report Scope

    Attribute/Metric Details
    Market Size 2023 USD 3.1 billion
    Market Size 2024 USD 3.4 billion
    Market Size 2032 USD 9.4 billion
    Compound Annual Growth Rate (CAGR) 13.50% (2024-2032)
    Base Year 2023
    Forecast Period 2024-2032
    Historical Data 2018-2023
    Forecast Units Value (USD Billion)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Segments Covered Data Types, Data Sources and End User
    Geographies Covered North America, Europe, Asia Pacific, Middle East & Africa, and South America
    Countries Covered The U.S, Canada, Mexico, Germany, France, UK, China, Japan, India, Australia, South Korea, UAE, and Brazil
    Key Companies Profiled  Adobe, Oracle, KBM group and Rocket Fuel llc
    Key Market Opportunities ·       Increase in internet usage and surge in online customers
    Key Market Dynamics ·       Need for marketers and agencies of personalized data of customers ·       Customer retention and ROI

    Market Highlights

    Author

    Aarti Dhapte
    Team Lead - Research

    She holds an experience of about 6+ years in market research and business consulting, working under the spectrum of information communication technology, telecommunications and semiconductor domains. aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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    FAQs

    Which players hold a major portion of the market?

    Informatica (U.S.), KBM Group LLC (U.S.), Rocket Fuel, Inc (U.S.), Cloudera Inc (U.S.), Lotame Solutions Inc (U.S.), Turn Inc (U.S.), Neustar, Inc (U.S.), SAP SE (Germany), Adobe Systems Inc (U.S.), Oracle Corporation (U.S.), SAS Institute (U.S.), Krux Digital Inc (U.S.), are the players hold a major portion of the market.

    What do you mean by Data management platform?

    Data management platform refers to an intelligent form of a data warehouse that helps gather the data from sources such as mobile web, mobile apps, social networks, CRM.

    The market is anticipated to progress at what rate?

    The market is anticipated to progress at a rate of 15%.

    What can be the market value for Data Management Platform in the coming years?

    The market for Data Management Platform can touch an approximate valuation of USD 3 billion in the coming years.

    What are the data types in the market?

    First Party Data, Second Party Data and Third Party Data are the data types in the market.

    1. GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018–2032 (USD MILLION)
    2. SOUTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018–2032
    3. PRODUCT LAUNCH 110
    4. ADOBE CORPORATION: PRODUCTS OFFERED 117
    5. NORTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018-2032 (USD MILLION)
    6. EUROPE DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018-2032 (USD MILLION)
    7. ASIA-PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018-2032 (USD
    8. MIDDLE EAST & AFRICA DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018-2032
    9. (%) 109
    10. KRUX DIGITAL INC: SWOT ANALYSIS 130
    11. TURN INC: FINANCIAL OVERVIEW SNAPSHOT 134

    Data Management Platform Market Segmentation

    Data Management Platform – Data Types Outlook (USD Million, 2018-2032)

    • First Party
    • Second Party
    • Third Party

    Data Management Platform Data Source Outlook (USD Million, 2018-2032)

    • Web analytics tool
    • Mobile apps
    • Mobile web
    • CRM data
    • POS data
    • Social network

     

    Data Management Platform End Users Outlook (USD Million, 2018-2032)

    • Ad Agencies
    • Marketers
    • Publishers

    Data Management Platform Regional Outlook (USD Million, 2018-2032)

    • North America Outlook (USD Million, 2018-2032)

      • North America Data Management Platform by data type
        • First Party
        • Second Party
        • Third Party

     

     

      • North America Data Management Platform by data source
        • Web analytics tool
        • Mobile apps
        • Mobile web
        • CRM data
        • POS data
        • Social network
      • North America Data Management Platform by End Users
        • Ad Agencies
        • Marketers
        • Publishers

     

     

      • US Outlook (USD Million, 2018-2032)

      • US Data Management Platform by Data Types
        • First Party
        • Second Party
        • Third Party
      • US Data Management Platform by Data Sources
        • Web analytics tool
        • Mobile apps
        • Mobile web
        • CRM data
        • POS data
        • Social network
      • US Data Management Platform by End Users
        • Ad Agencies
        • Marketers
        • Publishers

     

      • CANADA Outlook (USD Million, 2018-2032)

      • CANADA Data Management Platform - Data Types

        • First Party
        • Second Party
        • Third Party

     

      • Canada Data Management Platform by Data Sources
        • Web analytics tool
        • Mobile apps
        • Mobile web
        • CRM data
        • POS data
        • Social network
      • Canada Data Management Platform by End Users
        • Ad Agencies
        • Marketers
        • Publishers

     

    • Europe Outlook (USD Million, 2018-2032)

      • Europe Data Management Platform - Data Types

        • First Party
        • Second Party
        • Third Party
      • Europe Data Management Platform by Data Sources
        • Web analytics tool
        • Mobile apps
        • Mobile web
        • CRM data
        • POS data
        • Social network

      • Europe Data Management Platform End Users

        • Ad Agencies
        • Marketers
        • Publishers

     

      • Germany Outlook (USD Million, 2018-2032)

      • Germany Data Management Platform - Data Types

        • First Party
        • Second Party
        • Third Party
      • Germany Data Management Platform by Data Sources
        • Web analytics tool
        • Mobile apps
        • Mobile web
        • CRM data
        • POS data
        • Social network
      • Germany Data Management Platform by End Users
        • Ad Agencies
        • Marketers
        • Publishers

     

      • France Outlook (USD Million, 2018-2032)

      • France Data Management Platform by Services - Data Types
        • First Party
        • Second Party
        • Third Party

     

      • France Data Management Platform by Data Sources
        • Web analytics tool
        • Mobile apps
        • Mobile web
        • CRM data
        • POS data
        • Social network
      • France Data Management Platform by End Users
        • Ad Agencies
        • Marketers
        • Publishers

     

      • UK Outlook (USD Million, 2018-2032)

      • UK Data Management Platform by - Data Types
        • First Party
        • Second Party
        • Third Party

     

      • UK Data Management Platform by Data Sources
        • Web analytics tool
        • Mobile apps
        • Mobile web
        • CRM data
        • POS data
        • Social network
      • UK Data Management Platform by End Users
        • Ad Agencies
        • Marketers
        • Publishers

     

      • ITALY Outlook (USD Million, 2018-2032)

      • ITALY Data Management Platform by - Data Types
        • First Party
        • Second Party
        • Third Party
      • ITALY Data Management Platform by Data Sources
        • Web analytics tool
        • Mobile apps
        • Mobile web
        • CRM data
        • POS data
        • Social network
      • ITALY Data Management Platform by End Users
        • Ad Agencies
        • Marketers
        • Publishers

     

      • SPAIN Outlook (USD Million, 2018-2032)

      • Spain Data Management Platform - Data Types

        • First Party
        • Second Party
        • Third Party
      • Spain Data Management Platform by Data Sources
        • Web analytics tool
        • Mobile apps
        • Mobile web
        • CRM data
        • POS data
        • Social network
      • Spain Data Management Platform by End Users
        • Ad Agencies
        • Marketers
        • Publishers

      • Rest Of Europe Outlook (USD Million, 2018-2032)

      • REST OF EUROPE Data Management Platform by Data Types
        • First Party
        • Second Party
        • Third Party
      • REST OF EUROPE Data Management Platform by Data Sources
        • Web analytics tool
        • Mobile apps
        • Mobile web
        • CRM data
        • POS data
        • Social network
      • REST OF EUROPE Data Management Platform by End Users
        • Ad Agencies
        • Marketers
        • Publishers

    • Asia-Pacific Outlook (USD Million, 2018-2032)

        • Asia-Pacific Data Management Platform by Data Types
        • First Party
        • Second Party
        • Third Party
      • Asia-Pacific Data Management Platform by Data Sources
        • Web analytics tool
        • Mobile apps
        • Mobile web
        • CRM data
        • POS data
        • Social network
      • Asia-Pacific Data Management Platform by End Users
        • Ad Agencies
        • Marketers
        • Publishers

     

      • China Outlook (USD Million, 2018-2032)

      • China Data Management Platform by Data Types
        • First Party
        • Second Party
        • Third Party

     

      • China Data Management Platform by Data Sources
        • Web analytics tool
        • Mobile apps
        • Mobile web
        • CRM data
        • POS data
        • Social network
      • China Data Management Platform by End Users
        • Ad Agencies
        • Marketers
        • Publishers

     

      • Japan Outlook (USD Million, 2018-2032)

      • Japan Data Management Platform by Data Types
        • First Party
        • Second Party
        • Third Party

     

      • Japan Data Management Platform by Data Sources
        • Web analytics tool
        • Mobile apps
        • Mobile web
        • CRM data
        • POS data
        • Social network
      • Japan Data Management Platform by End Users
        • Ad Agencies
        • Marketers
        • Publishers

      • India Outlook (USD Million, 2018-2032)

        • India Data Management Platform by Data Types
        • First Party
        • Second Party
        • Third Party
      • India Data Management Platform by Data Sources
        • Web analytics tool
        • Mobile apps
        • Mobile web
        • CRM data
        • POS data
        • Social network
      • India Data Management Platform by End Users
        • Ad Agencies
        • Marketers
        • Publishers

     

      • Australia Outlook (USD Million, 2018-2032)

        • Australia Data Management Platform by Data Types
        • First Party
        • Second Party
        • Third Party

     

      • Australia Data Management Platform by Data Sources
        • Web analytics tool
        • Mobile apps
        • Mobile web
        • CRM data
        • POS data
        • Social network
      • Australia Data Management Platform by End Users
        • Ad Agencies
        • Marketers
        • Publishers

      • Rest of Asia-Pacific Outlook (USD Million, 2018-2032)

        • Rest of Asia-Pacific Data Management Platform by Data Types
        • First Party
        • Second Party
        • Third Party

     

      • Rest of Asia-Pacific Data Management Platform by Data Sources
        • Web analytics tool
        • Mobile apps
        • Mobile web
        • CRM data
        • POS data
        • Social network
      • Rest of Asia-Pacific Data Management Platform by End Users
        • Ad Agencies
        • Marketers
        • Publishers

    • Rest of the World Outlook (USD Million, 2018-2032)

        • Rest of the World Data Management Platform by Data Types
        • First Party
        • Second Party
        • Third Party
      • Rest of the World Data Management Platform by Data Sources
        • Web analytics tool
        • Mobile apps
        • Mobile web
        • CRM data
        • POS data
        • Social network
      • Rest of the World Data Management Platform by End Users
        • Ad Agencies
        • Marketers
        • Publishers

      • Middle East Outlook (USD Million, 2018-2032)

        • Middle East Data Management Platform by Data Types
        • First Party
        • Second Party
        • Third Party
      • Middle East Data Management Platform by Data Sources
        • Web analytics tool
        • Mobile apps
        • Mobile web
        • CRM data
        • POS data
        • Social network
      • Middle East Data Management Platform by End Users
        • Ad Agencies
        • Marketers
        • Publishers

     

     

      • Africa Outlook (USD Million, 2018-2032)

        • Africa Data Management Platform by Data Types
        • First Party
        • Second Party
        • Third Party

     

      • Africa Data Management Platform by Data Sources
        • Web analytics tool
        • Mobile apps
        • Mobile web
        • CRM data
        • POS data
        • Social network
      • Africa Data Management Platform by End Users
        • Ad Agencies
        • Marketers
        • Publishers

      • Latin America Outlook (USD Million, 2018-2032)

        • Latin America Data Management Platform by Data Types
        • First Party
        • Second Party
        • Third Party

     

      • Latin America Data Management Platform by Data Sources
        • Web analytics tool
        • Mobile apps
        • Mobile web
        • CRM data
        • POS data
        • Social network

     

      • Latin America Data Management Platform by End Users
        • Ad Agencies
        • Marketers
        • Publishers

     

     

     

     

     

     

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