Fresh Herbs Market

Global Fresh Herbs Market Overview

Fresh Herbs Market Size was valued at USD 142.1 Billion in 2023. The Fresh Herbs industry is projected to grow from USD 165.2 Billion in 2024 to USD 407.9 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 16.26% during the forecast period (2024 - 2032). Increased awareness about the health benefits of fresh herbs and rising preference for packaged fresh herbs are the key market drivers enhancing the growth of market.

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Fresh Herbs Market Trends

• Growing demand for fresh herbs is driving the market growth

The market CAGR for fresh herbs is being driven by the rising demand for fresh herbs ly. The rising adoption of fresh herbs is majorly the growing interest in organic and natural remedies and increasing awareness about the health benefits of the herbs. The growing popularity of cross-cultural cuisine is also expected to boost the growth of the fresh herbs market. The market is also expected to be fueled by the rising preference for packaged fresh herbs.

has extended trade and travel, availing consumers of a larger range of authentic ethnic foods. Moreover, the growth of the organized retail section and also the rising consumer preferences for grocery shopping at the supermarket and hypermarkets, and also the online retail areas are boosting the sales of fresh herbs that are packaged. Additionally, the profitable growth possibilities can be experienced by the market players as the demand for organic fresh herbs is growing. The Basil is a sensitive plant that is responsive to poor growing circumstances and illnesses; hence the wholesalers and the farmers opt for hybrid types designed by breeders to gain higher tolerance and resistance to disease. These hybrids have higher seed costs; this difference in cost is due to the stronger, faster growth rate, more uniform growth, smaller losses, longer shelf life, significantly higher yield, and better flavor features, in the case of chives, leaf celery, parsley, and dill as well.

The rising demand from the younger generation has increased the demand for living herbs in pots, and also, the growing number of specialized herb growers like the traditional producers using glass or plastic greenhouses, hyper-modern vertical farms, and small-scale rooftop farms in urban areas are getting popular. With the shift to alternative substrates and the substitute of standard plastic pots with biodegradable materials, there is a significant shift towards growing more sustainable organic fresh herbs. The potted herbs farmer are actively trying to fulfill the demand for organically and ecologically produced food.

Large quantity fresh herbs are also provided in traditional loose bundles in different locations by the farmers. Few of the unique store designs have been trialed and tried in recent times and are proving to be promising. Thus, driving the Fresh Herbs market revenue.

Fresh Herbs Market Segment Insights

Fresh Herbs Type Insights

The Fresh Herbs market segmentation, based on type, includes Basil, Chives, Coriander, Parsley, Mint, and Others. The basil segment dominates the market, accounting for the largest market revenue as it is the most commonly utilized ingredient for the preparation of soups, fish, potatoes, and other dishes. Further, it is also used as garnishing and in salads, vegetable stocks, sandwiches, creamy sauces, soup, and omelets. There is an increasing awareness of consumer's preference for medicinal herbs as it helps to reduce cholesterol and triglycerides and also contain magnesium that relaxes the muscles and blood vessels to enhance circulation. There is an increased demand from the food and beverage industry for herbs because of the rising demand of consumers for natural and clean-labeled products. Furthermore, the chives segment of fresh herb types is expected to be the fastest growing during the forecast years.

Fresh Herbs Category Insights

The Fresh Herbs market segmentation, based on category, includes Conventional and Organic. The conventional segment dominates the market, and the organic segment is expected to be the rapid growing during the forecast period because of the increasing demand for organic and natural products from consumers. The herbs that are produced organically are devoid of chemicals and are cultivated under strict guidelines and supervision for maintaining low-to-zero chemical concentration and purity. These herbs are relatively more expensive and need high capital investments for cultivation.

Figure 1: Fresh Herbs Market, by Category, 2022 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Fresh Herbs Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Fresh Herbs market dominates the market because of the rising demand for the herbs by consumers aware of the health benefits of consuming organic fresh herbs and their culinary and ornamental properties. Moreover, there is an increasing trend of veganism among consumers, thus boosting the consumption of herbs for their vegetarian dishes.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: Fresh Herbs MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Europe's Fresh Herbs market accounts for the second-largest market share due to the peaking trend of healthy living and interest in new conveniences and tastes. Further, the German Fresh Herbs market held the largest market share, and the UK Fresh Herbs market was the rapid-growing market in the European region.

The Asia-Pacific Fresh Herbs Market is expected to grow at the fastest CAGR from 2023 to 2032, as consumers are becoming more interested in organic and nutritious goods and the increasing production of organic herbs in the region. Moreover, China’s Fresh Herbs market held the largest market share, and the Indian Fresh Herbs market was the rapid-growing market in the Asia-Pacific region.

Fresh Herbs Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Fresh Herbs market grow even more. Market participants are also undertaking a various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Fresh Herbs industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Fresh Herbs industry to benefit clients and increase the market sector. In recent years, the Fresh Herbs industry has offered some of the most significant advantages to the food industry. Major players in the Fresh Herbs market, including Spisa Group, GrowUp Farms Group, Kerry Group PLC, Pacific Botanicals, Langmead Herbs, Organic Herb Trading Company, Nomad Foods, Rocket Farms, Vitacress, Shenandoah Growers Inc., and others, are trying to increase market demand by investing in research and development operations.

GrowUp Farms was founded in 2013; the company offers delicious food to retailers, consumers, and restaurants. The company uses sciences, plants, and advanced technology to develop the best-tasting food possible without giving up on ethics, quality, or environmental impacts. The company has its main farms in Kent and research and development facilities in Cambridge. The company is powered by 100% renewable energy and grows its plants in the clean and controlled climate vertical farm in Kent, supplying fresher and longer leafy vegetables. It utilizes the combination of aquaponics and vertical growing technologies in the sustainable commercial urban farm to provide organic food products. In 2021, this Danish-based company introduced a new product called Eat-Grow-Repeat. This product contained small pea plants cultured in hemp in a bag.

Kerry Group PLC is a leading international food corporation. The company develops, produces, and supplies innovative taste solutions and functional and nutritional ingredients for the food, pharmaceutical, and beverages industries. The company also produces added-value brands and customer-branded chilled foods for the Irish and UK customer food markets. In 2022, a new tool to help manufacturers in improving the nutritional profile of their products was developed by the company while keeping in mind various front-of-pack regulations. Different front-of-pack nutrition labeling systems can be used by KerryNutri Guide to measure food and drinks and assist the user in attaining a higher score.

Key Companies in the Fresh Herbs market include

• Spisa Group

• GrowUp Farms Group

• Kerry Group PLC

• Pacific Botanicals

• Langmead Herbs

• Organic Herb Trading Company

• Nomad Foods

• Rocket Farms

• Vitacress

• Shenandoah Growers Inc.

Fresh Herbs Industry Developments

On 10 March 2024, The Fresh Herb Company, one of the industry leaders in the global market, announced the expansion of its production units in the United States. With this expansion, the target is to ramp up the supply of fresh herbs, primarily basil and cilantro, to be able to satisfy the heightened of the food service sector that is experiencing an increased demand for organic, fresh, and locally produced foods.

In February 2024, Kegleys Fresh Herbs, a global producer of fresh herbs, announced the introduction of a selection of organic fresh herbs typing to meet the organic and pesticide free demands of the consumers. The assortment consists of fresh rosemary, thyme and parsley which are grown using environmentally friendly farming practices.

In December 2023, Carrefour, a prominent European retailer, introduced a program to increase the supply of fresh herbs in its supermarkets, especially in its French as well as Spanish markets. The program aims at enhancing the supply chain and ensuring that a broad selection of thyme, basil, mint, and all other herbs is offered all year round.

In November 2023, Fresh Herb Co. launched coloured foil vacuum bags for its fresh herbs for better limiting waste and shelf-life expansion.

In October 2023, the agricultural company, Greenfield Herbs, announced its new cooperation with local USA Farms with the goal of enhancing fresh herbs planting based on Hydroponics farming methods. This would enhance production potential and make sure that consumers have sufficient supply of fresh and cheaper herbs throughout the year regardless of stage of the year.

In September 2023, The Herb Garden, a UK-based company, introduced new mixed herb pouches that are designed to cater to the increasing consumer market that seeks easy and quick meals, however, they still value the taste and nutrition provided by fresh basil, mint, and coriander. These pouches hold conveniently chopped fresh herbs.

Fresh Herbs Market Segmentation

Fresh Herbs Type Outlook

• Basil

• Chives

• Coriander

• Parsley

• Mint

• Others

Fresh Herbs Category Outlook

• Conventional

• Organic

Fresh Herbs Regional Outlook

• North America

  • US

  • Canada

• Europe

  • Germany

  • France

  • UK

  • Italy

  • Spain

  • Rest of Europe

• Asia-Pacific

  • China

  • Japan

  • India

  • Australia

  • South Korea

  • Australia

  • Rest of Asia-Pacific

• Rest of the World

  • Middle East

• Africa

• Latin America

Fresh Herbs Type Outlook (USD Billion, 2018-2032)

• Basil

• Chives

• Coriander

• Parsley

• Mint

• Others

Fresh Herbs Category Outlook (USD Billion, 2018-2032)

• Conventional

• Organic

Fresh Herbs Regional Outlook (USD Billion, 2018-2032)

• North America Outlook (USD Billion, 2018-2032)

  • North America Fresh Herbs by Type

    • Basil

    • Chives

    • Coriander

    • Parsley

    • Mint

    • Others

  • North America Fresh Herbs by Category

    • Conventional

    • Organic

  • US Outlook (USD Billion, 2018-2032)

  • US Fresh Herbs by Type

    • Basil

    • Chives

    • Coriander

    • Parsley

    • Mint

    • Others

  • US Fresh Herbs by Category

    • Conventional

    • Organic

  • CANADA Outlook (USD Billion, 2018-2032)

  • CANADA Fresh Herbs by Type

    • Basil

    • Chives

    • Coriander

    • Parsley

    • Mint

    • Others

  • CANADA Fresh Herbs by Category

    • Conventional

    • Organic

• Europe Outlook (USD Billion, 2018-2032)

  • Europe Fresh Herbs by Type

    • Basil

    • Chives

    • Coriander

    • Parsley

    • Mint

    • Others

  • Europe Fresh Herbs by Category

    • Conventional

    • Organic

  • Germany Outlook (USD Billion, 2018-2032)

  • Germany Fresh Herbs by Type

    • Basil

    • Chives

    • Coriander

    • Parsley

    • Mint

    • Others

  • Germany Fresh Herbs by Category

    • Conventional

    • Organic

  • France Outlook (USD Billion, 2018-2032)

  • France Fresh Herbs by Type

    • Basil

    • Chives

    • Coriander

    • Parsley

    • Mint

    • Others

  • France Fresh Herbs by Category

    • Conventional

    • Organic

  • UK Outlook (USD Billion, 2018-2032)

  • UK Fresh Herbs by Type

    • Basil

    • Chives

    • Coriander

    • Parsley

    • Mint

    • Others

  • UK Fresh Herbs by Category

    • Conventional

    • Organic

  • ITALY Outlook (USD Billion, 2018-2032)

  • ITALY Fresh Herbs by Type

    • Basil

    • Chives

    • Coriander

    • Parsley

    • Mint

    • Others

  • ITALY Fresh Herbs by Category

    • Conventional

    • Organic

  • SPAIN Outlook (USD Billion, 2018-2032)

  • Spain Fresh Herbs by Type

    • Basil

    • Chives

    • Coriander

    • Parsley

    • Mint

    • Others

  • Spain Fresh Herbs by Category

    • Conventional

    • Organic

  • Rest Of Europe Outlook (USD Billion, 2018-2032)

  • Rest Of Europe Fresh Herbs by Type

    • Basil

    • Chives

    • Coriander

    • Parsley

    • Mint

    • Others

  • REST OF EUROPE Fresh Herbs by Category

    • Conventional

    • Organic

• Asia-Pacific Outlook (USD Billion, 2018-2032)

  • Asia-Pacific Fresh Herbs by Type

    • Basil

    • Chives

    • Coriander

    • Parsley

    • Mint

    • Others

  • Asia-Pacific Fresh Herbs by Category

    • Conventional

    • Organic

  • China Outlook (USD Billion, 2018-2032)

  • China Fresh Herbs by Type

    • Basil

    • Chives

    • Coriander

    • Parsley

    • Mint

    • Others

  • China Fresh Herbs by Category

    • Conventional

    • Organic

  • Japan Outlook (USD Billion, 2018-2032)

  • Japan Fresh Herbs by Type

    • Basil

    • Chives

    • Coriander

    • Parsley

    • Mint

    • Others

  • Japan Fresh Herbs by Category

    • Conventional

    • Organic

  • India Outlook (USD Billion, 2018-2032)

  • India Fresh Herbs by Type

    • Basil

    • Chives

    • Coriander

    • Parsley

    • Mint

    • Others

  • India Fresh Herbs by Category

    • Conventional

    • Organic

  • Australia Outlook (USD Billion, 2018-2032)

  • Australia Fresh Herbs by Type

    • Basil

    • Chives

    • Coriander

    • Parsley

    • Mint

    • Others

  • Australia Fresh Herbs by Category

    • Conventional

    • Organic

  • Rest of Asia-Pacific Outlook (USD Billion, 2018-2032)

  • Rest of Asia-Pacific Fresh Herbs by Type

    • Basil

    • Chives

    • Coriander

    • Parsley

    • Mint

    • Others

  • Rest of Asia-Pacific Fresh Herbs by Category

    • Conventional

    • Organic

• Rest of the World Outlook (USD Billion, 2018-2032)

  • Rest of the World Fresh Herbs by Type

    • Basil

    • Chives

    • Coriander

    • Parsley

    • Mint

    • Others

  • Rest of the World Fresh Herbs by Category

    • Conventional

    • Organic

  • Middle East Outlook (USD Billion, 2018-2032)

  • Middle East Fresh Herbs by Type

    • Basil

    • Chives

    • Coriander

    • Parsley

    • Mint

    • Others

  • Middle East Fresh Herbs by Category

    • Conventional

    • Organic

  • Africa Outlook (USD Billion, 2018-2032)

  • Africa Fresh Herbs by Type

    • Basil

    • Chives

    • Coriander

    • Parsley

    • Mint

    • Others

  • Africa Fresh Herbs by Category

    • Conventional

    • Organic

  • Latin America Outlook (USD Billion, 2018-2032)

  • Latin America Fresh Herbs by Type

    • Basil

    • Chives

    • Coriander

    • Parsley

    • Mint

    • Others

  • Latin America Fresh Herbs by Category

    • Conventional

    • Organic