Market Summary
Live Streaming Market Overview
The Live Streaming Market size was valued at USD 127,681.1 Million in 2024. The Application Tracking System industry is projected to grow from USD 154,942.8 Million in 2025 to USD 1,050,775.6 million by 2035, exhibiting a compound annual growth rate (CAGR) of 22.8% during the forecast period (2025-2035).
Increasing Availability and Affordability of High-Speed Internet Access and Rising Consumption of Live Streamed Video by Consumers Across Verticals and Greater Brand Engagement And Reach Through Live Videos are driving the growth of the Live Streaming Market.
As per Analyst at MRFR, “The video content streamed online are more tempting to the potential customers. As reported, more than 67% of online video streaming consumers are expected to purchase the products and services soon after the conclusion of live video. Also, marketing campaigns from various organizations reported 79% genuine conversation with potential customers. Marketers are largely focused on videos that are precise and descriptive enough to explain their product offerings and benefits of use.”
FIGURE 1: LIVE STREAMING MARKET VALUE (2019-2035) USD Million
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Live Streaming Market Opportunity
ADVANCEMENTS IN AUGMENTED REALITY (AR) AND VIRTUAL REALITY (VR) TECHNOLOGIES ARE POISED TO ENHANCE IMMERSIVE EXPERIENCES WITHIN LIVE STREAMS
Live streaming is made more immersive by AR and VR. We can expect all of these technologies to become much more widely available this year. For instance, we now have digital effects or interactive filters that are superimposed on AR live broadcast. This really enhances the viewing experience. VR live streaming, which immerses viewers in a completely immersive virtual world, is one illustration of the virtual world's growing popularity. AR glasses and headsets are two of the cutting-edge technologies that are currently gaining popularity. These technologies have become a part of everyday life as they become more affordable, providing viewers with a new and immersive experience.
AI in Real-Time Broadcasting
Live broadcasting is being improved in numerous ways by artificial intelligence. By automating content moderation, optimizing video quality, auto-captioning, and providing viewers with tailored recommendations based on their viewing preferences, artificial intelligence is being used to create a safer environment. In an even more futuristic approach, streamers are already employing AI-generated avatars or virtual influencers for live streaming. AI can produce real-time statistics that streamers can use to comprehend user behavior and trends as well as the performance of their material.
NextVR examples
A business called NextVR focuses on using virtual reality to transmit live events. To give viewers engaging live streaming experiences, they have teamed up with sports leagues like the NBA and NFL. With NextVR, spectators may sit courtside or on the field and watch games in virtual reality, experiencing the action as though they were there. Fans were treated to an augmented reality experience during the NBA Finals, which allowed them to go even closer to the action on the floor. In order to give fans the impression that they were sitting courtside during the game, the NBA teamed up with NextVR to develop a virtual reality and augmented reality experience. Fans may observe the game from multiple perspectives, including a 360-degree view of the arena, by using a smartphone or a virtual reality headset. However, the augmented reality images superimposed on the live TV stream were the true magic. On top of the live game footage, fans could see player data, game highlights, and other statistics in real time. Fans were given the impression that they were in the thick of things, resulting in an engaging and educational experience.
AR Sports Visuals
Augmented reality is being used in sports broadcasting to produce more interesting and educational visuals. AR is being used by networks like ESPN and NBC to generate player statistics, virtual scoreboards, and other real-time data. This makes the experience more immersive and improves the viewer's comprehension of the game.
Advertising is another application of augmented reality. Businesses like McDonald's and Pepsi have developed augmented reality advertisements that superimpose virtual things over actual landscapes. Pepsi, for instance, developed an augmented reality ad that let users play a virtual soccer match while they were out on the street. The players and virtual ball were superimposed on top of the live video stream..
Live Streaming Market Segment Insights
Live Streaming Component Insights
The Live Streaming Market is bifurcated based on component into platform and services. Live streaming platforms offered by various providers help brands to interact with their existing and potential clients. Providers also offer associated services to their clients that help them to effectively initiate live events. The Platforms segment dominated the global market in 2024, while the Platforms is projected to be the fastest–growing segment during the forecast period. Live streaming platforms are video hosting solutions that allow users to upload and broadcast video content to their audience. Some of the key live streaming platforms include Twitch, YouTube, Vimeo, Dacast, and IBM Video Cloud. Users select live streaming platforms based on various parameters including authentication, authorization, customization, and pricing. Therefore, players operating in this market compete with each other’s to provide the best in class (that fulfils all the above parameters) platform to the users.
FIGURE 2: LIVE STREAMING MARKET SHARE BY TECHNOLOGY 2024 AND 2035 (USD Million)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Live Streaming Application Area Insights
This segment is bifurcated into Hybrid Laser-LED Systems and Pure Laser Phosphor Systems. The Media & Entertainment segment dominated the global market in 2024, while the Media & Entertainment is projected to be the fastest–growing segment during the forecast period. Media and entertainment cover news broadcasting companies, film production and event management companies who promote their event and cover various national events for its intended audiences. The number of media and entertainment companies is shifting towards live streaming services to engage its intended audience thereby driving the overall market.
Live Streaming System Regional Insights
Based on Region, the global Live Streaming is segmented into North America, Europe, Asia-Pacific, Middle East & Africa, and South & Central America. North America accounted for the largest market share in 2024 and is anticipated to reach during the forecast period. However, North America is projected to grow at the highest CAGR during the forecast period. The strong internet connectivity network either through broadband or mobile network services and availability of numerous live streaming platforms in the region is accelerating the growth of the live streaming market. The preference of live video streaming over the other segments is increasing year on year. Over 44% of the population reported they watched fewer television channels since live streaming platforms are launched. Digging deep, 86% live streaming is preferred for sports events than other content streamed in the United States. The number of key global players in the country is a significant factor that contributes to market growth. The brand engagement for live streaming was reported to be a high sales rate conversion with more potential customers participating in the sales campaigns organized online.
Asia-Pacific is dominating the Live Streaming Market mainly due to the high youth population in the region. Also, the other factors that owe to the market growth include live video streaming services flourishing, rising demand for live streaming over the conventional television channels where users needed to wait for their beloved show to be telecasted. In addition, the adoption of digital innovation in the region has been on its rise, increasing the internet population, emerging economies such as India, Malaysia, Singapore, and China, and so on. The rate of digital transformation is expected to beat the Unites States growth rate for retail, adopting digital strategies that boost the overall economic growth.
The live streaming market in the European region is dominated by players that include Amazon’s Twitch, Google’s YouTube, Facebook Gaming, and Microsoft’s Mixer. These key players are going into strategic partnerships to capture maximum market share. For instance, the gaming studio called Activision Blizzard and Google signed a multi-year partnership for streaming esports tournaments that includes Call of Duty League and Overwatch League. However, the other market players are trying their ways of market expansion through various strategic initiatives
FIGURE 3: LIVE STREAMING MARKET VALUE BY REGION 2024 and 2035 (USD Million)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Further, the countries considered in the scope of the Application Tracking System Market are the US, Canada, Mexico, UK, Germany, France, Italy, Spain, Switzerland, Austria, Belgium, Denmark, Finland, Greece, Hungary, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, Slovakia, Sweden, Romania, Ireland, China, Japan, Singapore, Malaysia, Indonesia, Philippines, South Korea, Hong Kong, Macau, Singapore, Brunei, India, Australia & New Zealand, South Africa, Egypt, Nigeria, Saudi Arabia, Qatar, United Arab Emirates, Bahrain, Kuwait, and Oman, Brazil, Argentina, Chile, and others.
Live Streaming Key Market Players & Competitive Insights
Many global, regional, and local vendors characterize the Live Streaming Market. The market is highly competitive, with all the players competing to gain market share. Intense competition, rapid advances in technology, frequent changes in government policies, and environmental regulations are key factors that confront market growth. The vendors compete based on cost, product quality, reliability, and government regulations. Vendors must provide cost-efficient, high-quality products to survive and succeed in an intensely competitive market.
The major players in the market include StreamYard, Kaltura, BrightCove, IBM, Dacast, Twitch Interactive, Inc., Vimeo, Inc, ByteDance, StreamShark, Flux Broadcast, Wowsome XR LTD, Wowsome XR LTD, Kick, GOOGLE LLC, Microsoft Corporation, AFREECATV CO., LTD. (Soop), STREAMING.HR, Event streaming, Huya Inc., And among others. The Live Streaming Market is a consolidated market due to increasing competition, acquisitions, mergers and other strategic market developments and decisions to improve operational effectiveness.
Key Companies in the Live Streaming Market include
- StreamYard
- Kaltura
- BrightCove
- Dacast
- Twitch Interactive, Inc.
- Vimeo, Inc
- ByteDance
- StreamShark
- Flux Broadcast
- Wowsome XR LTD
- Wowsome XR LT
- Kick, GOOGLE LLC
- AFREECATV CO., LTD. (Soop)
- HR
- Event streaming
- Huya Inc
Live Streaming Market Industry Developments
January 2023: IBM launches its IBM Video Streaming software, which improves business collaboration globally. IBM Video Streaming is an enterprise-ready broadcasting technology that provides enterprise enterprises with a solution that is rich in security and capabilities. This video streaming mobile software allows for several livestreamed videos. Close captioning enabled by AI is one of the features introduced to the app that is specialised for the business. Administrators can simply modify this closed captioning for greater context or comprehension.
May 2019: Dacast partnered with InPlayer Ltd. to revamp the company’s secure paywall to all users. This partnership will help users to monetize live streams and VOD content in a faster and easier manner.
Live Streaming Market Segmentation
-
Live Streaming by Component Type Outlook
- Platform
- SERVICES
-
Live Streaming by Application Area Outlook
- Media and Entertainment
- Esports
- Events
- Retail
- Government
- Others
-
Live Streaming Regional Outlook
-
North America
- US
- Canada
- Mexico
-
Europe
- Germany
- France
- UK
- Rest of Europe
-
Asia-Pacific
- China
- Japan
- India
- Rest of Asia-Pacific
-
Middle East & Africa
- UAE
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa
-
South America
- Brazil
- Argentina
- Rest of South America
Market Size & Forecast
|
Report Attribute/Metric |
Details |
|
Market Size 2024 |
USD 127,681.1 million |
|
Market Size 2025 |
USD 154,942.8 million |
|
Market Size 2035 |
USD 1,050,775.6 million |
|
Compound Annual Growth Rate (CAGR) |
22.8% (2025-2035) |
|
Base Year |
2024 |
|
Forecast Period |
2025-2035 |
|
Historical Data |
2019-2023 |
|
Forecast Units |
Value (USD Million) |
|
Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
|
Segments Covered |
By Components , By Application Area and Region |
|
Geographies Covered |
North America, Europe, Asia Pacific, Middle East & Africa, and South America |
|
Countries Covered |
The U.S, Canada, Mexico, Germany, France, UK, China, Japan, India, Australia, South Korea, UAE, and Brazil |
|
Key Companies Profiled |
StreamYard, Kaltura, BrightCove, IBM, Dacast, Twitch Interactive, Inc., Vimeo, Inc, ByteDance, StreamShark, Flux Broadcast, Wowsome XR LTD, Wowsome XR LTD, Kick, GOOGLE LLC, Microsoft Corporation, AFREECATV CO., LTD. (Soop), STREAMING.HR, Event streaming, Huya Inc., And among others. |
|
Key Market Opportunities |
· Increasing Availability and Affordability of High-Speed Internet Access. · Rising Consumption of Live Streamed Video by Consumers Across Verticals |
|
Key Market Dynamics |
· Advancements in augmented reality (AR) and virtual reality (VR) technologies are poised to enhance immersive experiences within live streams |
Major Players
- Global Outlook (USD Million, 2019-2035)
- Global LIVE STREAMING, By Components (USD Million, 2019-2035)
- Platforms
- Services
- Global LIVE STREAMING, Application Area (USD Million, 2019-2035)
- Media & Entertainment
- Esports
- Events
- Retail
- Government
- Others
- North America Outlook (USD Million, 2019-2035)
- North America LIVE STREAMING, By Components (USD Million, 2019-2035)
- Platforms
- Services
- North America LIVE STREAMING, Application Area (USD Million, 2019-2035)
- Media & Entertainment
- Esports
- Events
- Retail
- Government
- Others
- US Outlook (USD Million, 2019-2035)
- US LIVE STREAMING, By Components (USD Million, 2019-2035)
- Platforms
- Services
- US LIVE STREAMING, Application Area (USD Million, 2019-2035)
- Media & Entertainment
- Esports
- Events
- Retail
- Government
- Others
- Canada Outlook (USD Million, 2019-2035)
- Canada LIVE STREAMING, By Components (USD Million, 2019-2035)
- Platforms
- Services
- Canada LIVE STREAMING, Application Area (USD Million, 2019-2035)
- Media & Entertainment
- Esports
- Events
- Retail
- Government
- Others
- Mexico Outlook (USD Million, 2019-2035)
- Mexico LIVE STREAMING, By Components (USD Million, 2019-2035)
- Platforms
- Services
- Mexico LIVE STREAMING, Application Area (USD Million, 2019-2035)
- Media & Entertainment
- Esports
- Events
- Retail
- Government
- Others
- Europe Outlook (USD Million, 2019-2035)
- Europe LIVE STREAMING, By Components (USD Million, 2019-2035)
- Platforms
- Services
- Europe LIVE STREAMING, Application Area (USD Million, 2019-2035)
- Media & Entertainment
- Esports
- Events
- Retail
- Government
- Others
- Germany Outlook (USD Million, 2019-2035)
- Germany LIVE STREAMING, By Components (USD Million, 2019-2035)
- Platforms
- Services
- Germany LIVE STREAMING, Application Area (USD Million, 2019-2035)
- Media & Entertainment
- Esports
- Events
- Retail
- Government
- Others
- UK Outlook (USD Million, 2019-2035)
- UK LIVE STREAMING, By Components (USD Million, 2019-2035)
- Platforms
- Services
- UK LIVE STREAMING, Application Area (USD Million, 2019-2035)
- Media & Entertainment
- Esports
- Events
- Retail
- Government
- Others
- France Outlook (USD Million, 2019-2035)
- France LIVE STREAMING, By Components (USD Million, 2019-2035)
- Platforms
- Services
- France LIVE STREAMING, Application Area (USD Million, 2019-2035)
- Media & Entertainment
- Esports
- Events
- Retail
- Government
- Others
- Italy Outlook (USD Million, 2019-2035)
- Italy LIVE STREAMING, By Components (USD Million, 2019-2035)
- Platforms
- Services
- Italy LIVE STREAMING, Application Area (USD Million, 2019-2035)
- Media & Entertainment
- Esports
- Events
- Retail
- Government
- Others
- Rest of Europe Outlook (USD Million, 2019-2035)
- Rest of Europe LIVE STREAMING, By Components (USD Million, 2019-2035)
- Platforms
- Services
- Rest of Europe LIVE STREAMING, Application Area (USD Million, 2019-2035)
- Media & Entertainment
- Esports
- Events
- Retail
- Government
- Others
- Asia Pacific Outlook (USD Million, 2019-2035)
- Asia Pacific LIVE STREAMING, By Components (USD Million, 2019-2035)
- Platforms
- Services
- Asia Pacific LIVE STREAMING, Application Area (USD Million, 2019-2035)
- Media & Entertainment
- Esports
- Events
- Retail
- Government
- Others
- China Outlook (USD Million, 2019-2035)
- China LIVE STREAMING, By Components (USD Million, 2019-2035)
- Platforms
- Services
- China LIVE STREAMING, Application Area (USD Million, 2019-2035)
- Media & Entertainment
- Esports
- Events
- Retail
- Government
- Others
- India Outlook (USD Million, 2019-2035)
- India LIVE STREAMING, By Components (USD Million, 2019-2035)
- Platforms
- Services
- India LIVE STREAMING, Application Area (USD Million, 2019-2035)
- Media & Entertainment
- Esports
- Events
- Retail
- Government
- Others
- Japan Outlook (USD Million, 2019-2035)
- Japan LIVE STREAMING, By Components (USD Million, 2019-2035)
- Platforms
- Services
- Japan LIVE STREAMING, Application Area (USD Million, 2019-2035)
- Media & Entertainment
- Esports
- Events
- Retail
- Government
- Others
- South Korea Outlook (USD Million, 2019-2035)
- South Korea LIVE STREAMING, By Components (USD Million, 2019-2035)
- Platforms
- Services
- South Korea LIVE STREAMING, Application Area (USD Million, 2019-2035)
- Media & Entertainment
- Esports
- Events
- Retail
- Government
- Others
- Rest of Asia Pacific Outlook (USD Million, 2019-2035)
- Rest of Asia Pacific LIVE STREAMING, By Components (USD Million, 2019-2035)
- Platforms
- Services
- Rest of Asia Pacific LIVE STREAMING, Application Area (USD Million, 2019-2035)
- Media & Entertainment
- Esports
- Events
- Retail
- Government
- Others
- MIDDLE EAST & AFRICA Outlook (USD Million, 2019-2035)
- MIDDLE EAST & AFRICA LIVE STREAMING, By Components (USD Million, 2019-2035)
- Platforms
- Services
- MIDDLE EAST & AFRICA LIVE STREAMING, Application Area (USD Million, 2019-2035)
- Media & Entertainment
- Esports
- Events
- Retail
- Government
- Others
- South America Outlook (USD Million, 2019-2035)
- South America LIVE STREAMING, By Components (USD Million, 2019-2035)
- Platforms
- Services
- South America LIVE STREAMING, Application Area (USD Million, 2019-2035)
- Media & Entertainment
- Esports
- Events
- Retail
- Government
- Others
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