Maryland Records 16.5M Geolocation Transactions During the Launch of Online Sports Betting

Over 16.5 million geolocation transactions were recorded in Maryland over the course of the US thanksgiving holiday, according to the data from GeoComply a Vancouver, Canada-based geolocation security and compliance company.  The state launched regulated online sports betting industry on November 23, 2022, the state approved 7 betting sites approved by the Maryland Lottery and Gaming Control Agency. The first day of launch recorded over 3.7 million geolocation transactions.

According to GeoComply data from November 23-27 over seven operators were operating in the region and approx. 477,365 new accounts were registered during the same period. According to GeoComply, Maryland's education fund will see a significant increase because of the record-breaking statistics, with legislators noting mobile sports betting as a major source of income for the Blueprint for Maryland's Future Fund in 2021. Moreover, in order to safeguard customers and raise tax revenue for the state's education fund, Governor Larry Hogan publicly campaigned for the rapid roll-out of mobile betting.