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    Potato Chips Market

    ID: 2205
    166 Pages
    Research Team
    07/2024

    Potato chips Market Research Report Information by Type (fried and baked), By Category (organic, and regular), By Flavor (flavored, and plain/salted), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, and Online), and By Region (North America, Europe, Asia-Pacific, South America, and Middle East and Africa) - Forecast Till 2032

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    Market Summary

    Research Methodology on Potato Chips Market


    Abstract


    The purpose of this research is to provide a thorough analysis of the global potato chips market. This research looks into the current market trends and potential growth opportunities as well as potential threats that could affect the market. Data from secondary sources such as trade magazines, industry reports, and market research reports are used to help support the analysis of the market. Qualitative and quantitative research methods are employed to evaluate key market drivers and analyze the current market trends.


    Introduction


    Potato chips are one of the most widely consumed convenient snacks in the world, due to their appetizing taste and pleasing texture. In addition, the widespread availability of a variety of flavours, shapes, and sizes of potato chips has further expanded their popularity amongst consumers. Big-brand players, such as PepsiCo, Frito-Lay, Kraft Foods, and Intersnack are some of the key players in the global potato chips market.


    The rising popularity of potato chips, thanks to their convenient packaging, coupled with aggressive marketing strategies by industry players, contributes to the growth of the global potato chips market. Moreover, the incorporation of innovative production technology has further helped in escalating the product demand and strengthening market presence. Factors such as increased disposable income and changing lifestyle have further led to the introduction of healthier alternatives of flavoured potato chips. As such, these factors are expected to fuel the growth of the global potato chips market in the coming years.


    Research Methodology


    This research employs a mixed-methods approach which combines both qualitative and quantitative data collection techniques as well as both secondary and primary research techniques. The primary aims are to identify current trends in the global potato chips market and assess the potential growth opportunities as well as potential threats that could influence the market. The research begins with a thorough literature review which serves as the basis for the subsequent research plan.


    The research design is the foundation for conducting a successful research project. There are several types of research designs that are useful for conducting a successful research project. This research project focuses on both qualitative and quantitative research designs. The qualitative research design includes interviews with industry personnel and focus groups while the quantitative research design includes surveys and data collection methods.


    Qualitative Research Methodology


    Qualitative research methods are employed to gain in-depth understanding and insights into the market. Semi-structured interviews are conducted with potato chips industry professionals and relevant stakeholders to obtain information regarding the current market dynamics, industry trends and opportunities, and potential threats.


    The data collected from the interviews are analyzed and coded to ensure that the data obtained is valid and reliable. Qualitative analysis techniques are utilized to understand current trends, challenges, and potential opportunities in the potato chips market. Additionally, focus groups are utilized in order to determine the acceptance of consumers towards different flavours and types of potato chips.


    Quantitative Research Methodology


    In addition to the qualitative methods described, quantitative methods are employed in the research. A survey is designed and conducted with a focus on potato chips consumers in order to gain an understanding of the demand for different types of potato chips, pricing preferences, flavour preferences, and distribution channels among other factors. The survey is conducted online using tools such as surveys and online poll platforms. The data collected from the survey is then be analyzed using statistical methods such as correlation and regression analyses, market segmentation and clustering, and forecasting algorithms.


    Secondary Data


    Secondary research is conducted in order to gain additional insights into the global potato chips market. Secondary data sources such as trade magazines, industry reports, and government databases are utilized to gain understanding of the industry landscape and prevailing trends in the global potato chips market. Additionally, market research reports is used to assess potential opportunities and threats that could influence the market.


    Conclusion


    This research utilizes a mixed-methods approach to provide a thorough analysis of the global potato chips market and identify key growth opportunities and threats. Qualitative and quantitative research methods are utilized to gain an in-depth understanding of the current potato chip market, potential opportunities, and potential threats. Furthermore, secondary data from a variety of sources are used to gain additional insights into the market.

    Market Size & Forecast

    Attribute/Metric Details
    Market Size 2023 USD 32,998.62 million
    Market Size 2024 USD 34,7047 million 
    Market Size 2032 USD 50,286.00 million
    Compound Annual Growth Rate (CAGR) 5.41% (2024-2032)
    Base Year 2023
    Forecast Period 2024-2032
    Historical Data 2018-2022
    Forecast Units Value (USD Million)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Segments Covered Type, Category, Flavor, Distribution Channel, Region
    Geographies Covered North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
    Countries Covered The US, Canada, Mexico, Germany, UK, France, Spain, Italy, China, Japan, India, Australia & New Zealand, South Korea, Brazil, Argentina, GCC Countries, Turkey.
    Key Companies Profiled PepsiCo (US), The Campbell Soup Company (US), EuropeSnacks (United Kingdom), LaSalle Capital (Chicago), KP Snacks (United Kingdom), Calbee Inc. (Japan), Kellanova (US), Priniti Foods Pvt. Ltd. (Haryana), Utz Brands Inc. (US), Bikaji Foods International Ltd. (Germany), among others.
    Key Market Opportunities Increasing demand for clean label snacks.Product innovation and diversification.
    Key Market Dynamics Surge in snacking trend.          Burgeoning demand for healthy snacks.

    Major Players

    Potato Chips Market Segmentation

    Potato Chips Type Outlook (USD Million, 2018-2032)

    • Fried

    • Baked

    Potato Chips Category Outlook (USD Million, 2018-2032)

    • Organic

    • Regular

    Potato Chips Flavour Outlook (USD Million, 2018-2032)

    • Flavored

    • Plain/Salted

    Potato Chips Distribution Channel Outlook (USD Million, 2018-2032)

    • Supermarkets & Hypermarkets

    • Convenience Stores

    • Online

    Potato Chips Regional Outlook (USD Million, 2018-2032)

    • North America Outlook (USD Million, 2018-2032)

      • North America Potato Chips by Type

        • Fried

        • Baked

      • North America Potato Chips by Category

        • Organic

        • Regular

      • North America Potato Chips by Flavour

        • Flavored

        • Plain/Salted

      • North America Potato Chips by Distribution Channel

        • Supermarkets & Hypermarkets

        • Convenience Stores

        • Online

    • US Outlook (USD Million, 2018-2032)

      • US Potato Chips by Type

        • Fried

        • Baked

      • US Potato Chips by Category

        • Organic

        • Regular

      • US Potato Chips by Flavour

        • Flavored

        • Plain/Salted

      • US Potato Chips by Distribution Channel

        • Supermarkets & Hypermarkets

        • Convenience Stores

        • Online

    • Canada Outlook (USD Million, 2018-2032)

      • Canada Potato Chips by Type

        • Fried

        • Baked

      • Canada Potato Chips by Category

        • Organic

        • Regular

      • Canada Potato Chips by Flavour

        • Flavored

        • Plain/Salted

      • Canada Potato Chips by Distribution Channel

        • Supermarkets & Hypermarkets

        • Convenience Stores

        • Online

    • Mexico Outlook (USD Million, 2018-2032)

      • Mexico Potato Chips by Type

        • Fried

        • Baked

      • Mexico Potato Chips by Category

        • Organic

        • Regular

      • Mexico Potato Chips by Flavour

        • Flavored

        • Plain/Salted

      • Mexico Potato Chips by Distribution Channel

        • Supermarkets & Hypermarkets

        • Convenience Stores

        • Online

    • Europe Outlook (USD Million, 2018-2032)

      • Europe Potato Chips by Type

        • Fried

        • Baked

      • Europe Potato Chips by Category

        • Organic

        • Regular

      • Europe Potato Chips by Flavour

        • Flavored

        • Plain/Salted

      • Europe Potato Chips by Distribution Channel

        • Supermarkets & Hypermarkets

        • Convenience Stores

        • Online

    • Germany Outlook (USD Million, 2018-2032)

      • Germany Potato Chips by Type

        • Fried

        • Baked

      • Germany Potato Chips by Category

        • Organic

        • Regular

      • Germany Potato Chips by Flavour

        • Flavored

        • Plain/Salted

      • Germany Potato Chips by Distribution Channel

        • Supermarkets & Hypermarkets

        • Convenience Stores

        • Online

    • UK Outlook (USD Million, 2018-2032)

      • UK Potato Chips by Type

        • Fried

        • Baked

      • UK Potato Chips by Category

        • Organic

        • Regular

      • UK Potato Chips by Flavour

        • Flavored

        • Plain/Salted

      • UK Potato Chips by Distribution Channel

        • Supermarkets & Hypermarkets

        • Convenience Stores

        • Online

    • France Outlook (USD Million, 2018-2032)

      • France Potato Chips by Type

        • Fried

        • Baked

      • France Potato Chips by Category

        • Organic

        • Regular

      • France Potato Chips by Flavour

        • Flavored

        • Plain/Salted

      • France Potato Chips by Distribution Channel

        • Supermarkets & Hypermarkets

        • Convenience Stores

        • Online

    • Spain Outlook (USD Million, 2018-2032)

      • Spain Potato Chips by Type

        • Fried

        • Baked

      • Spain Potato Chips by Category

        • Organic

        • Regular

      • Spain Potato Chips by Flavour

        • Flavored

        • Plain/Salted

      • Spain Potato Chips by Distribution Channel

        • Supermarkets & Hypermarkets

        • Convenience Stores

        • Online

    • Italy Outlook (USD Million, 2018-2032)

      • Italy Potato Chips by Type

        • Fried

        • Baked

      • Italy Potato Chips by Category

        • Organic

        • Regular

      • Italy Potato Chips by Flavour

        • Flavored

        • Plain/Salted

      • Italy Potato Chips by Distribution Channel

        • Supermarkets & Hypermarkets

        • Convenience Stores

        • Online

    • Rest of Europe Outlook (USD Million, 2018-2032)

      • Rest of Europe Potato Chips by Type

        • Fried

        • Baked

      • Rest of Europe Potato Chips by Category

        • Organic

        • Regular

      • Rest of Europe Potato Chips by Flavour

        • Flavored

        • Plain/Salted

      • Rest of Europe Potato Chips by Distribution Channel

        • Supermarkets & Hypermarkets

        • Convenience Stores

        • Online

    • Asia-Pacific Outlook (USD Million, 2018-2032)

      • Asia-Pacific Potato Chips by Type

        • Fried

        • Baked

      • Asia-Pacific Potato Chips by Category

        • Organic

        • Regular

      • Asia-Pacific Potato Chips by Flavour

        • Flavored

        • Plain/Salted

      • Asia-Pacific Potato Chips by Distribution Channel

        • Supermarkets & Hypermarkets

        • Convenience Stores

        • Online

    • China Outlook (USD Million, 2018-2032)

      • China Potato Chips by Type

        • Fried

        • Baked

      • China Potato Chips by Category

        • Organic

        • Regular

      • China Potato Chips by Flavour

        • Flavored

        • Plain/Salted

      • China Potato Chips by Distribution Channel

        • Supermarkets & Hypermarkets

        • Convenience Stores

        • Online

    • Japan Outlook (USD Million, 2018-2032)

      • Japan Potato Chips by Type

        • Fried

        • Baked

      • Japan Potato Chips by Category

        • Organic

        • Regular

      • Japan Potato Chips by Flavour

        • Flavored

        • Plain/Salted

      • Japan Potato Chips by Distribution Channel

        • Supermarkets & Hypermarkets

        • Convenience Stores

        • Online

    • India Outlook (USD Million, 2018-2032)

      • India Potato Chips by Type

        • Fried

        • Baked

      • India Potato Chips by Category

        • Organic

        • Regular

      • India Potato Chips by Flavour

        • Flavored

        • Plain/Salted

      • India Potato Chips by Distribution Channel

        • Supermarkets & Hypermarkets

        • Convenience Stores

        • Online

    • Australia & New Zealand Outlook (USD Million, 2018-2032)

      • Australia & New Zealand Potato Chips by Type

        • Fried

        • Baked

      • Australia & New Zealand Potato Chips by Category

        • Organic

        • Regular

      • Australia & New Zealand Potato Chips by Flavour

        • Flavored

        • Plain/Salted

      • Australia & New Zealand Potato Chips by Distribution Channel

        • Supermarkets & Hypermarkets

        • Convenience Stores

        • Online

    • South Korea Outlook (USD Million, 2018-2032)

      • South Korea Potato Chips by Type

        • Fried

        • Baked

      • South Korea Potato Chips by Category

        • Organic

        • Regular

      • South Korea Potato Chips by Flavour

        • Flavored

        • Plain/Salted

      • South Korea Potato Chips by Distribution Channel

        • Supermarkets & Hypermarkets

        • Convenience Stores

        • Online

    • Rest of Asia-Pacific Outlook (USD Million, 2018-2032)

      • Rest of Asia-Pacific Potato Chips by Type

        • Fried

        • Baked

      • Rest of Asia-Pacific Potato Chips by Category

        • Organic

        • Regular

      • Rest of Asia-Pacific Potato Chips by Flavour

        • Flavored

        • Plain/Salted

      • Rest of Asia-Pacific Potato Chips by Distribution Channel

        • Supermarkets & Hypermarkets

        • Convenience Stores

        • Online

    • South America Outlook (USD Million, 2018-2032)

      • South America Potato Chips by Type

        • Fried

        • Baked

      • South America Potato Chips by Category

        • Organic

        • Regular

      • South America Potato Chips by Flavour

        • Flavored

        • Plain/Salted

      • South America Potato Chips by Distribution Channel

        • Supermarkets & Hypermarkets

        • Convenience Stores

        • Online

    • Brazil Outlook (USD Million, 2018-2032)

      • Brazil Potato Chips by Type

        • Fried

        • Baked

      • Brazil Potato Chips by Category

        • Organic

        • Regular

      • Brazil Potato Chips by Flavour

        • Flavored

        • Plain/Salted

      • Brazil Potato Chips by Distribution Channel

        • Supermarkets & Hypermarkets

        • Convenience Stores

        • Online

    • Argentina Outlook (USD Million, 2018-2032)

      • Argentina Potato Chips by Type

        • Fried

        • Baked

      • Argentina Potato Chips by Category

        • Organic

        • Regular

      • Argentina Potato Chips by Flavour

        • Flavored

        • Plain/Salted

      • Argentina Potato Chips by Distribution Channel

        • Supermarkets & Hypermarkets

        • Convenience Stores

        • Online

    • Rest of South America Outlook (USD Million, 2018-2032)

      • Rest of South America Potato Chips by Type

        • Fried

        • Baked

      • Rest of South America Potato Chips by Category

        • Organic

        • Regular

      • Rest of South America Potato Chips by Flavour

        • Flavored

        • Plain/Salted

      • Rest of South America Potato Chips by Distribution Channel

        • Supermarkets & Hypermarkets

        • Convenience Stores

        • Online

    • Middle East & Africa Outlook (USD Million, 2018-2032)

      • Middle East & Africa Potato Chips by Type

        • Fried

        • Baked

      • Middle East & Africa Potato Chips by Category

        • Organic

        • Regular

      • Middle East & Africa Potato Chips by Flavour

        • Flavored

        • Plain/Salted

      • Middle East & Africa Potato Chips by Distribution Channel

        • Supermarkets & Hypermarkets

        • Convenience Stores

        • Online

    • GCC Countries Outlook (USD Million, 2018-2032)

      • GCC Countries Potato Chips by Type

        • Fried

        • Baked

      • GCC Countries Potato Chips by Category

        • Organic

        • Regular

      • GCC Countries Potato Chips by Flavour

        • Flavored

        • Plain/Salted

      • GCC Countries Potato Chips by Distribution Channel

        • Supermarkets & Hypermarkets

        • Convenience Stores

        • Online

    • Turkey Outlook (USD Million, 2018-2032)

      • Turkey Potato Chips by Type

        • Fried

        • Baked

      • Turkey Potato Chips by Category

        • Organic

        • Regular

      • Turkey Potato Chips by Flavour

        • Flavored

        • Plain/Salted

      • Turkey Potato Chips by Distribution Channel

        • Supermarkets & Hypermarkets

        • Convenience Stores

        • Online

    • Northern Africa Outlook (USD Million, 2018-2032)

      • Northern Africa Potato Chips by Type

        • Fried

        • Baked

      • Northern Africa Potato Chips by Category

        • Organic

        • Regular

      • Northern Africa Potato Chips by Flavour

        • Flavored

        • Plain/Salted

      • Northern Africa Potato Chips by Distribution Channel

        • Supermarkets & Hypermarkets

        • Convenience Stores

        • Online

    • Southern Africa Outlook (USD Million, 2018-2032)

      • Southern Africa Potato Chips by Type

        • Fried

        • Baked

      • Southern Africa Potato Chips by Category

        • Organic

        • Regular

      • Southern Africa Potato Chips by Flavour

        • Flavored

        • Plain/Salted

      • Southern Africa Potato Chips by Distribution Channel

        • Supermarkets & Hypermarkets

        • Convenience Stores

        • Online

    Market Trends

    Global Potato Chips Market Overview

    Potato Chips Market Size was valued at USD 32,998.62 million in 2023. The potato chips industry is projected to grow USD 34,7047 million from 2024 to USD 50,286.00 million by 2032, exhibiting a compound annual growth rate (CAGR) of 5.41% during the forecast period (2024 - 2032). The consistent demand for potato chips driven by surge in snacking trend. Increasing demand for clean label snacks and product innovation and diversification, thereby driving their demand globally. Moreover, the burgeoning demand for healthy snacks, serves as a significant driver of potato chips.

    Potato chips Market Overview

    Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

    Potato chips Market Trends

      • Surge in snacking trend

    Potato chips are the all-time favorite snacks of consumers around the world and are at the forefront position of the revolution in the snacks industry. The global market for potato chips is observing substantial growth, which is primarily driven by the surge in snacking trends among the population. This swing in the eating pattern of individuals is mainly prompted by changing lifestyles, a growing demand for convenient, &

    Market Segment Insights

    Smartphone Sensors Smartphone Type Insights

    The Smartphone Sensors market segmentation, based on smartphone type, includes standard smartphone, rugged smartphone, smartwatches, and other wearable. The standard smartphone segment dominated the market, accounting for the maximum market revenue. A smartphone is a mobile phone with a built-in computer and advanced features, such as web browsing and operating system, which are not associated with its counterpart. The rising mobile internet use, rising disposable income in developing countries, and high ownership of premium design smartphones are a few factors that are anticipated to grow smartphone sales. Smartphones are helped by a mobile operating system that offers advanced computing facilities. A smartphone can also work as a digital media player for uploading photos, videos, and music through a single interface.

    Smartphone Sensors Market, By Device Type Outlook, 2024 & 2035
    Get detailed insights about Potato Chips Market

    Smartphone Sensors Manufacturer Insights

    The Smartphone Sensors market segmentation, based on the manufacturer, includes Apple Inc., Samsung Electronics, Huawei Technology, Xiaomi Inc., Oppo, Sony Corporation, HMD Global, and others. The Apple Inc. segment generated the most revenue due to its superior quality. Apple’s iPhone stands out over all other smartphones in the market. Apple Inc. is the market leader because they use more sensors in their devices to provide unique features. For Instance: Apple’s iPhone 12 uses a lidar for depth sensing, proximity for 3D touch, a gyroscope for compass, GPS, face ID for biometrics, auto-off, a barometer, a magnetometer for compass & GPS, and an ambient light sensor for auto-dimming displays. The better user experience, increased accessibility, and more security these sensors offer consumers to boost the segment‘s growth.

    Smartphone Sensors Application Insights

    The Smartphone Sensors market segmentation, based on the manufacturer, includes Apple Inc., Samsung Electronics, Huawei Technology, Xiaomi Inc., Oppo, Sony Corporation, HMD Global, and others. The Apple Inc. segment generated the most revenue due to its superior quality. Apple’s iPhone stands out over all other smartphones in the market. Apple Inc. is the market leader because they use more sensors in their devices to provide unique features. For Instance: Apple’s iPhone 12 uses a lidar for depth sensing, proximity for 3D touch, a gyroscope for compass, GPS, face ID for biometrics, auto-off, a barometer, a magnetometer for compass & GPS, and an ambient light sensor for auto-dimming displays. The better user experience, increased accessibility, and more security these sensors offer consumers to boost the segment‘s growth.

    Smartphone Sensors Regional Insights

    The Smartphone Sensors market segmentation, based on the manufacturer, includes Apple Inc., Samsung Electronics, Huawei Technology, Xiaomi Inc., Oppo, Sony Corporation, HMD Global, and others. The Apple Inc. segment generated the most revenue due to its superior quality. Apple’s iPhone stands out over all other smartphones in the market. Apple Inc. is the market leader because they use more sensors in their devices to provide unique features. For Instance: Apple’s iPhone 12 uses a lidar for depth sensing, proximity for 3D touch, a gyroscope for compass, GPS, face ID for biometrics, auto-off, a barometer, a magnetometer for compass & GPS, and an ambient light sensor for auto-dimming displays. The better user experience, increased accessibility, and more security these sensors offer consumers to boost the segment‘s growth.

    Smartphone Sensors Market, By Device Type Outlook, 2024 & 2035
    Get detailed insights about Smartphone Sensors Market

    Smartphone Sensors Price Insights

    The Smartphone Sensors market segmentation, based on price, includes USD 300 to USD 500, USD 100 to USD 300, above USD 500, and under USD 100. The USD 300 to USD 500 segment dominated the market revenue in the projected period. Most smartphones sold in medium-end devices have a sensor within this range. For instance: Nubia launched a new flagship Android device powered by the latest Snapdragon 8Gen 2CPU. The OEM has also specified that this gadget, which peculiarly seems to go by the name Z50 even though its processor was the z40 Pro, will compete with the Xiaomi 13 and iQOO11 series with cutting-edge LPDDR5X RAM and storage with the most recent UFS 4.0 spec.

    Get more detailed insights about Potato Chips Market

    Key Players and Competitive Insights

    Leading market players are investing heavily in research and development to expand their product lines, which will help the Smartphone Sensors market, grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and growing market climate, the Smartphone Sensors industry must offer cost-effective items.

    Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the Smartphone Sensors industry to benefit clients and increase the market sector. In recent years, the Smartphone Sensors industry has offered manufacturers some of the most significant advantages. Major players in the Smartphone Sensors market, including MS AG (Austria), Broadcom Inc. (US), DYNA IMAGE Corporation (China), Murata Electronics Oy (Finland), NEXT Biometrics Group ASA (Norway), Omron Corporation (Japan), Samsung Electronics Co. Ltd. (South Korea), Sony Corporation (Japan)., and others, are attempting to increase market demand by investing in research and development operations.

    Samsung is dedicated to abiding by local laws and regulations and enforcing a strict code of conduct for all employees. Samsung adheres to a straightforward business tent: to usage its technology and expertise to develop top-notch goods and services that make a more cultured world. Samsung provides a high importance on its people and technologies to do this. For Instance: In January 2023, Samsung Electronics launched its new MICRO LED, Neo QLED, and Samsung OLED product lines, along with lifestyle products and accessories, before CES® 2023.

    Apple Inc. is a multinational American technology business with its main office in Cupertino, California. According to revenue, Apple will be the top technological business in the world in 2022, with US $ 394.3 billion in sales. According to market capitalization, Apple is the largest corporation in the world as of March 2023. For Instance: In September 2022, the iPhone 14 and iPhone 14 Plus, which come in two sizes, 6.1 and 6.7 inches and include a smart design, camera upgrades, and game-changing new safety measures, were introduced by Apple. The iPhone 14 and iPhone 14 Plus have a powerful camera system that incorporates the primary and front TrueDepth cameras, the Ultra Wide camera for uncommon perspectives, and the photonic engine, an enhanced picture pipeline.

    Key Companies in the Smartphone Sensors market include

    MS AG (Austria)
    MS AG (Austria)
    MS AG (Austria)
    MS AG (Austria)
    MS AG (Austria)
    MS AG (Austria)
    MS AG (Austria)

    Industry Developments

    • September 2022: Comcast and Samsung Electronics announced their partnership to create 5G Radio Access Network (RAN) technologies to enhance 5G connection for Xfinity Mobile and Comcast Business Mobile users in Comcast service zones. Samsung will provide 5G RAN technology, and Comcast will deploy Citizens Broadband Radio Service (CBRS) and 600 MHz spectrum to provide 5G access to consumer and business users in the US.
    • October 2022: Huawei announced the release of the newest antenna solutions, including the Maxwell platform and the X2 antenna series, for the subsequent 5G antenna innovation stage. The new technologies speed up 5G deployment by improving antenna and setup capabilities.

    Market Segmentation

    Smartphone Type Outlook

    • Standard Smartphone
    • Rugged Smartphone
    • Smartwatches
    • Other Wearable

    Price Outlook

    • USD 300 to USD 500
    • USD 100 to USD 300
    • Above USD 500
    • Under USD 100

    Manufacturer Outlook

    • Apple Inc.
    • Samsung Electronics
    • Huawei Technology
    • Xiaomi Inc.
    • Oppo
    • Sony Corporation
    • HMD Global

    Application Outlook

    • High-Level
    • Mid-Level
    • Low-Level

    Manufacturer Outlook

    North America
    • US
    • Canada
    Europe
    • Germany
    • France
    • UK
    • Italy
    • Spain
    • Rest of Europe
    Asia-Pacific
    • China
    • Japan
    • India
    • Italy
    • Australia
    • South Korea
    • Rest of Asia-Pacific
    Rest of the World
    • Middle East
    • Africa
    • Latin America

    Report Scope

    Attribute/Metric Details
    Market Size 2023 USD 32,998.62 million
    Market Size 2024 USD 34,7047 million 
    Market Size 2032 USD 50,286.00 million
    Compound Annual Growth Rate (CAGR) 5.41% (2024-2032)
    Base Year 2023
    Forecast Period 2024-2032
    Historical Data 2018-2022
    Forecast Units Value (USD Million)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Segments Covered Type, Category, Flavor, Distribution Channel, Region
    Geographies Covered North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
    Countries Covered The US, Canada, Mexico, Germany, UK, France, Spain, Italy, China, Japan, India, Australia & New Zealand, South Korea, Brazil, Argentina, GCC Countries, Turkey.
    Key Companies Profiled PepsiCo (US), The Campbell Soup Company (US), EuropeSnacks (United Kingdom), LaSalle Capital (Chicago), KP Snacks (United Kingdom), Calbee Inc. (Japan), Kellanova (US), Priniti Foods Pvt. Ltd. (Haryana), Utz Brands Inc. (US), Bikaji Foods International Ltd. (Germany), among others.
    Key Market Opportunities Increasing demand for clean label snacks.Product innovation and diversification.
    Key Market Dynamics Surge in snacking trend.          Burgeoning demand for healthy snacks.

    Market Highlights

    Author

    Aarti Dhapte
    Team Lead - Research

    She holds an experience of about 6+ years in market research and business consulting, working under the spectrum of information communication technology, telecommunications and semiconductor domains. aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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    Latest Comments

    John Doe
    john@example.com

    This is a great article! Really helped me understand the topic better.

    Posted on July 23, 2025, 10:15 AM
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    jane@domain.com

    Thanks for sharing this. I’ve bookmarked it for later reference.

    Posted on July 22, 2025, 7:45 PM
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    FAQs

    At what CAGR is the Potato Chips Market projected to grow during the forecast period?

    Potato Chips Market is projected to grow at a 3.2% CAGR between 2019-2024.

    Which region is expected to lead the Potato Chips Market?

    North America is expected to lead the Potato Chips Market.

    What will be the value of the Potato Chips Market during the forecast period?

    Potato Chips Market is predicted to touch USD 44.2 billion by 2024.

    Who are the top players profiled in the Potato Chips Market?

    Top players profiled in the potato chips market include The Kellogg Company (US), Herr Foods Inc. (US), Intersnack Group GmbH & Co. KG (Germany), Great Lakes Potato Chip Co. (US), The Campbell Soup Company (US), Utz Quality Foods, Inc. (US), PepsiCo, Inc. (US), Calbee Inc. (Japan), and Burts Potato Chips Ltd (UK).

    What are the key factors driving the Potato Chips Market?

    Demand for convenience food and introduction of new flavors are the key factors driving the Potato Chips Market.

    1. GLOBAL POTATO CHIPS MARKET ESTIMATES & FORECAST, BY FRIED 2018-2032 (USD MILLION)
    2. GLOBAL POTATO CHIPS MARKET ESTIMATES & FORECAST, BY BAKED, 2018-2032 (USD
    3. GLOBAL POTATO CHIPS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 68</span></div>\r\n<div><span
    4. GLOBAL POTATO CHIPS MARKET ESTIMATES &amp; FORECAST, BY CONVENIENCE STORES, 2018-2032
    5. NORTH AMERICA POTATO CHIPS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 85</span></div>\r\n<div><span
    6. US POTATO CHIPS MARKET, BY FLAVOR, 2018-2032 (USD MILLION) 86</span></div>\r\n<div><span
    7. CANADA POTATO CHIPS MARKET, BY FLAVOR, 2018-2032 (USD MILLION) 87</span></div>\r\n<div><span
    8. EUROPE POTATO CHIPS MARKET, BY TYPE, 2018-2032 (USD MILLION) 91</span></div>\r\n<div><span
    9. GERMANY POTATO CHIPS MARKET, BY FLAVOR, 2018-2032 (USD MILLION) 92</span></div>\r\n<div><span
    10. UK POTATO CHIPS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 95</span></div>\r\n<div><span
    11. SPAIN POTATO CHIPS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 96</span></div>\r\n<div><span
    12. ITALY POTATO CHIPS MARKET, BY FLAVOR, 2018-2032 (USD MILLION) 97</span></div>\r\n<div><span
    13. ASIA PACIFIC POTATO CHIPS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
    14. CHINA POTATO CHIPS MARKET, BY TYPE, 2018-2032 (USD MILLION) 103</span></div>\r\n<div><span
    15. JAPAN POTATO CHIPS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 104</span></div>\r\n<div><span
    16. INDIA POTATO CHIPS MARKET, BY FLAVOR, 2018-2032 (USD MILLION) 105</span></div>\r\n<div><span
    17. SOUTH AMERICA POTATO CHIPS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
    18. BRAZIL POTATO CHIPS MARKET, BY TYPE, 2018-2032 (USD MILLION) 112</span></div>\r\n<div><span
    19. ARGENTINA POTATO CHIPS MARKET, BY FLAVOR, 2018-2032 (USD MILLION) 113</span></div>\r\n<div><span
    20. MEA POTATO CHIPS MARKET, BY FLAVOR, 2018-2032 (USD MILLION) 118</span></div>\r\n<div><span
    21. TURKEY POTATO CHIPS MARKET, BY FLAVOR, 2018-2032 (USD MILLION) 120</span></div>\r\n<div><span
    22. PEPSICO: KEY DEVELOPMENTS 133</span></div>\r\n<div><span style=\"font-family:
    23. THE CAMPBELL SOUP COMPANY: KEY DEVELOPMENTS 136</span></div>\r\n<div><span style=\"font-family:
    24. CALBEE: PRODUCTS OFFERED 148</span></div>\r\n<div><span style=\"font-family:
    25. KELLANOVA.: KEY DEVELOPMENTS 152</span></div>\r\n<div><span style=\"font-family:
    26. UTZ BRANDS INC: PRODUCTS OFFERED 157</span></div>\r\n<div><span style=\"font-family:
    27. GLOBAL CLEAN LABEL FOOD AND DRINK PRODUCTS MARKET COMPARATIVE ANALYSIS 50</span></div>\r\n<div><span
    28. PORTER&rsquo;S FIVE FORCES MODEL: GLOBAL POTATO CHIPS MARKET 60</span></div>\r\n<div><span
    29. GLOBAL POTATO CHIPS MARKET, BY CATEGORY, SEGMENT ATTRACTIVENESS ANALYSIS 68</span></div>\r\n<div><span
    30. (% SHARE) 72</span></div>\r\n<div><span style=\"font-family: arial, helvetica,
    31. (% SHARE) 76</span></div>\r\n<div><span style=\"font-family: arial, helvetica,
    32. NORTH AMERICA MARKET: SWOT ANALYSIS 83</span></div>\r\n<div><span style=\"font-family:
    33. (% SHARE) 101</span></div>\r\n<div><span style=\"font-family: arial, helvetica,
    34. (% SHARE) 110</span></div>\r\n<div><span style=\"font-family: arial, helvetica,
    35. MEA POTATO CHIPS MARKET, BY COUNTRY, 2023 (% SHARE) 116</span></div>\r\n<div><span
    36. BENCHMARKING OF MAJOR COMPETITORS 125</span></div>\r\n<div><span style=\"font-family:
    37. THE CAMPBELL SOUP COMPANY: FINANCIAL OVERWIEV SNAPSHOT 136</span></div>\r\n<div><span
    38. UTZ BRANDS INC: FINANCIAL OVERWIEV SNAPSHOT 157</span></div>\r\n<div><span style=\"font-family:

    Potato Chips Market Segmentation

    Potato Chips Type Outlook (USD Million, 2018-2032)

    • Fried
    • Baked

    Potato Chips Category Outlook (USD Million, 2018-2032)

    • Organic
    • Regular

    Potato Chips Flavour Outlook (USD Million, 2018-2032)

    • Flavored
    • Plain/Salted

    Potato Chips Distribution Channel Outlook (USD Million, 2018-2032)

    • Supermarkets & Hypermarkets
    • Convenience Stores
    • Online

    Potato Chips Regional Outlook (USD Million, 2018-2032)

    • North America Outlook (USD Million, 2018-2032)

      • North America Potato Chips by Type
        • Fried
        • Baked

      • North America Potato Chips by Category

        • Organic
        • Regular

      • North America Potato Chips by Flavour

        • Flavored
        • Plain/Salted
      • North America Potato Chips by Distribution Channel
        • Supermarkets & Hypermarkets
        • Convenience Stores
        • Online

    • US Outlook (USD Million, 2018-2032)

      • US Potato Chips by Type
        • Fried
        • Baked

      • US Potato Chips by Category

        • Organic
        • Regular

      • US Potato Chips by Flavour

        • Flavored
        • Plain/Salted
      • US Potato Chips by Distribution Channel
        • Supermarkets & Hypermarkets
        • Convenience Stores
        • Online

    • Canada Outlook (USD Million, 2018-2032)

      • Canada Potato Chips by Type
        • Fried
        • Baked

      • Canada Potato Chips by Category

        • Organic
        • Regular

      • Canada Potato Chips by Flavour

        • Flavored
        • Plain/Salted
      • Canada Potato Chips by Distribution Channel
        • Supermarkets & Hypermarkets
        • Convenience Stores
        • Online

    • Mexico Outlook (USD Million, 2018-2032)

      • Mexico Potato Chips by Type
        • Fried
        • Baked

      • Mexico Potato Chips by Category

        • Organic
        • Regular

      • Mexico Potato Chips by Flavour

        • Flavored
        • Plain/Salted
      • Mexico Potato Chips by Distribution Channel
        • Supermarkets & Hypermarkets
        • Convenience Stores
        • Online

    • Europe Outlook (USD Million, 2018-2032)

      • Europe Potato Chips by Type
        • Fried
        • Baked

      • Europe Potato Chips by Category

        • Organic
        • Regular

      • Europe Potato Chips by Flavour

        • Flavored
        • Plain/Salted
      • Europe Potato Chips by Distribution Channel
        • Supermarkets & Hypermarkets
        • Convenience Stores
        • Online

    • Germany Outlook (USD Million, 2018-2032)

      • Germany Potato Chips by Type
        • Fried
        • Baked

      • Germany Potato Chips by Category

        • Organic
        • Regular

      • Germany Potato Chips by Flavour

        • Flavored
        • Plain/Salted
      • Germany Potato Chips by Distribution Channel
        • Supermarkets & Hypermarkets
        • Convenience Stores
        • Online

    • UK Outlook (USD Million, 2018-2032)

      • UK Potato Chips by Type
        • Fried
        • Baked

      • UK Potato Chips by Category

        • Organic
        • Regular

      • UK Potato Chips by Flavour

        • Flavored
        • Plain/Salted
      • UK Potato Chips by Distribution Channel
        • Supermarkets & Hypermarkets
        • Convenience Stores
        • Online

    • France Outlook (USD Million, 2018-2032)

      • France Potato Chips by Type
        • Fried
        • Baked

      • France Potato Chips by Category

        • Organic
        • Regular

      • France Potato Chips by Flavour

        • Flavored
        • Plain/Salted
      • France Potato Chips by Distribution Channel
        • Supermarkets & Hypermarkets
        • Convenience Stores
        • Online

    • Spain Outlook (USD Million, 2018-2032)

      • Spain Potato Chips by Type
        • Fried
        • Baked

      • Spain Potato Chips by Category

        • Organic
        • Regular

      • Spain Potato Chips by Flavour

        • Flavored
        • Plain/Salted
      • Spain Potato Chips by Distribution Channel
        • Supermarkets & Hypermarkets
        • Convenience Stores
        • Online

    • Italy Outlook (USD Million, 2018-2032)

      • Italy Potato Chips by Type
        • Fried
        • Baked

      • Italy Potato Chips by Category

        • Organic
        • Regular

      • Italy Potato Chips by Flavour

        • Flavored
        • Plain/Salted
      • Italy Potato Chips by Distribution Channel
        • Supermarkets & Hypermarkets
        • Convenience Stores
        • Online

    • Rest of Europe Outlook (USD Million, 2018-2032)

      • Rest of Europe Potato Chips by Type
        • Fried
        • Baked

      • Rest of Europe Potato Chips by Category

        • Organic
        • Regular

      • Rest of Europe Potato Chips by Flavour

        • Flavored
        • Plain/Salted
      • Rest of Europe Potato Chips by Distribution Channel
        • Supermarkets & Hypermarkets
        • Convenience Stores
        • Online

    • Asia-Pacific Outlook (USD Million, 2018-2032)

      • Asia-Pacific Potato Chips by Type
        • Fried
        • Baked

      • Asia-Pacific Potato Chips by Category

        • Organic
        • Regular

      • Asia-Pacific Potato Chips by Flavour

        • Flavored
        • Plain/Salted
      • Asia-Pacific Potato Chips by Distribution Channel
        • Supermarkets & Hypermarkets
        • Convenience Stores
        • Online

    • China Outlook (USD Million, 2018-2032)

      • China Potato Chips by Type
        • Fried
        • Baked

      • China Potato Chips by Category

        • Organic
        • Regular

      • China Potato Chips by Flavour

        • Flavored
        • Plain/Salted
      • China Potato Chips by Distribution Channel
        • Supermarkets & Hypermarkets
        • Convenience Stores
        • Online

    • Japan Outlook (USD Million, 2018-2032)

      • Japan Potato Chips by Type
        • Fried
        • Baked

      • Japan Potato Chips by Category

        • Organic
        • Regular

      • Japan Potato Chips by Flavour

        • Flavored
        • Plain/Salted
      • Japan Potato Chips by Distribution Channel
        • Supermarkets & Hypermarkets
        • Convenience Stores
        • Online

    • India Outlook (USD Million, 2018-2032)

      • India Potato Chips by Type
        • Fried
        • Baked

      • India Potato Chips by Category

        • Organic
        • Regular

      • India Potato Chips by Flavour

        • Flavored
        • Plain/Salted
      • India Potato Chips by Distribution Channel
        • Supermarkets & Hypermarkets
        • Convenience Stores
        • Online

    • Australia & New Zealand Outlook (USD Million, 2018-2032)

      • Australia & New Zealand Potato Chips by Type
        • Fried
        • Baked

      • Australia & New Zealand Potato Chips by Category

        • Organic
        • Regular

      • Australia & New Zealand Potato Chips by Flavour

        • Flavored
        • Plain/Salted
      • Australia & New Zealand Potato Chips by Distribution Channel
        • Supermarkets & Hypermarkets
        • Convenience Stores
        • Online

    • South Korea Outlook (USD Million, 2018-2032)

      • South Korea Potato Chips by Type
        • Fried
        • Baked

      • South Korea Potato Chips by Category

        • Organic
        • Regular

      • South Korea Potato Chips by Flavour

        • Flavored
        • Plain/Salted
      • South Korea Potato Chips by Distribution Channel
        • Supermarkets & Hypermarkets
        • Convenience Stores
        • Online

    • Rest of Asia-Pacific Outlook (USD Million, 2018-2032)

      • Rest of Asia-Pacific Potato Chips by Type
        • Fried
        • Baked

      • Rest of Asia-Pacific Potato Chips by Category

        • Organic
        • Regular

      • Rest of Asia-Pacific Potato Chips by Flavour

        • Flavored
        • Plain/Salted
      • Rest of Asia-Pacific Potato Chips by Distribution Channel
        • Supermarkets & Hypermarkets
        • Convenience Stores
        • Online

    • South America Outlook (USD Million, 2018-2032)

      • South America Potato Chips by Type
        • Fried
        • Baked

      • South America Potato Chips by Category

        • Organic
        • Regular

      • South America Potato Chips by Flavour

        • Flavored
        • Plain/Salted
      • South America Potato Chips by Distribution Channel
        • Supermarkets & Hypermarkets
        • Convenience Stores
        • Online

    • Brazil Outlook (USD Million, 2018-2032)

      • Brazil Potato Chips by Type
        • Fried
        • Baked

      • Brazil Potato Chips by Category

        • Organic
        • Regular

      • Brazil Potato Chips by Flavour

        • Flavored
        • Plain/Salted
      • Brazil Potato Chips by Distribution Channel
        • Supermarkets & Hypermarkets
        • Convenience Stores
        • Online

    • Argentina Outlook (USD Million, 2018-2032)

      • Argentina Potato Chips by Type
        • Fried
        • Baked

      • Argentina Potato Chips by Category

        • Organic
        • Regular

      • Argentina Potato Chips by Flavour

        • Flavored
        • Plain/Salted
      • Argentina Potato Chips by Distribution Channel
        • Supermarkets & Hypermarkets
        • Convenience Stores
        • Online

    • Rest of South America Outlook (USD Million, 2018-2032)

      • Rest of South America Potato Chips by Type
        • Fried
        • Baked

      • Rest of South America Potato Chips by Category

        • Organic
        • Regular

      • Rest of South America Potato Chips by Flavour

        • Flavored
        • Plain/Salted
      • Rest of South America Potato Chips by Distribution Channel
        • Supermarkets & Hypermarkets
        • Convenience Stores
        • Online

    • Middle East & Africa Outlook (USD Million, 2018-2032)

      • Middle East & Africa Potato Chips by Type
        • Fried
        • Baked

      • Middle East & Africa Potato Chips by Category

        • Organic
        • Regular

      • Middle East & Africa Potato Chips by Flavour

        • Flavored
        • Plain/Salted
      • Middle East & Africa Potato Chips by Distribution Channel
        • Supermarkets & Hypermarkets
        • Convenience Stores
        • Online

    • GCC Countries Outlook (USD Million, 2018-2032)

      • GCC Countries Potato Chips by Type
        • Fried
        • Baked

      • GCC Countries Potato Chips by Category

        • Organic
        • Regular

      • GCC Countries Potato Chips by Flavour

        • Flavored
        • Plain/Salted
      • GCC Countries Potato Chips by Distribution Channel
        • Supermarkets & Hypermarkets
        • Convenience Stores
        • Online

    • Turkey Outlook (USD Million, 2018-2032)

      • Turkey Potato Chips by Type
        • Fried
        • Baked

      • Turkey Potato Chips by Category

        • Organic
        • Regular

      • Turkey Potato Chips by Flavour

        • Flavored
        • Plain/Salted
      • Turkey Potato Chips by Distribution Channel
        • Supermarkets & Hypermarkets
        • Convenience Stores
        • Online

    • Northern Africa Outlook (USD Million, 2018-2032)

      • Northern Africa Potato Chips by Type
        • Fried
        • Baked

      • Northern Africa Potato Chips by Category

        • Organic
        • Regular

      • Northern Africa Potato Chips by Flavour

        • Flavored
        • Plain/Salted
      • Northern Africa Potato Chips by Distribution Channel
        • Supermarkets & Hypermarkets
        • Convenience Stores
        • Online

    • Southern Africa Outlook (USD Million, 2018-2032)

      • Southern Africa Potato Chips by Type
        • Fried
        • Baked

      • Southern Africa Potato Chips by Category

        • Organic
        • Regular

      • Southern Africa Potato Chips by Flavour

        • Flavored
        • Plain/Salted
      • Southern Africa Potato Chips by Distribution Channel
        • Supermarkets & Hypermarkets
        • Convenience Stores
        • Online
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