Disposable Hygiene Products Market

Global Disposable Hygiene Products Market Overview

Disposable Hygiene Products Market Size was valued at USD 203.30 Billion in 2024. The disposable hygiene products industry is projected to grow from USD 218.76 Billion in 2025 to USD 423.01 Billion by 2034, exhibiting a compound annual growth rate (CAGR) of 7.6% during the forecast period (2025 - 2034).Market competitiveness, evolving consumer preferences, and technological advancements are the main market drivers propelling the disposable hygiene products industry.

Source Secondary Research, Primary Research, MRFR Database and Analyst Review

Disposable Hygiene Products Market Trends

• Growing elderly population is driving the market growth

Disposable diapers, pull-up pants, and pads are the main incontinence management tools used by the elderly population. Consequently, the market is developing as a result of an aging population and rising consumer knowledge of the solutions available for incontinence. The need for flushable feminine care products is also growing due to the growing number of working women who choose premium-based tampons, panty liners, and pads to meet their menstrual management demands. Furthermore, to educate the public about the value of utilizing hygiene products, governmental healthcare organizations are now launching campaigns connected to personal hygiene. The product demand will be supported by these governmental measures. For instance, the United Kingdom government and the multinational consumer goods company Unilever, Plc. began a personal care campaign in 2021 to raise awareness of the value of hand washing and good personal hygiene around the world. The demand for toilet paper and flushable gloves will be supported by these governmental activities. The expansion of the worldwide disposable hygiene products market is being fueled by rising awareness of personal hygiene and cleanliness.

There will be more opportunities for market expansion as disposable hygiene products manufactured from sustainable and biodegradable materials, such as organic cotton, bamboo, and sugarcane, are in greater demand. Additionally, the growing trend among adults to use plant-based, alcohol-free incontinence treatments to avoid skin irritation problems brought on by the use of chemical-based products is helping to boost product revenues internationally. Market expansion is also being accelerated by millennial customers' growing choice for premium-based, skin-friendly, and wipes with superior absorption properties. For instance, the Procter & Gamble Company, a leading manufacturer of wet wipes and premium disposable diapers, reported a 5% increase in the sales of its baby, feminine, and family care business division, which totaled USD 19.74 billion in the fiscal year 2022.

In order to increase their market share in the personal care sector, major corporations are now frequently releasing disposable hygiene products with increased absorption and skin-friendly properties. The efforts of these businesses will help the market continue to grow in the future. For instance, Sani Professional, a PDI International subsidiary, introduced a new soft pack of 75 extra-large heavy-duty disposable wipes in August 2021 for consumers around the world. These multi-surface degreasing wipes help businesses like healthcare and catering institutions give their customers a clean atmosphere. Additionally, a growing number of salons, spas, hotels, restaurants, and hospitals favor providing their patrons with high-quality diapers, wipes, and feminine care products, which is speeding up product consumption. For instance, Pullman Hotels and Resorts, a French hotel chain, grew its foothold in November 2022 by establishing 322-room hotel facilities in North Shenzhen, China. Thus, driving the disposable hygiene products market revenue.

Disposable Hygiene Products Market Segment Insights

Disposable Hygiene Products Product Type Insights

The disposable hygiene products market segmentation, based on product type includes Wipes, Diapers and Feminine Hygiene Products. The diapers segment dominated the market because there is a sizable middle- and upper-class parent population and they want soft and comfortable diapers for their newborns. Additionally, the segmental expansion of diapers is projected to be aided by the aging population's increasing prevalence of incontinence and increased knowledge of the use of flushable diapers among them.

Figure 1:  Disposable Hygiene Products Market, by Product Type, 2022 & 2032 (USD Billion)

Source Secondary Research, Primary Research, MRFR Database and Analyst Review

Disposable Hygiene Products Distribution Channel Insights

The disposable hygiene products market segmentation, based on distribution channel, includes Supermarkets/Hypermarkets, Pharmacy Stores, Online Stores, and Others. The supermarkets/hypermarkets category generated the most income. Supermarkets and hypermarkets provide consumers a better way to buy in bulk a selection of branded personal care products, such as diapers, wipes, and feminine hygiene products, all under one roof.

Disposable Hygiene Products Regional Insights

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American disposable hygiene products market area will dominate this market driven by the substantial demand for personal care items, such as wipes, diapers, razors, blades, and others, among the population of the United States and Canada. The U.S. Census Bureau, a federal government department in the United States, reported that in September 2021, sales at health and personal care retailers in the country totaled USD 4.3 million, an increase of 0.5% over August 2021.

Further, the major countries studied in the market report are the US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2:  DISPOSABLE HYGIENE PRODUCTS MARKET SHARE BY REGION 2022 (USD Billion)

Europe disposable hygiene products market accounts for the second-largest market share driven by the increased demand for flushable tissue paper products, including wipes, toilet paper, tampons, diapers, sanitary napkins, and menstrual management items, from a variety of away-from-home clients, including hospitals, hotels & restaurants, schools, and other institutions of higher learning. Additionally, the expansion of hospitals and hotels, along with rising hotel stays and visitor numbers, will probably increase the rate at which goods are consumed in the area. Further, the German disposable hygiene products market held the largest market share, and the UK disposable hygiene products market was the fastest growing market in the European region.

The Asia-Pacific Disposable Hygiene Products Market is expected to grow at the fastest CAGR from 2023 to 2032. Due to the need for personal care items like diapers, toilet paper, wipes, and other items from the Chinese and Southeast Asian populations, Asia Pacific currently maintains the greatest market share. Additionally, rising purchasing power and awareness of hygiene and cleanliness are propelling market expansion in the area. Moreover, China’s disposable hygiene products market held the largest market share, and the Indian disposable hygiene products market was the fastest growing market in the Asia-Pacific region.

Disposable Hygiene Products Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the disposable hygiene products market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, disposable hygiene products industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the disposable hygiene products industry to benefit clients and increase the market sector. In recent years, the disposable hygiene products industry has offered some of the most significant advantages to medicine. Major players in the disposable hygiene products market are attempting to increase market demand by investing in research and development operations includes The Procter & Gamble Company (U.S.), Unicharm Corporation (Japan), Essity AB (Sweden), Kimberly-Clark Corporation (U.S.), Fujian Time and Tianhe Industrial Co., Ltd. (China), Hengan International Group Company Limited (China), DPL (Israel), Ontex BV (Belgium), The Edgewell Personal Care Company (U.S.), and Dispowear Sterite Company (India).

A manufacturer based in Ohio; the Procter & Gamble Co. was founded in the United States. It began to exist in 1837. The company started off making soap and candles, but it has since broadened its range of products to meet a range of customer demands, including those for baby care, hair care, fabric care, grooming, home care, and oral care, among others. They market the products under some of their most well-known brands, such as Ariel, Tide, Pampers, Gillette, Head & Shoulders, and Safeguard, among others. In May 2021, the Pampers Pure Protection Hybrid Diapers line of luxury fabric-based diapers that newborns can either discard or reuse was introduced by the Procter & Gamble Company. These goods have improved leakage protection features and very absorbent materials.

Manufacturer, producer, and retailer of consumer tissue, personal care, and professional hygiene products is Essity AB (Essity), originally known as Essity Aktiebolag. The company's product line includes soaps, shampoos, lotions, baby oil, hand towels, wet wipes, napkins, kitchen rolls, handkerchiefs, facial tissues, and toilet paper. Additionally, the business sells orthopedic, compression treatment, and wound care goods. In January 2021, a leading manufacturer of feminine care products, Essity, has introduced a line of washable and absorbent undergarments for women.

Key Companies in the disposable hygiene products market include

• The Procter & Gamble Company (U.S.)
• Hengan International Group Company Limited (China)
• Kimberly-Clark Corporation (U.S.)
• Unicharm Corporation (Japan)
• DPL (Israel)
• Ontex BV (Belgium)
• Fujian Time and Tianhe Industrial Co., Ltd. (China)
• Essity AB (Sweden)
• The Edgewell Personal Care Company (U.S.)
• Dispowear Sterite Company (India)

Disposable Hygiene Products Industry Developments

September 2022 Eco Green Living, a British company that manufactures sustainable personal care products, introduced a line of flushable baby diapers made of biodegradable bamboo material in the U.K.

July 2022 Essity AB, a Swedish company that manufactures personal care products, acquired Modibodi, an Australian company that makes leakage-proof clothing, to expand its presence in the intimate apparel market.

October 2021 The 500,000 square foot manufacturing facility for disposable disinfection wipes owned by National Wiper Alliance was purchased by Ecolab Inc., a U.S. corporation that provides hygiene and infection prevention solutions.

Disposable Hygiene Products Market Segmentation

Disposable Hygiene Products Product Type Vertical Outlook (USD Billion, 2018-2032)

• Wipes
• Diapers
• Feminine Hygiene Products

Disposable Hygiene Products Distribution Channel Outlook (USD Billion, 2018-2032)

• Supermarkets/Hypermarkets
• Pharmacy Stores
• Online Stores
• Others

Disposable Hygiene Products Regional Outlook (USD Billion, 2018-2032)

• North America
  • US
  • Canada
• Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Australia
  • Rest of Asia-Pacific
• Rest of the World
  • Middle East
  • Africa
  • Latin America

Market Segmentation Tab

Disposable Hygiene Products Product Type Vertical Outlook (USD Billion, 2018-2032)

• Wipes

• Diapers

• Feminine Hygiene Products

Disposable Hygiene Products Distribution Channel Outlook (USD Billion, 2018-2032)

• Supermarkets/Hypermarkets

• Pharmacy Stores

• Online Stores

• Others

Disposable Hygiene Products Regional Outlook (USD Billion, 2018-2032)

• North America Outlook (USD Billion, 2018-2032)

  • North America Disposable Hygiene Products by Product Type Vertical

    • Wipes

    • Diapers

    • Feminine Hygiene Products

  • North America Disposable Hygiene Products by Distribution Channel

    • Supermarkets/Hypermarkets

    • Pharmacy Stores

    • Online Stores

    • Others

  • US Outlook (USD Billion, 2018-2032)

  • US Disposable Hygiene Products by Product Type Vertical

    • Wipes

    • Diapers

    • Feminine Hygiene Products

  • US Disposable Hygiene Products by Distribution Channel

    • Supermarkets/Hypermarkets

    • Pharmacy Stores

    • Online Stores

    • Others

  • Canada Outlook (USD Billion, 2018-2032)

  • Canada Disposable Hygiene Products by Product Type Vertical

    • Wipes

    • Diapers

    • Feminine Hygiene Products

  • Canada Disposable Hygiene Products by Distribution Channel

    • Supermarkets/Hypermarkets

    • Pharmacy Stores

    • Online Stores

    • Others

• Europe Outlook (USD Billion, 2018-2032)

  • Europe Disposable Hygiene Products by Product Type Vertical

    • Wipes

    • Diapers

    • Feminine Hygiene Products

  • Europe Disposable Hygiene Products by Distribution Channel

    • Supermarkets/Hypermarkets

    • Pharmacy Stores

    • Online Stores

    • Others

  • Germany Outlook (USD Billion, 2018-2032)

  • Germany Disposable Hygiene Products by Product Type Vertical

    • Wipes

    • Diapers

    • Feminine Hygiene Products

  • Germany Disposable Hygiene Products by Distribution Channel

    • Supermarkets/Hypermarkets

    • Pharmacy Stores

    • Online Stores

    • Others

  • France Outlook (USD Billion, 2018-2032)

  • France Disposable Hygiene Products by Product Type Vertical

    • Wipes

    • Diapers

    • Feminine Hygiene Products

  • France Disposable Hygiene Products by Distribution Channel

    • Supermarkets/Hypermarkets

    • Pharmacy Stores

    • Online Stores

    • Others

  • UK Outlook (USD Billion, 2018-2032)

  • UK Disposable Hygiene Products by Product Type Vertical

    • Wipes

    • Diapers

    • Feminine Hygiene Products

  • UK Disposable Hygiene Products by Distribution Channel

    • Supermarkets/Hypermarkets

    • Pharmacy Stores

    • Online Stores

    • Others

  • Italy Outlook (USD Billion, 2018-2032)

  • Italy Disposable Hygiene Products by Product Type Vertical

    • Wipes

    • Diapers

    • Feminine Hygiene Products

  • Italy Disposable Hygiene Products by Distribution Channel

    • Supermarkets/Hypermarkets

    • Pharmacy Stores

    • Online Stores

    • Others

  • Spain Outlook (USD Billion, 2018-2032)

  • Spain Disposable Hygiene Products by Product Type Vertical

    • Wipes

    • Diapers

    • Feminine Hygiene Products

  • Spain Disposable Hygiene Products by Distribution Channel

    • Supermarkets/Hypermarkets

    • Pharmacy Stores

    • Online Stores

    • Others

  • Rest Of Europe Outlook (USD Billion, 2018-2032)

  • Rest Of Europe Disposable Hygiene Products by Product Type Vertical

    • Wipes

    • Diapers

    • Feminine Hygiene Products

  • Rest Of Europe Disposable Hygiene Products by Distribution Channel

    • Supermarkets/Hypermarkets

    • Pharmacy Stores

    • Online Stores

    • Others

• Asia-Pacific Outlook (USD Billion, 2018-2032)

  • Asia-Pacific Disposable Hygiene Products by Product Type Vertical

    • Wipes

    • Diapers

    • Feminine Hygiene Products

  • Asia-Pacific Disposable Hygiene Products by Distribution Channel

    • Supermarkets/Hypermarkets

    • Pharmacy Stores

    • Online Stores

    • Others

  • China Outlook (USD Billion, 2018-2032)

  • China Disposable Hygiene Products by Product Type Vertical

    • Wipes

    • Diapers

    • Feminine Hygiene Products

  • China Disposable Hygiene Products by Distribution Channel

    • Supermarkets/Hypermarkets

    • Pharmacy Stores

    • Online Stores

    • Others

  • Japan Outlook (USD Billion, 2018-2032)

  • Japan Disposable Hygiene Products by Product Type Vertical

    • Wipes

    • Diapers

    • Feminine Hygiene Products

  • Japan Disposable Hygiene Products by Distribution Channel

    • Supermarkets/Hypermarkets

    • Pharmacy Stores

    • Online Stores

    • Others

  • India Outlook (USD Billion, 2018-2032)

  • India Disposable Hygiene Products by Product Type Vertical

    • Wipes

    • Diapers

    • Feminine Hygiene Products

  • India Disposable Hygiene Products by Distribution Channel

    • Supermarkets/Hypermarkets

    • Pharmacy Stores

    • Online Stores

    • Others

  • Australia Outlook (USD Billion, 2018-2032)

  • Australia Disposable Hygiene Products by Product Type Vertical

    • Wipes

    • Diapers

    • Feminine Hygiene Products

  • Australia Disposable Hygiene Products by Distribution Channel

    • Supermarkets/Hypermarkets

    • Pharmacy Stores

    • Online Stores

    • Others

  • Rest of Asia-Pacific Outlook (USD Billion, 2018-2032)

  • Rest of Asia-Pacific Disposable Hygiene Products by Product Type Vertical

    • Wipes

    • Diapers

    • Feminine Hygiene Products

  • Rest of Asia-Pacific Disposable Hygiene Products by Distribution Channel

    • Supermarkets/Hypermarkets

    • Pharmacy Stores

    • Online Stores

    • Others

• Rest of the World Outlook (USD Billion, 2018-2032)

  • Rest of the World Disposable Hygiene Products by Product Type Vertical

    • Wipes

    • Diapers

    • Feminine Hygiene Products

  • Rest of the World Disposable Hygiene Products by Distribution Channel

    • Supermarkets/Hypermarkets

    • Pharmacy Stores

    • Online Stores

    • Others

  • Middle East Outlook (USD Billion, 2018-2032)

  • Middle East Disposable Hygiene Products by Product Type Vertical

    • Wipes

    • Diapers

    • Feminine Hygiene Products

  • Middle East Disposable Hygiene Products by Distribution Channel

    • Supermarkets/Hypermarkets

    • Pharmacy Stores

    • Online Stores

    • Others

  • Africa Outlook (USD Billion, 2018-2032)

  • Africa Disposable Hygiene Products by Product Type Vertical

    • Wipes

    • Diapers

    • Feminine Hygiene Products

  • Africa Disposable Hygiene Products by Distribution Channel

    • Supermarkets/Hypermarkets

    • Pharmacy Stores

    • Online Stores

    • Others

  • Latin America Outlook (USD Billion, 2018-2032)

  • Latin America Disposable Hygiene Products by Product Type Vertical

    • Wipes

    • Diapers

    • Feminine Hygiene Products

  • Latin America Disposable Hygiene Products by Distribution Channel

    • Supermarkets/Hypermarkets

    • Pharmacy Stores

    • Online Stores

    • Others